How Offering Multiple Payment Types could boost conversions
Presently, we are able to support the top payment processors PayPal, Stripe, and Authorize.net. This allows you to benefit from establishing multiple different payment options for your business that can result in higher conversion rates if you offer just one payment option.
Contents Toggle
- What can you do to make sure that offering several payment options increase the number of customers who pay?
- How can I include multiple payment methods to
- Customize payment method per membership
- Takeaway
What can you do to ensure the availability of multiple payment options increase conversions?
Customers often prefer their particular preferences when it comes to purchasing online. Most prefer credit cards. Google Pay and Apple Pay and Apple Pay, which Stripe allows very easily.
Many prefer to use PayPal, so they don't have to enter their credit card numbers repeatedly at multiple places. Also, not everyone has a PayPal account. There are some who prefer to pay offline, using by hand, the way that was once used.
If you offer a variety of payment options through your membership website or online courses it will appeal to the preferences of potential customers.
What can I do to add multiple payment options to
Different payment methods require different payment gateways. This means that you'll need to build any payment gateway you'd like to take advantage of.
If you'd like to connect a gateway, just click on the + button on the right hand side of the screen. Below are some tutorials will help you configure the various gateways.
Offline Paying Offline PaymentsPaypal Digital Goods (Express Payment)
PayPal Standard
Stripe
Authorize.net
Manual Transactions
Customize payment method per membership
Additionally, it's possible to alter the payment method you use for each member individually using the Membership Options feature.
The Customize payment Methods option displays the list of linked gateways. It also allows you to deactivate or disable one of them for a particular membership.
Make sure you check the choices that you would prefer to see available at the time of registration. If an option has not been checked, it won't be displayed on the page for registration. In addition, you are able to drag and drop these gateways in order to pick the order they want to make. If you select the option on highest of the list will be"selected as default" to your users "selected at default" option for your users.
Takeaway
It doesn't matter whether you run a membership site or online course, it's likely that you're wasting a lot of potential customers if you only offer one payment option. It's good to know that it's easy to establish multiple different payment options for your company online in order to make the most of every chance.
Do you have questions about payment types and membership sites? Tell us about it in the comments section below!
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