How MapTiler Doubled the Number of Countries They Sell In by forming strategic Partnerships

Between 2015 and 2020 MapTiler increased the number of countries where it has customers. It is a Swiss-based SaaS firm that is currently aiding government agencies, businesses in addition to small and medium-sized businesses across over 120 countries by providing maps APIs for mobile and web developers.

I had a chat with Tom Armitage, MapTiler's Senior Technical Writer, about how MapTiler makes use of strategic alliances to increase its global customer base.

1. Make use of Affiliates to serve as Local Sales Partners

MapTiler offers documentation to developers in English as well as being the primary business language across the world, this works very well for the majority of its customers.

"But there are some regions of the world who want to do business in a different way," Tom explained. "Maybe the documentation for developers is fantastic, but they'd like to be handled by someone who can speak their local language."

That's why Tom's team looks for affiliates who could become local MapTiler specialists. Through understanding the native languages and cultures they can provide a single source of localized marketing and sales support.

MapTiler has experienced substantial growth in revenues for countries with active affiliate partnerships. For instance, in Japan For instance, after they enrolled an affiliate partner in Japan the sales of their business in Japan increased to more than 30%..

s and improve revenue and increase revenue in new markets.

2. Find Partners in Global Events and Social media

MapTiler regularly attending developer-oriented and other tech-related conferences in order to help spread awareness about the company's branding. "We are a very enthusiastic team of experts who are out there making connections all the time speaking to individuals and sharing how our wonderful cartography can help their product."

However, the team makes use of in-person meetings to discover associates and to form strategic alliances with businesses from other types.

Conferences and other industry events are useful when you want to reach out to see who's keen to collaborate. If you're seeking something specific, that's where social media can be of help.

"If we are aware of an area that needs this kind of service We search for businesses that might be in a position to offer this service to us. Sometime, they contact us via our website, and we share our information through social media to let people know to inform people that we're seeking relationships with business."

MapTiler has its own partner page on its website to solicit interested parties. It always looking for potential partners willing to sign up.

3. Make sure that the Checkout and Pricing are Localized

If you're using affiliates in order to enhance sales within the local area, make certain that your customers have the ability to pay using their preferred language, cash, or other payment method. It will make your partner work a lot more easy.

Based on our internal studies, we discovered that the presence of local currency as well as payment methods could increase local conversions as high as 50 percentage.

4. Find Your Champions Users

"Every every now and then there is a dedicated customer who really appreciates our work. They're really keen on us , and we are too. them," Tom explained.

This is especially beneficial when the person that is being praised is an influential person in their industry. "That can really assist in promoting your brand and without any type of payment."

MapTiler's team supports these users by ensuring they're well-supported on the software. The team also ensures that marketing and sharing is a mutually beneficial process.

"If they're a blogger or something similar to that, and we're bloggers, it's likely that we'll share their work and helping to promote what they're doing Also."

5. Facilitate It to Get Started

One of the main reasons for MapTiler's appeal is how easy for users it is. Tom's team has spent many hours and efforts to develop support tools that allow companies that are new to the market to start with ease, as well asfor those who are already users to discover innovative ways to use the platform.

"You come to our site and you'll find a wealth of information on how to create integration, integrate and then incorporate the maps into your personal service: a great deal of code fragments, along with code samples.

Based on a"growth by product" (PLG) model that is built on a growth-by-product (PLG) model, there are cost-free amounts for all three of MapTiler's subscription plans that provide "quick outcomes" for users who are just starting out.

If you join MapTiler Cloud "there's a code template that you can click and drop straight into whatever is being worked on, so you can very quickly, immediately begin working."

If you are interested in the addition of maps on your site or apps, you can get a free trial.

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