How is CRO different from SaaS? (Interview by Growth Specialist Frederic Linfjard) -
Does optimization of conversion rates for SaaS software any different from conventional A/B testing in Ecommerce?
Does it just aim to get consumers to click"buy", or the "buy" click (like the E-commerce site)? Or is there more to it?
I sat down with growth expert (and the current director at Growth at Planday) Frederic Linfjard -- and I wanted to know what he thinks about these questions.
As you'll hear, CRO in SaaS extends far beyond "red button and. blue button."
Here are some quotations from our conversion
"Conversion rate optimization doesn't mean either the red or blue button. It's all about increasing the life-time value of the client."
"Traffic and traffic -- that's what software companies are focused on. After that, they cease testing signing up for trial or purchasing. Then they don't really see, are they churning for a few months or do they really stay?
"You could boost revenue by similar amounts, and with the same traffic, just by working in retaining employees for to stay for a longer period of time. It's been my experience that people overlook this possibility in software firms. ."
This is the complete record:
