The Thousand Solutions Blog

How instructional videos can be a game changer for events |

Jun 27, 2023

It's getting harder and harder to convince participants to come to events in person or online. If promotions on landing pages or emails and social media posts don't get participants to sign up in the quantities you're looking for, it might be time to consider ways to use video to generate enthusiasm and interest for your event.

Instructional videos can make it easier for participants to grasp the significance of the event. Instead of a website that has paragraphs describing the event's details, send a punchy video with your intended audience. It can spark people's fascination about topics that are going to feature at your event, tease venue details, answer common questions, and finally, show the worth of your event with visual storytelling.

While generating early demand for your event can be challenging, it may be more challenging to sustain interest after your event is live. Virtual events are rated with a no-show percentage of 35 percent. To encourage people to log into the event, you'll require an effective marketing strategy that excites participants, informs them, and encourages attendees.

In this post, we'll share suggestions and examples of tutorial videos that will help you develop event marketing strategies that will make you feel happy.

This article:

What exactly is an instructional film?

5 ideas to prepare for your event's instructional videos

Pre-event videos can help set expectations for attendees, hypnotize up the venue and help make the event easier to access. Additionally, 47% of marketers consider that interactive content to be among the most efficient methods for generating leads.

Need some inspo to get you started on generating enthusiasm to your next gathering? Here are five suggestions on ways to build excitement with the help of instructional videos prior to your event.

Walkthrough of the event venue

Your pre-event instructional videos should generate hype. A walkthrough of the venue for your event video is an excellent way to excite attendees about the coming agenda. Also, they can be a way for people who aren't attending to be enticed enough to sign up.

Brian Cole, the founder and CEO of creative production company edgefactory says that walksthrough videos for venues are an element of a program designed for getting people ready to go.

"This video could include images of the city the meeting is taking place to make attendees excited to travel, some important points to educate and inspire participants, as well as an invitation to register," he says.

"Then we make additional videos, such as explanation videos about how to register, or how to join and download an event app as well as a listing of the top five things you need to be aware of prior to going to the conference."

The London-based conference for marketing Atomicon released an ad that gives visitors a taste of the setting, the atmosphere and the various events. There's also a final invitation to take action in order to increase sales.

Live FAQ

Are you constantly receiving similar questions concerning your events? Create a live FAQ so that people can submit questions at any time in real time. Provide details on what attendees are likely to experience at the event as well as the reasons why they should attend, and when it starts.

It's simple to make a lively and interesting Q&A video. After recording your session, you are able to edit your video, add them into a template that you can customize, and upload them on your preferred channel.

Screen recording of walkthrough program

Interactive maps

Need to show attendees where to find the stage for keynote speakers? or where the party afterward will take place?

If you're organizing a huge person-to-person gathering, a interactive map can help attendees get their bearings prior to arriving on the site.

Video infographic

An infographic-style animated video is a method to explain the schedule of your day's schedule.

Event organizers could make use of animations to explain how they can choose and reserve different events. Or even use an infographic to explain the purpose behind the event.

4 Ideas for live event video tutorials

The process of planning an event is fraught with some unpredictability. Online registration only takes two or three clicks therefore registration is difficult to believe. While thousands of people may have signed up for your upcoming online conference however, it's not a guarantee for presence until after kickoff time and login.

And, what can you do to make sure that your attendees stay interested after they've been in the virtual space of your event?

Marketers need to grab the attendees' interest by demonstrating that how the conference isn't just a way to learn new information, but also an opportunity for interacting with speakers and connecting with others.

Maintain your online and in-person participants engaged during your event with these instructional videos.

Demos

Demonstration videos are the right option when you need to demonstrate a product's features in action. They typically make use of original footage to showcase a product through tests and unboxings or explaining how to utilize the features of the product.

In the context of an event, demo videos may be shown during the keynote or as an ad-break.

Tutorial

At the time of the event, speakers can share a pre-recorded tutorial video. The video should help viewers learn an upcoming skill for example, how to utilize a certain feature of the product.

Or, it could be a masterclass with someone who will explain the method they employed to get a certain outcome.

Screen record a how-to video

Screen recordings are becoming increasingly popular element of marketing campaigns. In 2022, 57% of marketers using video created screens-recorded films.

It comes as no surprise that they're a simple method to display rather than inform viewers. It's important to edit efficiently so that they appear professional and not amateur. If your event is focused on online technology, then slick screen recordings can help demonstrate different features and use cases.

Live streaming interactive sessions

Do you want your participants from outside to participate in the live streamed events? Create live streaming interactive sessions so everyone can be a part of the experience. If you're hosting an event live that includes speakers, you should include live polls as well as live Q&A networking events to encourage online and in-person attendees to join in.

7 Ideas for post-event marketing videos

The most engaging event content will remain relevant even after the event's end. Excellent event-related content created by presenters, topics, and even sessions are able to engage attendees till the next event. Event marketers should strive to build brand loyalty with the same event content that is always relevant so that attendees want to come back for the next edition.

Beyond a standard highlight of your event video to help your viewers continue to grow by using these ideas for online videos.

Key Learnings Video

Following your event, share short snippets that help attendees retain the main takeaways of the event or day.

Brian Cole of Edgefactory explains the importance of creating recap videos to help the event to live on for a long time after everybody has left for back home.

"After the event, we provide an overview of what was happening at the event such as interviews with opinion leaders at the event, as well as sponsors or sometimes the event team thanks people who attended," he says.

"This assists the viewers in retaining their learnings from the event. It also helps them remember the benefits to attending and makes people excited about attending the next event," he says.

Brian's agency, Edgefactory, recently produced an enthralling video to promote the 2023 Quest SKO IT operations and cybersecurity conference. During the clip, the host speaks with attendees, speakers and event organizers on why they're at the conference, their most important lessons learned, as well as the things they've gained from the experience.

Event recap video

Video recaps remind people of what they got out of your event and encourage future participants to get excited.

These are also an excellent method of recycling your event's content and extending your reach across social media platforms. Recap videos can include many different types of content, such as testimonials or highlights of the event as well as strategies for the coming year.

Lori Hall, co-founder and head of creative at multicultural marketing agency Pop'N Creative explains the way a recap video of an event helped them amplify the reach of an event that was a one-off in partnership in partnership with Hulu to New Orleans.

"We pitched a recap video that would guide our customers through the aspects of their experience. Hulu shared a daily recap each day's content on their social media accounts. The idea was to get on-site impressions and then upgrade the number of impressions," she says

"The Rink @ The Hulu Motel had a total Social reach of 8.1M, amplified by our influencers, celebrity talent & VIPs who shared their experiences at The Rink at The Hulu Motel on their socials."

Recordings of speakers

Have you ever attended a talk that you learned something interesting but then forgot it a few days later? We've all been there. us. To help attendees apply their knowledge beyond the program, assist them with on-demand speaker recordings.

Include a link the recordings of your speakers via a follow-up email few days after the occasion. It should be easy for them to locate what they're looking for by dividing the recordings into chapters, and then providing a written transcript.

After Semrush's Global Marketing Day, the brand shared recordings from its keynote speakers on their site. Anyone who visits their website can access the recordings no cost.

Screenshot from SEMrush event on demand page

Interactive video quiz

Make your event more fun and give participants the opportunity to win prizes and unleash their competitive nature by presenting an interactive video game.

The event could occur after a keynote speech or after a full schedule of events, or async once the event is over.

Create personalized videos

Instead of sending out a standard text-based email summing the key points of your event Send a customized video. Show your face, thank participants for attending and discuss your main highlights of your event.

Training videos

The majority of folks attend virtual events for educational motivations. Engage them in learning by sharing training videos after the event. Based on the content of your keynote speakers' presentations, you could create your own sequence of best practices that will help you implement best practices as well as important takeaways.

Alternately, you can ask your speakers to make short, 10-minute webcasts for training that loosely reflect the talk they gave.

Follow-up Q&A

Participants are able to send questions before the Q&A session and they may also directly ask questions during the live session.

Online course bundle

Make your event an online class series. It's a fantastic method to make sure the event doesn't get lost. Also, it's a means to get people who aren't attending your event involved.

Offer your course bundle in one lump sum payment or subscription. The course video will create brand recognition for your future events and encourage more sign-ups.

Start creating your own instructional videos today

Instructional videos can help you market your event at every stage of your marketing campaign. They're a way to generate hype, engage participants as well as encourage prospective attendees to register. The most important thing to make effective instructional videos is to understand your target audience and provide videos that entertain and inform your audience.

Do you want to elevate your event's online involvement to the new heights?

Video for event marketing instruction FAQ

How can you create an excellent promotional video to promote an celebration?

A good promotional video should be a teaser of the event, and create enthusiasm among attendees. The best way to create excitement is to promote the event's agenda by providing video walkthroughs, sneak peeks and highlights of past events. Make sure the promotional videos are brief and simple, to ensure that you leave viewers looking for to see more.                 What are the benefits of event video marketing?

Video is one of the most effective strategies to let attendees visualize your event. Make use of your video-based marketing strategies to generate excitement before the event, motivate participants, and expand impact after the event is over.                 What are some things to consider when producing videos for events?

If you're planning to create a film to promote an event, you must have an outline. Set clear goals for the event, be it raising awareness, boosting sign-ups, or involving attendees at home. To avoid overspending, set the right budget and stick to it.