The Thousand Solutions Blog

How do you promote a webinar to increase your online course's sales

Feb 24, 2023

Webinars can be a powerful method for promoting your classes. They showcase your expertise provide potential students with experiences in the environment of the learning experience in addition to being a wonderful method to grab the interest of prospective customers.

But while you may have created the perfect webinar to provide a compelling sales pitch for your course however, it's not worth making it available in the event that no one will watch it.

For course designers who plan to utilize webinars in selling your course, not only must you create an excellent sales presentation but you must also learn the art of marketing the webinar.

In this piece, we'll review some of the most effective strategies that can assist you in promoting your online course by using webinars. From optimizing your landing page to figuring out the right methods to collect those vital leads, we've got your back!

What we'll be covering is:

Are you struggling to put your event to sell? Start with a plan for your event that is based on an established and tried-and-true selling strategy. There's an array of templates accessible online, including webinar templates specifically made for teachers.

Optimize your webinar landing page

Before we begin discussing how to promote your webinar, we'll first examine the best methods to enhance your landing page to advertise your webinar.

It's incredibly important that you take the time to do this since every single traffic you direct to the registration page for your webinar is wasted when you're not determined to make attendees convert once they've been at it.

The process of getting people to sign up for your webinar is the first most crucial goal. There are a number of methods to make sure this is happening.

     Start with an relevant headline    

Be sure to create a compelling headline that will captivate the reader's attention. The headline grabs attention and makes them want find out more about what you're offering them. So, ensure that your headline will be memorable!

Use basic language, and focus on explaining what they will gain when they sign up for your online broadcast.

     Contact your customer's issues    

A lot of people use webinars and online courses to solve a challenge or issue they're having. Make sure you address your most pressing challenges are addressed in your course to allow your potential customers clearly understand what you are able to do to aid them!

     Utilize statistics    

If you've assisted someone to attain remarkable success or students of yours have gone on to do great things after your course Make sure to announce the fact!

Use numbers and figures whenever possible to demonstrate the effectiveness of your course. It is the most effective way to bring attention to your course and highlight in a concrete method what this program is able to do for novice students.

     Utilize customer stories to increase the impact of your marketing    

The social proof method is an ideal method of proving this! Making others talk about the positive impact of your course will make you appear more trustworthy as well as creating a compelling story.

If you can include the name, location or photo of each person who provides you with reviews, it can help bolster your credibility.

     Let it be easy to understand    

It may sound obvious, creating a landing page that is easy to navigate is among the primary factors to keep in your mind. When visitors land on your website, they will require a couple of seconds before they can decide whether or not to leave. Making your website as easy to understand, clear and well structured as possible will make it easier to stay on their site!

The length of long paragraphs or the amount of words can be intimidating for readers, and can make your viewers exhausted as they go through the content. Therefore, keep the content simple if you'd like to increase the amount of people who sign up!

     A strong call-to-action    

Remember to inform your visitors of your CTA by posting it on every scroll of the web page!

Now that you have your landing page up and running, let's take some time to look over the strategies used to drive visitors to your page. The categories we've listed are:

  • Marketing strategies to reach your existing target market
  • Promotion strategies new audiences

     Webinar promotion strategies for your existing audience    

The current customer base is your greatest champions! Pay attention to those who already know the benefits of your product is among the most effective methods to get new customers to join your list. Before you spend your advertising budget, think about strategies to increase your reach, and also be engaging! -- your current audience.

     Website    

A primary marketing tool, this website can be a fantastic way to increase the number of people who sign up. Be sure to announce your webinar through it! Here are 3 key strategies for you to follow:

  • The term "sticky bar" is one which is "stuck" on the top or bottom of any page on your site as the users scroll. It usually has a different color, and highlights any new announcements or events that could be announced, making it the ideal place to promote the date of your event! Here is an example of an adhesive bar that appears at the front of Carly Adam's website for her business, Tidy Revival.
  • Exit Intent Popup exit intent pop-up will be displayed on the landing page when people leave the page. It's an opportunity to stop people from leaving and to request a click. Look at this exit popup that Lewis Howes uses on his website:
  • Blog banner: If someone's already reading your blog, odds are high that they're very engaged. A banner or sidebar ad placed on your blog can be a great opportunity to engage those further down the funnel. eWebinar For instance, it offers a widget designed for marketing specifically designed to promote webinars via blogs for example:

     Social Media    

Use social media sites to keep your current audience engaged by talking about subjects they are attracted to and help keep the discussion going. Make a unique hashtag and use social media to notify your fans of your next webcast. The earlier they're active with the subject, the more likely they'll be to head to. Stories on Instagram and reels can be particularly useful in getting the word out!

Then, invite your circle of current participants, students and team members (if you already have these) to post about the webinar via social media, too. This will allow you to expand your reach and will likely boost the number of participants that sign up!

     Email    

  • Invitation emails for webinars Send your'save time' reminder email to every member of your mailing list at least 2 weeks in advance, asking. Then follow up with two reminders, and make sure you don't overwhelm participants with too many invitations!
  • Send a welcome email to participants Once they've signed up for your webinar send an autoresponder message welcoming them to confirm that you have received registration details and provide them with an overview of the course along with details of the course's content and methods they will benefit.
  • Final chance emails: Write the final email of your webinar's day to remind all participants that it's their final chance to sign up. If you're offering discounts on your course during your online webinar, ensure you highlight that this is the last opportunity to take advantage of the price cut. Emails like this are great ways to boost the number of participants.

     Present webinar participants    

Finally, send a special invite to former students. Instructors who have succeeded sell new products to previous students. Students who've found benefits from your program are be more likely to return to your course. It could as a reliable source of income to your business, therefore, ensure that you are certain to keep in touch with the students.

Make this message as personal as you can in order to aid in converting people!

     Webinar promotion strategies for new audiences    

In the search of new viewers to subscribe to your broadcast could be a challenge. If you're organised and consistent, take your time, and allow it to grow in time, it can really pay off!

The field of paid advertising is huge and confusing. Here are some channels you need to be aware of:

  • Facebook and Instagram Advertisements advertising via social media is one of the top means to get in touch with people who might be interested by your event. This is due to its high degree of targeted advertisements and low costs are what make it one of the most efficient methods to promote your event. Make sure to focus on Facebook as it's one of the most popular platforms. Additionally, it integrates with Instagram and Instagram. Try several campaigns on a small size before investing an amount of money to run a larger campaign. Check out your videos because they are more likely to be converted better!
  • Retargeting What can you market more effectively to those who already know of your brand? Retargeting lets you effectively spend ads to people who are already aware of the brand name and show passion for it. Design an ad specifically targeted to those who have visited your website or downloaded an ebook for free or commented on your blog or engaged with you in some way. It's much easier to identify warm leads, and a retargeting campaign can really increase sign-ups!

     Partner promotions    

If you're hosting a webcast with someone else or hosted by a different organization, make sure you leverage their channels to advertise their offerings. Ask your colleagues to share your webinar with their audience and network. Your webinar will be exposed to a free a market like yours, and you'll get higher quality prospects to fill you sales funnel.

Facilitate firms to reach this goal by offering them images, copy and other materials that are necessary for the posting of content on email and social media and emails, that they can personalize or copy/paste as is.

It's right time to make your webinar available across the world! Before we begin, we'll speak about the forever-green webinars.

Although live webinars can be amazing, but when it comes to organizing a specific webinar about sales, it might not be the ideal method.

     Keep your webcast forever fresh    

Hosting a webinar for free to offer people a glimpse at the information you offer for your entire course can be a great method to attract potential participants. However, regularly providing the same live webcast repeatedly could be an issue and could quickly transform into an unsustainable.

This is why the issue is why not turn your pitch for sales into a recurring webinar?

Evergreen webinars are recorded webinars accessible all the time with no need for hosting them. This makes it super easy to market your course using autopilot through automation of this aspect of your sales funnel. With the most effective evergreen software for webinars, there's no need to give up interactive features or to connect directly with potential clients!

     The benefits of webinars that are evergreen    

These are the advantages of evergreen webinars over live webinars

  • Time saved Evergreen webinars are recorded before they are recorded, meaning that you are able to present as many of them as is necessary to get as many people as you want and without having to spend even a single minute in hosting the webinar live.
  • More people attend meetings: Participants can attend the meeting at a date they find convenient regardless of time zone. It is possible to attend a webinar in a matter of minutes, or at the optimal time for excitement. The availability of a number of different options to join a webinar can dramatically increase the attendance of your webinar,
  • Interactive and fun: Unlike live webinars which people are more likely to turn off, you could add already-planned interaction to your webinars. These include links to polls, query hyperlinks and even deals that will ensure that your participants are entertained to the end.
  • The ability to end deals via chat in the event you decide to use an automated platform for webinars, it will notify you of chats and lets users chat live with prospective customers whenever it's possible , and also have the chance to complete deals at the moment , and encourage individuals to join your organization.

     Promoting an evergreen webinar    

Although the methods for advertising an ongoing webinar share some methods for live webinar, the approach in itself is more distinct.

Live webinars are a great way to get your message out there, but there is always an enormous promotion prior to the webinar. This is driven by the pressure that is created by the live webinar that takes place on an exact date and time.

In the case of evergreen webinars, however, it's important to incorporate these into your ongoing and ongoing marketing campaigns in order to keep getting new customers to your site's landing page.

It is important it is, for instance, that you include your webinarwith the following:

  1. in email sequences that have been that are triggered by lead captures (like the downloading of ebooks)
  2. A link is included to your email signature every email correspondence
  3. as a common module to include in each newsletter you distribute
  4. Answers to queries on sites like Quora
  5. For your primary CTA appearing on someone's podcast

To get more suggestions you can read these 25 Tips to Advertise an On-Demand, Evergreen Webinar .

     Best evergreen webinar tools    

If you're thinking of creating an evergreen webinar We've got you covered with our top three choices of software you could use to design this webinar.

eWebinar

Prices: Starts at $99/month This is the typical price is required by course creators.

Top Features an engaging and user-friendly chat interface, easy to use

eWebinar is the best alternative for automating webinars. Live chat features, customized welcome messages, an extensive variety of interactions, including questions and polls as well as downloads and special promotions, contact forms, and the ability to receive feedback from your attendees. You can even schedule just-in-time webinars for audiences in every time zone. Furthermore, eWebinar lets you embed automatized webinars in your classes so you can integrate them as part of your curriculum in addition to sales. It's the only software that is automated in the App Store!

Zoom

Prices: $400 to $649,000 per year for a license and based on the package

The greatest feature: Videos on-demand which are accessible even following the recording of an online webinar

Zoom permits you to create live webinars , and later make them available for attendees to sign-up for or view later in replay. It allows you can continue to create leads from a single event instead of hosting the same webinar and over.

GoToWebinar

Cost: Starts at $104/mo

Top Feature: Ability to repurpose recordings into webinars online which can be automated (limited)

GoToWebinar is a live first webinar service that comes with certain automation features. Their Simulated Live feature lets you quickly upload a video and schedule it for automated webinars in the near future and edit it when required.

That's it! Our suggestions to advertise live and evergreen webinars will help you in spreading the word regarding your sales webinars. It will also help the conversion rate of your online courses so that they can skyrocket. Enjoy hosting your webinar!

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