How do you create an interactive video by using Blog
That's not just good news for technology and video lovers. It's a good thing also for your company. Since interactive videos aren't only entertaining to watch. It's also demonstrated as being 32% more memorable and three times more entertaining over traditional videos.
"The new studio takes major leaps forward. It's highly easy to use." Ian Dewhirst, Producer, Colada Creative
What is interactivity video?
Let's begin with the basics: what exactly is interactivity in video? Traditional passive videos only allow viewers to move between pause and stop and play the content. Interactive video is a way to encourage engagement throughout the watching experience. It could take forms in the form of a series of stories that are branched (like the video games you grew up with), shoppable product overlays information hotspots, as well as other things.
for a long period, interactive video was only an option for people prepared to spend a lot of time and a lot of dollars to create it. But makes it simple to convert the video in any way into an immersive experience. The best part? Our team is responsible for the tech to ensure that the technology is in good hands and gives 24/7 support to help you take your videos up to the next level.
How to create an interactive video with in five steps
If you're interested in diving in your own way look over the following steps.
Step 1: Decide on the kind of experience you want to create
There are a ton of diverse applications to make interactive videos however, here are the top of the most popular:
eCommerce videos interactive video make it simple to turn any video into an online shopping experience. Add clickable components in your video content that will take viewers directly to pages for products -- or even adding items directly to their cart while viewing.
Storyline video with branching The incredibly popular video format lets viewers to choose from pre-set paths depending on their tastes and requirements, and leads them through a customized watching experience that's tailored to their preferences.
eLearning and training videos because interactive video lets you easily include layers and checkpoints to every video, it's appreciated by HR and education professionals alike. You can embed checkpoints to make sure that viewers are engaged and are retaining information plus include supplemental material that viewers can watch at their own pace.
2. Choose the interactive elements you'd like to incorporate
After you've chosen the viewer experience, offers complete features that can be used to make your videos truly interactive. Below are some features you could use to create an interactive experience for your viewers:
HotspotsA hotspot can be described as a button or element that can be clicked on in the video which can take you to other actions (think add-to-carts, read more, etc.) when selected by the viewer.
time triggersA time trigger lets the designer open an element in the video from a particular location without the need for a viewer's intervention for example, like jumping between different points within the video, opening overlays, and many more.
Overlays An overlay is a exactly what it says: an element that can be placed on top of your video to provide more information, pictures, calls-to-action, other videos, and a whole lot more.
Branching:Branching lets the viewer "choose their own adventure" while watching the video, by jumping between key frames in the video by skipping parts, or looping for a gamified experience.
Announcing interactive videos
Videos that can be purchased to immersive team training -interactive videos let viewers control their viewing experience while increasing engagement, sales, and the insights of your users. Learn more
Step 3: Make or find the video's contents
First, some good news. You don't need to make video content that is specifically created for an interactive experience in order for it to work in a similar way. You are able to revitalize or reuse content by incorporating interactive elements in any type of video. But, if you're making fresh content, you should know certain things to think about.
Storyboard, storyboard, storyboard:Especially in the case of an elaborate interactive film (like a branching storyline), we recommend dedicating some time in the early stages of production to figure out precisely how many stories you'll want to pursue.
In your planning, be aware that too many possibilities could be too many of something good. "The most simple, clearest and simplest experiences are the ones that get the most engagement," says Jack. "Opt for two decisions in the middle of every section." Simple and clear helps your audience navigate through your content and help make the production process more efficient.
Hold your takes for longer than usual for any video with overlays or hotspots, it's best to keep your videos for a little longer than what you normally. This will allow for viewers to read any text displayed on the screen, or perform an decision you'd prefer them to perform.
Take into consideration your framing according to the appearance of your hotspots or overlays, you might want to take into consideration where the subject of your video sits in your frame. If the large overlay will be unfolding to the left of the screen, you should frame your subject to the right to make your post production a breeze. "This helps you to ensure that your images aren't in conflict with people or other objects within the scene," adds Jack.
"The appeal of interactivity is the spectrum of what you can do including shoppable videos, overlays to analytics." Jack Brodie, Managing Director at Colada Creative
Step 4: Decide on the distribution strategy you want to use
Congratulations, you've got an interactive video! Where do you want it to live? Interactive videos need to be hosted on a site or page to work in the fullest capacity. This means that you'll need to leverage marketing channels like email and social media to bring users to an interactive experience.
It is recommended to create GIFs or shorter, looping video assets in order to demonstrate the interactive capabilities of your video. "Show the viewers the video's interactive capabilities at the start," notes Jack. "Not many people even know it's possible to click on the video. So that's something we like to demonstrate on promotional photos."
Step 5: Re-evaluate your accomplishments
You've dreamed up a video that you've crafted, incorporated your favorite interactive elements and released it to the world. But... what is the way users actually using it? 's reporting and analytics go above and beyond traditional video metrics to give you super-specific information. You can see where and when your users clicked on hotspots and overlays, as well as your metrics for shopping and more. Improved insights mean better understanding and better video for you and your viewers.