How do you create a webinar registration page Blog

While this may seem simple but it's an excellent opportunity to impress your guests with a great first impression, leave breadcrumbs for potential attendees and ask them questionsand all the while, capturing leads. If you do it right and executed correctly, you'll be able to build the elements for long-term connections.

Are you unsure where to begin? In this article, we'll share how to make a page to register for webinars that will draw in your target audience.

What's a webinar web page to register for a webinar?

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7 steps to design a webinar registration page

Your webinar landing page is the key to driving the conversions.

Do it well and you will be able to generate interest while providing all the details your customers require in an easy-to-follow way. The design, content and user experience combine to attract potential customers and turn them into buyers.

Here are 7 easy steps to drive to more webinar leads from your web-based registration site.

Begin with a solid name

In an era of online events and video conferences it is crucial to draw participants with an effective webinar title.

If you're stumped, brainstorm ideas with your team. Try referencing existing events that have been successful with SEO or customer research studies, as well as your editorial team to land original and helpful ideas. Pick a title that connects with your audience, highlights the importance of your event and also adds a touch of flair to ensure that you stand out the rest of the crowd.

Write a description for an event

Don't squander visitors who come across your website's landing page. Make them feel excited by providing an event description that conveys clear value. Does the event include the top industry figures? Will there be key takeaways from the relevant studies or reports Are there virtual networking opportunities?

Alongside a powerful headline that succinctly sums up the content of your webinar, you'll want a compelling description. To help you create the perfect description, consider answering three important questions.

 Who is your target audience?

It could be an executive or a person in a certain field, a user of software or just people who share a similar personal or professional obstacle.

 Why is this event valuable for them?

 What's the matter with this event?

Here's where you can create a fuller explanation of the subject and its goals. Make sure to include the speaker's bios, an agenda and the most important information about the time, date, and how to watch. This section should be informative and easy to read.

Remember to keep it short and break sections in order to make it scrollable and mobile-friendly (and avoid the dreaded wall of text - an instant snooze trigger! ).

Make the registration form easy to read and persuasive

In order to capture potential leads, you must allow users to sign up. Forms that aren't well-designed do much more damage than benefit and can be a reason for potential viewers to churn.

A registration form isn't just an instrument that helps you collect leads and arrange the event's registrants. It's an opportunity to gather details about leads, so that you know who they are and what information is the most important to their needs.

While you don't want your registration form to become a full fledged survey, having specific questions will provide valuable insight into the audience prior to your live streaming conference or webinar. Extra points for a modern registration form that is simple to sign up!

Then, you can nail the call to action

Make sure your landing page features a strong value proposition and CTA buttons that push visitors to the end of the road. Your CTA buttons need to be visually appealing and marked clearly with brand colours and borders.

Sync your webinar registration to your email marketing tool

The next step is to link the registration for your webinar with your email marketing tool.

For Enterprise customers, it is possible to effortlessly integrate your webinar registration form to email service providers such asMailChimp, HubSpot, Constant Contact, Campaign Monitor, and Keap. Consider integrating your registration form for webinars with your CRM or marketing operations tool for a more holistic view of your clients and contacts.

Automate your webinar emails

Be sure to have the chance of converting registrants to day-of attendees by sending strategic emails like webinar confirmations and reminders.

You can try scaling your webinar with automated emails. After a participant registers, automatically trigger a confirmation email with dates, times as well as additional information in order to increase the number of attendees at the event.

Video leverage

For registration pages that need an extra dose of energy, consider creating and embedding a video onto your page. It can quickly help you establish trust with your site users, showcase your brand, and increase your credibility in the eyes of your target audience.

5 examples of a webinar landing page

You have now some ideas of what goes into an effective webinar registration, however, you're still in need of some ideas for how you can nail your landing page. Let's dive into some of the examples below to inspire you to think creatively.

 Slack: Making service teams more successful

Slack is the leading company in the field of workplace communications, so it's no surprise they've created great registration pages for webinars.

The headline is catchy and drives home the topic immediately and their sign-up form includes simple questions that provide detailed information about the registrant. The description contains no extraneous descriptions, just helpful stats along with values-based data and concrete tips from their "Things that you'll know" section.

 Clio Innovative Legal Meetups Online

In this case, Clio has laid out everything that is in an order that is relevant. The webinar topic and participants are clearly stated, biography of the speakers is concise, but highly authoritative for this topic. The duration breaks down precisely what attendees can expect (a 45-minute panel discussion, followed by 20 minutes of Q&A).

As a bonus the conference also includes an absolutely free source that is sure to be useful for attendees--an electronic book written by one of their speakers.

 Telia Carrier Enterprise Networking webinar

The webinar registration page is filled with a striking color scheme and, accessible copy, making an effective use of bold fonts to make it easier for users to get the topic. There are no drawn out descriptions here, or the registration procedure is a survey length- just a short and concise description, which is a celebration of fun and ease as a reflection of the overall company.

 Shopify: Grow and make money from your Instagram account

The clean and simple landing page appeals to all kinds of users (any individual or business owner looking to make money from your Instagram profile) The description is easy to read, clear easy to read and makes the term "Free" several times to attract all the people who are is.

They also forge the connection between potential viewers by featuring a big photo of the speaker, and include a bonus tool to assist prospective leads in their path. The title of this webinar also serves as a call to for action.

 PEX Citizen Designers webinar

This page offers easy registration with several clearly marked "Register to Register for Free" CTA buttons, including a graphic one right at the top. In addition to breaking down the topic, they also give context such as "Reasons to attend" and a listing of "who should go to" that includes relevant occupation as well as a FAQ. They don't provide the bios of or names of speakers, they do provide additional trust indicators, like series partners and reviews and testimonials from previous participants.

 Search Engine Journal: What happens when site migrations fail

On this short and sweet site, Search Engine Journal does a great job of clearly delineating a challenge--the hassle in planning for a site move and how to avoid common SEO mistakes--all in a short explanation.

Despite the relatively short copy it is aware of what they'll learn from this webinar. The big red CTA button that is located on the top of the page and will direct you to the registration page below.

 Webinar registration FAQs

    What is the best way to create the page to register for a webinar?    

After you've got your subject and the webinar time set, create a landing page on your site that contains the following:

• A succinct title that conveys your webinar's topic
• An overview of what viewers should anticipate from the webinar. It is worth considering adding a "Who is expected to attend" section, a summary of the webinar, and bios for every speaker.
• A registration form to gather details about your customers.                         Do you need to register to attend a webinar?    

Yes! Webinar registrations help organizations collect leads and pertinent information in order to better comprehend their prospective customers as well as their customers.                     How do you create an online registration form ?    

Enterprise customers can benefit from live streaming, interactive with audience with event registrations, viewers' analytics for hosting live and webinars. Find out how to make a webinar with in our help section.

Cover the entire thing up

For you to get in front of the most people with your webinar content it is essential to develop a compelling webinar registration page. The key components include a title, description, and the call-to-action that provides worth to the audience.

Your registration form is the perfect opportunity to gather valuable data while boosting the urgency around the occasion. If you have the perfect page you will be able to capture leads as well as reach out to more potential customers.