The Thousand Solutions Blog

How do you create a marketing Personality (Including pain points)

Aug 18, 2022

Table of Contents

Marketing isn't an easy art. The best method of communicating the message of your company can be difficult. It's helpful to have a reference point for your target audience. That's why establishing a marketing persona comes in.

The market persona (or buyer persona)is essentially your representation of your ideal client. Using this as a reference it is possible to discover what your customers are as a whole.

What is a Marketing Persona?

Marketing is storytelling straight up. And a lot of marketers evaluate the quality of their tales by asking themselvesif they'd be interested.

Big mistake. Marketing professionals think you don't have to worry as that what you or your company is keen on - however, this isn't the case. The primary thing is what your customers are interested in and the way you tell stories must be in line with this.

That's the key, in that one sentence. In order to make your marketing material relevant, you must identify your ideal audience. And the key to that? Creating marketing personas.

A persona for marketing is a collection of factors that make up your ideal customer, from their lifestyle to the elements that make them tick. It's a distilled version of the people you want to reach. If you do it right, it represents them well enough to let you know how to speak to the audience.

How Do Marketing Personas Help My Business?

There's some valid questions regarding this method. Namely, what good will it bring me to take the time to develop these character types?

The key to marketing success is knowing your target audience. You'll find you have a better success at it if you are aware...

  • Who is your target audience who you are targeting, and
  • More importantly, what the target market is for.

If you use a marketing persona when creating marketing content, you'll find you have an incredibly higher chance of performance than basing your content on what youwould be drawn to.

Marketing personas help you relate with your clients as humans.

What does this mean? It means that your marketing strategies have more impact. Better marketing will result in more visitors coming to your site instead of visiting your competitors'.

When it comes to your competitors, some of them might not have their own brand of marketing personas built out. If they aren't making the effort to understand their customers they could gain an advantage over their competitors by doing the same.

A good marketing persona is developed through market research plus whatever insight you gather from your customers themselves. The information you need can come through things such as...

My suggestion? Start off on the lower part of that scale. Begin by imagining...

  • Your ideal customer
  • What they might want out of your product
  • What might get them to decide to choose you over your competitors?

This is where the pain points come in.

The way to identify pain points can help You Build a Marketing Persona

These are issues your customers face. They're the things that slow them down and rile them up along the process of living. These are the challenges that your product or service will assist them in overcoming.

The pain points can take on a variety of kinds and sizes. The four major categories of pain points are:

  • Financial. Exactly what it says on the box. Customers are trying to lower the cost of the particular product.
  • Productivity. It's all about time, and those who suffer from this is spending excessive amounts of it in all the wrong methods.
  • Process. Your customers want to improve the efficiency of their processes. For instance, if you have B2B (B2B) pain point the cause could be a logistical or organizational issue that leads to delays and creates friction.
  • Support. Your clients want better customer support in the course of the journey of the customer or in the sales process. If customers aren't sure what to do in case they encounter issues they face, then you fall into the category of "support.

If you run a business that serves a particular niche, many of your customers probably face similar issues. You can win customer loyalty easily by showing that you are aware of the issues that they encounter on a regular basis.

This may sound like a simple task. But the fact is that customers not feeling heard is less common than you believe. According to IBM, 78% of customers aren't satisfied with brands they choose to

Do you remember the elements of a persona in marketing that I mentioned earlier? Well, the pain points the customers experience are an element just like the other.

Your clients' issues tell you a lot about the solutions they require. And that's valuable data for your persona.

9 Questions You Should ask and answer to build Your Personal Brand

In the process of creating your character You may find yourself stuck. These are the kinds of suggestions for you to consider asking yourself before sketching your character out:

  1. What's their demographic profile? Age, gender and identity as well as their geographic area. This info is not only the easiest to find, it's also the most crucial.
  2. What is their job and what is their rank? This adds more detail to the persona's daily experiences. Plus, if you're focusing on B2B, it's even more crucial to explain what need your product or service fulfills.
  3. What would a typical day in their life appear like? What experiences do they face day-to-day? Do they have common issues that your product solves? What is the frequency they encounter the problem that prompts them to go seeking the product or service you offer?
  4. What is their biggest pain point? As we said earlier that pain points are important in building your marketing persona. They provide a clear picture of the needs of your customers and what you are able to do to fulfill them better than your competitors. Everyone needs to be heard.
  5. What are their most frequently feared worries? What do people fear most about in relation to products or services similar to yours? Are you known in your field for providing poor service? Are people concerned about how their personal information might be used? Make sure you are aware of these fears, so you are able to address them head on.
  6. What is it that they value the their most? What are their priorities and desires? Do they have any specific needs? The information could be derived directly from their words or from the problems they're seeking to address.
  7. What do they expect from HTML0? From the buyer's journey, to the long-term satisfaction - what does your customers expect?

If you can answer these questions, you've got the foundation of the persona you want to portray in your advertising.

How do you create a marketing Persona

The best marketing person is one that is precise with accurate information. The best way to get that? Listen and talk to others.

Seriously. Engage with everyone. Your clients, your rivals and your business partners. The research phase is underway right now, and you need to be getting all sorts of data from all kinds of locations.

What's so great about the internet is that when you have a desire, there's a way. Thanks to Google, all you have to do is locate your key words and dig up all sorts of market information for your targeted market.

  • Join popular forums within your field
  • Participate in Twitter conversations
  • Look over the comments of popular blogs in your niche

If you've got an established client base, then you've have a great collection of information to look through. If you're just starting from scratch do not fret. There's plenty of literature available to pull from.

After you've gathered all the details (and you've organized it according to a method that is effective for you) it's time to start your actual process of creation.

Elements of a Finished Persona

Once you've got your data, it's time to turn it into a complete marketing persona. Based on the relevance of your data, this might include:

  • A name
  • Age
  • Gender identity
  • Job title
  • Significant pain points
  • Issues with your product or service

Like I said earlier Make sure you create at the very least two or three personas. You should make them distinct enough so that they target two distinct portions of your viewers.

Then, boom! Your personas for marketing are set to roll.

Conclusion

It wasn't that difficult did it?

It's not by any means the only method to develop a personality for marketing. Which method do you prefer? Hop down into the comments and let us know.