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How do you create a loyalty Program using WordPress (7 Strategies)

Jul 8, 2023

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One of the easiest methods of increasing your customer retention is to develop the loyalty program. It can however be time consuming. In addition, if you're very tech savvy it can be difficult to know where to begin.

It's easy to set up a loyalty program using WordPress. You can set up different program levels, develop a points system and offer special deals to the most valuable customers, and more.

In this article this article, we'll take a deeper study of loyalty programs, and the tools needed to create one. Then, we'll explore seven methods to develop a loyalty program with WordPress. Let's get rolling!

An introduction to loyalty programs

  • Rewards new members who sign up for an account
  • Rewards members who renew a membership
  • Give students perks if they successfully complete the course or who earn over a quiz score over a certain threshold
  • Rewards customers who have returned and make another purchase

It's the kind of thing.

In regard to the last strategy, an alternative allows shoppers to earn points for every purchase.

Rewards may include a variety of different items. They might include free products and early sales access special coupons, points, badges, or anything else you could imagine.

When you boil it down to it, rewarding customers gives them the incentive to purchase, renew their plan, or become a member.

Also, loyalty programs are profitable.

For example, you might make fun competitions and games so you can give clients the chance to earn additional points. That way, you'll be able to differentiate your company from your competition.

However it shows that your appreciation for customer service. It's an excellent way to say thank you and to show appreciation. As a result, you'll be better able to build strong relationships with customers.

The Tools You'll Need for Creating a Loyalty Program

Before you get started Here are some easy-to-use instruments you can employ to build your loyalty program quick and easy.

WordPress

WordPress is an open-source Content Management System (CMS) which is ideal to create and publish content.

Since it's easy to operate, it is the most popular CMS around the globe. You can install WordPress your self for free.

Once you've got WordPress setup It is possible to utilize it to develop an online business site (and a loyalty program). Since WordPress can be extremely adaptable and adaptable, you can add blog posts as well as landing pages, digital files, images, coupons, and much additional.

After you install WordPress it is possible to make use of plugins to enhance your website's capabilities.

It's pretty much the gold method of establishing and running a loyalty program on WordPress. It's simple and fast.

MyCred

MyCred is a gamification tool that seamlessly integrates with . It lets you create a points-based loyalty program that's certain to be entertaining and engaging for the audience.

How to Create a Loyalty program using WordPress (7 Strategies)

Once you've got all the tools you need, let's take a look at seven easy (but effective) methods to build your own customer loyalty programs using WordPress!

1. Create Program Levels

One excellent way to design the loyalty programme is by using multiple high-end levels. This is known as a tiered loyalty program.

It's not a surprise that tiered loyalty programs are extremely popular since they have an 1.8-times greater ROI (ROI). It also allows you to identify and segment your top customers.

Tiered programs also have the benefit of generating FOMO, which can motivate clients to take on the best level.

It's still a great idea to make your program open to all (at at the very least, on the surface). So, people who can't afford to spend excessively will still be able to participate.

Fortunately, with you can create this type of loyalty program structure without difficulty. For the beginning with this type of program, you'll have to set up multiple membership options:

Users are able to upgrade and lower their program's levels. This also makes it easier for customers to compare the various levels and benefits.

As an example, clients at the top of your program might receive more discounts or receive more than free items. In the end, it's a great option to set up rules that limit access to the content of your website:

This feature is useful if you plan on offering exclusive content to your customers like webinars, articles or even courses.

2. Set Up a Points System

The establishment of a points system enables customers to gain recognition and be rewarded for their efforts. While points can be a great alternative, you may be able to reward customers with rank badges, badges and many more.

One reason this is so effective is due to the fact that it will make your programs more entertaining and enjoyable. In particular, you could set up leader boards so that participants can show off how many points they've received.

Plus, there are many different actions that can earn points in your web site. As an example, you could be able to award points whenever you create a new account or when an existing member renews.

3. Begin the Referral Program

Plus, it enables users to build strong and long-lasting connections with your customers. For you to start the referral system, you'll need to use a platform like Easy Affiliate:

Once it's set up, you'll have the ability to make use of Easy Affiliate to generate referral hyperlinks for your customers. In this way, they'll be able to use their own custom affiliate URL along with referrals as well as track who actually buys or joins the program.

You can then give members a percentage or a flat rate for each successful referral:

If you're rewarded members with other methods then you could set the amount in the range of "0". You can, for instance, offer coupons to members and premium content as well as loyalty points.

4. Incorporate Webinars into Your program

If you are able to reward customers with monetary rewards and offers, it is possible to offer something totally unique. In this case, you could set up a tiered loyalty program where your top customers have access to exclusive information.

If that's the case then webinars can be one of the most engaging kinds of material you could give away. It gives you a an opportunity to instruct and excite your audience. Additionally, the live-in-person nature of webinars can allow the creation of more intimate connections with your members.

Furthermore, it's a very flexible strategy. As long as you determine the date, time as well as other specifics, you'll be able to go with the option that is the most effective for you. For instance, if you're a social media influencer working a 9-5, you might prefer an interactive Q&A on weekends:

However in the event that you're an industry leader You may want to organize conferences too. If this is the case, you can record your videos in order to be accessible throughout the day. This will make it easier for customers.

5. Create a Members-Only Podcast

The number of people who listen to podcasts has grown rapidly in recent years. For instance there were 82 million who listened to a podcast in 2021. In addition, the number will likely to rise to 100 million before 2024.

So, a podcast could be a great alternative to a loyalty program. You can set it to ensure that only the most loyal customers access exclusive audio-based content.

It's a plugin for free that enables you to automate the entire subscriber management process and build a vibrant community. In particular, you could configure your loyalty program so that once a subscriber signs up, they'll automatically become a subscriber to the podcast. an individual subscriber.

6. We offer VIP deals

The non-monetary reward can be very productive, but you could prefer to offer financial incentives to encourage your customers to sign up for in your loyalty programme. If distributing a commission isn't possible for your company, you can always provide exclusive VIP offers:

To keep your members interested, you could hand discounts to those who earn some amount of points. You can also give customers points when they move to the next level in your program.

7. Create an online Resource Library

The resource library can be a fantastic way to organize and store tons of materials for your members. If your material is simple to find, access, and browse, it creates a stellar User Experience (UX).

In particular, you might be looking to collect digital content such as webinar recordings, eBooks blogs, recipe posts, recipes as well as checklists, guides and more. In this way, when your clients log in to their account it's simple and quick to access all of your sources:

In order to begin, you'll need create a custom webpage in WordPress. It will serve as the central point for loyal program participants, and will contain all the relevant materials.

Conclusion

To recap, here's how to create an incentive program to reward your customers with WordPress:

  1. Install a points-based system with MyCred.
  2. Start a referral program with the Easy Affiliate.
  3. Include webinars in your schedule.
  4. Create a members-only podcast.
  5. Offer VIP deals.
  6. Create a resource library.

Do you have any questions regarding how you can create loyalty programs using WordPress? Tell us via the comment section below!