How do I Make A Video Podcast | YouTube Podcasting 101

Jul 28, 2022

Nowadays, it's difficult to see a firm which hasn't gotten into the realm of podcasting. Podcasts are an excellent way to engage your audience as well as drive visitors to your site, but typically, they don't work because of a insufficient time or funds.

If everything you require for a podcast's start is before you, however, producing your own show becomes less daunting.

As per Edison Research, overall listeners to podcasts grew 37.5% from 2017 to 2020 and is expected to continue growing in the coming decade. Podcast audiences aren't the only growth. The sheer amount of podcast episodes on the market has increased dramatically over the last several years, reaching more than 43 million episodes available across all platforms at the time of the beginning of January in 2021. For those thinking of starting their own podcast project, the first thing to do would be figuring out how to distinguish yourself from the crowd.

A simple way to accomplish this is to use an audio-video podcast in conjunction with your audio podcast. With less than 17percent of all podcasters opting to record videos along with their audio content, making an interactive, visually appealing video podcast could be your fast track to gaining an listenership.

Let's take a dive!

What exactly is a video-based podcast?

There are a variety of variants however a video podcast is just an ordinary podcast, in which the format of media is audio instead of video. Video podcasts can be recording or live and they can be as straightforward as a "fly on the wall" audio of the recording procedure or use additional visual elements such as animated stories or storyboards.

Video vs audio podcast The pros and cons

If you're comparing video and audio podcasts, it's important to weigh a variety of factors such as the purpose of your podcast and the platform you choose. Audio podcasts and video podcasts have their own distinctive advantages and disadvantages.

One of the major benefits of an audio podcast is the comfort it gives its users. The listeners can download audio podcasts from anywhere and can listen during different activities like taking on their daily commute, or exercising at the fitness center. Video podcasts demand that users completely engage with the contents which limits their appeal relative to audio. With that being said there are times when the hurdle to entry works to your advantage as viewers are more engaged than listeners due to of the attention required to consume the content. In other words, videos ensure that everyone's eyes will be on you!

We recognize that video production can be fairly daunting to novices However, once you've the proper video podcast equipment and software by your side it's very simple.

Video podcast software

Video podcast equipment

Although it's possible to produce a full video podcast using only your laptop There are additional pieces of audio and video equipment that can elevate your content to an entirely new standard. We have put together a brief video podcast equipment checklist to help assist you in your preparation.

Video podcast equipment checklist:

  • High def camera / multiple camerasA lot of podcasts use a multi-cam approach to their video podcasts typically to record multiple perspectives of an interview occurring within an studio. Although it's not by any necessity necessary to have multiple cameras, it can provide a fascinating visual experience to the viewers.
  • External microphone-- At the final analysis perhaps the most crucial component to any podcast is the sound. For the best audio quality and best quality audio with the highest clarity using extra microphones is strongly suggested. External microphones are relatively simple to operate and can enhance the enjoyment of your listeners.

The different types of podcasts with video (and some great examples)

"In-Studio" interview

The 'in-studio' video podcast interview is conducted inside one room with two or more individuals. The studio used for the interview may be a production studio that is professionally run or, more commonly, a 'DIY' home studio.

Below, we see the way in which they utilized an in-studio video podcast to engage the audience on 's own content production.

Talking heads

One of the most well-known forms of video podcast in the present, especially due to our dependence on electronic communication is the  remote interview. Remote interviewing involves hosts of podcasts (or hosts) talking to guests through video conference software. The type of interview can be ideal when hosts and guests are located across different areas, as it permits a conversation take place from the comfort of the home of each guest. Since the world is becoming ever more far away, these kinds of podcasts are becoming more popular. Remote interview podcasts, often permitting hosts to talk to those they would never otherwise meet they have been an absolute pleasure to see grow in the last few years.

Static image

Videos that contain just a static image are most insignificant of available options. They are typically a simple audio recording which is played on a sole image, or the sole animation which often features the logo of the organization or podcast of the podcast or company in question. While static image video podcasts can help you connect with new audiences (on Youtube, , and other platforms for video) however, they don't encourage engagement or attention in the same way as alternatives listed here. Regardless, they can be an excellent entry point into the world of storytelling through visuals.

Footage + audio

The type of podcast that is video contains spoken dialogue that is presented over video footage either live or animated. Most often, they feature the visuals of what is being discussed among the guests, ranging including stock footage and animated clips.

Below, we will observe that the StoryCorps podcast effectively utilizes animation to show how a podcast host conducts an conversation with the father of her host.

Internal video podcast

Example of an internal video podcast from

Internal video podcasts are much like talk shows for a large corporate audience. Imagine sales teams, account management teams, customer service teams, etc. Like's Technical Proof, is the weekly show hosted by the sales engineering team . It discusses product enhancements technological implementations, as well as tools to assist clients.

Internal video podcasts are an innovative way to communicate with colleagues on a secure and secure channel. If you're in search of innovative ways to communicate information, connect with remote team members, or help build communities and strengthen your business image, then an internal video podcast is a good option for your staff.

How do you create the perfect video podcast: a step-by-step tutorial

The steps involved in how to make a video podcast is fairly simple when you've got your video podcast equipment including software and equipment in place. We will walk you through a five-step process to getting your brand new video-based podcast up and running:

1. Choose the kind of podcast that you would like to create.

Choosing the format you want your video podcast to take is based on what you are hoping to achieve as well as the target audience you hope to connect with. But it's a relief to know whatever format you decide to use, it is fairly easy to switch to a different format for your podcast at any time.

2. Film or create the video you want to include.

3. Edit the video to create a distinctive thumbnail.

4. Make sure you upload your own video.

Uploading your video to a platform for hosting is the last step in having your video show online - but is only the tip of the iceberg in terms of sharing and promoting your material.

5. Share and promote your videos.

The most successful video producers know that the path towards digital success doesn't end with upload. To increase the exposure of your podcast, the creators of your content should make use of social media to boost their reach on various platforms. It allows users to easily upload their content to social media platforms as well as include the free template for creating videos to announce a new podcast! You can check it out here:

Ready to level up? Take your video podcast live

Lights, camera, podcast!

If you've always thought of starting your own show What's stopping you? With the knowledge, the tools and an area you're interested in making a stunning video podcast is definitely within your reach.