How developers can sell their App Outside the App Store What Developers can do to Market Their App outside of the App Store

Jul 11, 2024

The attractiveness of offering applications is quickly fading once the developers learn that the stores such as Google Play and Apple Store can take a portion of earnings.

This isn't a small quantity -- it's 30 percent. The price represents a major cost and forced many developers to find alternative ways. What's good for developers like you is that there is a way to make your app available without having to distribute profits with the major channels.

In this article in this article, we'll discuss the ways developers can save 30 percent fee paid to developers by Google Play and Apple Store.

Let's take a dive.

There are pros and cons to using the Mainstream App Distribution Channels

Before looking at alternatives methods of distribution Let's review of how the most popular apps operate.

As we've already pointed out that Google Play and Apple Store represent almost a third of earnings of any application offered on their platforms. It's also not the only problem which comes with selling via these channels.

Most apps have distributors who provide their services. This means that there are numerous apps that are sold on two different stores. This creates another problem: How can distributors ensure that their apps be noticed?

Aha! Advertising is of course.

In addition to the 30% fee Distributors also pay for advertising to boost the app more visible. A study of one instance revealed how much advertisement for apps. The business set a budget of $10,000, and distributed it over four advertising networks.

  • Google AdWords
  • Facebook Ads
  • Twitter Ads
  • Ads from the iAds network

The results showed that the costs per app installed ranged between $1.43 all the way to $5.36.

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In the event that we add an additional cost on top of the standard distribution fee It's obvious why the developers are looking for other options. A number of the loved apps, such as Spotify and Netflix can be found on Play as well as The App Store. However, rather than letting the distributor manage the billing, the companies have designed their own systems for managing their subscriptions.

Companies like Epic Games have taken matters in their own hands and are making the game that is so well-known Fortnite to download from their website and within the Samsung Store. This way they've avoided the massive 30% fee which the major distributors charge.

Additional benefits to are offered by selling outside the Google Play and Apple Store are the following:

  • Alternative distributors do not charge fees for app listing. Third-party app stores may promote your business more effectively since you stand a greater chances of appearing on their app of the week, or on other promotions.
  • Alternative stores can offer more value when compared to Google or Apple stores if app owners provide localized applications that are targeted at particular countries.

There are advantages for distributing apps via Google Play and Apple Store. These stores aren't just are regarded by users as safe download locations and install apps, but they are also simple to make apps available via these channels.

Spotlight: A Developer Makes Money Selling Outside the Major App Stores

When Christian Tietze started selling his merchandise online, he began trying to earn cash and more control.

Tietze shared his experience via a blog post on his site. Tietze discovered a number of issues when selling via Mac App Store, including: Mac App Store, which includes:

  • 30% revenue cost (excluding VAT)
  • You can't provide a demo
  • You can't provide upgrade pricing
  • It's difficult to know your customers

He began to look for ways to sell outside the Mac App Store.

HTML0 "Distributing through the App Store is convenient; anybody can get access to your application and download, update and download all from the same place," Tietze says.

"On the downside, there is a loss of the amount of cash you pay for every transaction. You are bound by the rigid App Store Sandboxing policy and you are not allowed to make promotions - and should Apple remove your account from its service the business will be shut down.

"This isn't often however, it can happen. "

Tietze states that he (and numerous other developers who are independent) have decided to publish apps for their platforms. Tietze utilizes the platform to advertise his app. The platform allows him to combine sales, discounts as well as an API to create a customized store.

" has a storefront test online and inside the app, if you make in-app purchases. It's a great way to test if your checkout works in conjunction with determining if your application goes to "locked" and then "paid," he declares.

The wrapping up

In terms of ways to distribute apps to developers, it's obvious that things have evolved.

The two main players in the world of apps, Google Play and Apple Store have all the chips. If app developers wanted to give their apps a chance to succeed, they would have no choice but to distribute their applications across these platforms, and pay the 30% per cent charge.

Developers are however returning the control of their apps as well as the revenues streams.

If you decide to use an all-inclusive partner that offers your apps directly to your site, or let them be available via alternative apps stores There are many other avenues that can be used to promote your app. If you're looking to connect with those in areas that are hard to reach and also distribute your app within the organization, or provide your app to download it in just one click there are no limitations to what you can do.

Keep in mind that Google Play and Apple Store are popular because millions of users around the world have been awestruck by their services. But, considering the number of apps that are downloaded through alternative distribution platforms every day is clear that consumers are open-minded when it comes to finding the perfect apps.

Check out how easy it is to transform your site into a shopping cart by using Examples. By using the examples, you can create a variety of fake stores for a quick test of the capabilities of Store Builder API. Store Builder API. The examples also either include or provide links to documentation pages and CodePen-like source code demos.

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