How can you market more than 100 seats in Your Online Course to one corporate client

Oct 1, 2024

For the next fiscal year, this budget is authorized for consulting, training and coaching between large to small organizations, nonprofits, and corporations.

HTML0 56% that trainers are instructors or trainers who aren't experts directly from outside (experts similar to the ones that you).

What's more fascinating: more than 50% of this instruction is offered through the internet.

What I've Learned From Being the one who decides on a seven-figure training budget

In the past, I was chief learning officer for an organization of a large scale. My budget of annual expenditure over 7-figures.

I took all kinds of classes, ranging from NLP to our sales staff to alkaline diets during our retreat for executives to the drumming circle for our corporate event. It also included all the other things you'd expect to find like leadership and productivity, sales, etc.

The thing I've learned was this: If you can relate what you're working on with the outcomes that a company would want and want, they'll be more inclined to partner with you.

The reasons to sell Your Online training courses to corporate clients is a Great Idea

Since I started my own firm providing training to experts and businesses in the design of classes and courses, I've earned millions in online course coaching and consulting sales by solopreneurs as well as corporate clients. Below are a few ways to accomplish the same goal:

1. You are able to offer the possibility of offering multiple "seats" within your course to one client. I have had corporate clients purchase 10, 20, 100, 50 or 250 seats in my classes for prices that range from $179-$1997.

2. It is possible to combine the online course you are taking with other offers, such as coaching group sessions on the internet or an online or virtual session for implementation.

3. You are able to easily modify the existing online course to suit an enterprise customer. The course can be made more accessible to customers through a the course implement a call that is private to every student from the company hosting your course. You could also create an application project that has a connection to ongoing projects and based on the content you impart in your classes. There are many possibilities.

4. Getting corporate clients can help you get even more individual clients. The fact that you have worked with corporate clients can boost the credibility of your offers to individual customers.

A method of selling an online course corporate clients before you Create The Course

If you don't already offer a course on the internet to sell? Pre-selling a corporate client an online course prior to creating it can be a powerful way to get clear on what to put within your course and also to fund your time for development.

It's not as difficult as you imagine. If I have meetings with corporate clients, I routinely guide them through a research procedure, then I invite them to let me know what they'd like to include in a training program online.

You can then reverse the process and market this information to your corporate clients or offer it to your private customers.

How to Know When Corporate Customers Buy the products you offer

Two questions must ask the likelihood that corporate customers will take your products.

Question 1. Do you have a topic which corporations would like to know more about?

Here are some classes of instruction that firms have to offer year after year:

Accounting and Finance
Administrative Formation
Customer Service
Health and Wellness
Human Resources
Particular Training and Instruction for specific industry-specific instruction
Information Technology
Leadership and Management
Marketing
Personal Growth and Development
Productivity and organization
Sales Training
Software
Strategies, Creativity and Innovation
Team Development
Training and Facilitation

2. How does the topic I chose for my class equate to a result a company would invest into?

An easy method to persuade corporate clients to recognize the worth of your course is to link the outcomes your course generates to profit.

It's simple to recognize that the way to earn cash by taking courses in topics such as the art of selling or social media marketing, right?

But, what if you're educating about a topic that has a lesser-known connection for example, sleep therapy?

Ask these two questions:

What is the result my proposal bring?

How does this performance relate to profitability?

Here are some topics that my clients have offered to corporate clients:

Course Topics Class Topic	What's the final result you're providing?	What does this outcome link to profits?
Sleep Therapy	Inducing babies to go to sleep	Parents of infants and young children are typically sleep deficient. Sleep deprivation results in lower productivity Sleep deprivation could cause the parents to be reconsidering whether they want to go back to work
Boundaries	The best way to engage in conversations that don't hinder the work of your team	It is difficult for people to put off having tough conversations The lack of tough discussions holds the team back in meeting their deadlines and achieving the goals
Writing	How to create persuasive copy?	Better marketing copy boosts sales The well-written content online in email and blogs, or in technical manuals could improve customer satisfaction.
Storytelling	How do you share with others your "Hero's Journey" tale	Storytelling creates emotional connection Customers make their money with brands that they feel a strong emotional bond to An emotional bond with the company can boost number of sales

If you're an experienced consultant professional, coach, freelancer speaker, author or small business, there's a huge chance for you working with small companies, big businesses as well as nonprofits and associations.

The next webinar is completely free to the public I'll go over the ways to obtain corporate clients. This will include:

Who purchases, what they are buying, and what they're spending, and what can you tell whether they purchase what you have to offer
What you need to never say during a conversation with potential corporate customers (this can lead you to the murky waters of "We'll be back in touch with you" ..." and it virtually never leads to an actual purchase)
It is the best method to move from selling online courses or programs, and other offerings only one enrollment at a go to selling packages of 50 or 100, to a single company
It is the most important action to perform prior to you answer the phone or send an email to ensure that customers appreciate that there is value to what you provide and be willing to purchase your services (most clients don't take this step and fail to get to the initial level)
A highly effective four-part conversation frame for facilitating a dialog with a client to get to the sale

Wondering if small, medium or big companies are willing to invest in your knowledge? Here's the way that will allow you to download "How to Know the corporate clients who are willing to invest in your skills 100 Topics for Training that Corporations Will Buy This Year" guide.

Jeanine Blackwell is creator of Create 6-Figure Courses(r) as well as The Launch Lab. She has helped a multitude of professionals develop and launch effective online courses and designed global online learning programs for major brands such as Estee Lauder, Aveda, 3M, Disney, Samsung, Princess Cruises, Boeing, Sotheby's, and Smithsonian Institute. Jeanine speaks about methods for learning online along with digital marketing. She has also performed in stages alongside a number of the most influential influencers like Marianne Williamson, Daniel Pink, Marcus Buckingham, and Deepak Chopra.

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