How can you market digital downloads? Top Online Platforms for sales

May 15, 2024

The world is in a period of digitalization, where it's more simple than ever before to begin an online company starting from scratch, and then cruise towards the economic freedom that you want.

One of the most efficient and most simple ways to accomplish this is by developing a stream of income which is passive. This is done through making digital downloads accessible for sale. It doesn't matter if you already have an amazing idea for the creation of a digital product or are looking to get your feet wet into the world of digital downloads, anyone can learn how to sell digital downloads.

One of the most important decisions you'll make when building your web-based business is deciding where you will offer digital downloads... the platform which you choose will impact the manner in which you promote your digital products, the visibility of your target audience, in addition to the quantity of bucks you'll be able to earn.

In this complete guide, you'll learn the best places to sell digital downloads on the internet along with the most successful ways to sell digital downloads. You'll also discover where you should sell digital downloads apart from Etsy for maximum potential of sale.

Are you prepared to find an ideal way to display your digital files that you've downloaded? Let's get started:

What are the main reasons why you should offer Digital downloads?

The digital market is booming is growing rapidly, and the amount of customers is predicted to reach the staggering 4.79 billion in 2028. Demand for digital products is growing, which means it's now time to reach people at the same level as they are already.

Selling digital downloads is an ideal way of getting into the world of online commerce since it requires minimal investment for overhead and other costs, should there be there are any. Digital downloads are straightforward to develop and then sell. All you need is a solid understanding of your field, the capacity to design a great product, and a site to sell and market your digital downloads that you design and create to.

There are a few obstacles to enter and a wide selection of digital downloads on the internet, selling them can be an excellent opportunity to make income as a full-time occupation or as a side-job that can earn you a decent income.

The following is a complete collection of the most popular digital downloads which are in high demand in the present. The most effective way to approach it is to pick a subject that interests you and then focus on the specific area you are specialized in within the category. This will help you make your company stand out and boost the market recognition of your product.

Top digital download categories:

  • Courses, eBooks, and online classes
  • Guides, PDF files and other documents
  • Web-based and software applications
  • Digital art (fonts and images, and videos)
  • sheets, templates and sheets, templates and planners

The categories above are only a few of many types. As an example, if your niche is travel you can give travel guides and packing checklists that people could download to prepare for their vacation. There are many options for digital downloads that are available for sale within these categories - simply choose an area you're interested in and then begin the market research needed to sell your product.

The importance of selecting the best platform

After we've covered some of the digital downloads that you can offer online, let's tackle the big question: where to sell digital downloads.

It's among the main steps in developing your company online, as deciding how and where to make available digital downloads will help your business be more likely to be successful in the long run. You must ensure that you're using an online hosting service that's safe and properly managed, and that it accommodates specific needs of your company.

The location you choose to provide your digital downloads will determines whether you have to spend more energy on the promotion and in attracting people to your offerings or want a platform with a built-in user base such as Etsy (there are benefits of each one which we'll discuss some time later).

Many small-scale businesses are attracted to online marketplaces. This is a site for eCommerce that allows multiple sellers to post their digital items available for purchase. The marketplaces provide a vast range of product types that cater to different interests. On the opposite end of the spectrum there are sites hosted by self that offer more control over layout and features you can give, with no audience with it.

Next we'll dive into some important considerations to take into account when looking at how to market digital downloads. If you're looking for where to sell digital downloads, in addition to Etsy or other marketplaces, we'll look at alternatives that are most efficient.

Factors to consider when deciding to use a website-based system

In order to maximize results from selling digital downloads, make sure you consider the needs of your company now and in the coming years in order to successfully expand over time.

Be aware of these important factors when choosing the best option for selling digital downloadings

Focus on niches and audience

If you have an online marketplace that has an existing client base that you can reach many customers searching for downloads on digital media related to your field of expertise. This is important because it means it's not necessary to direct customers to your site as the case with a self-hosted platform.

Remember that although there's no need to attract buyers to your website using an online marketplace However, you'll want to promote your digital downloads with keywords and SEO in order to distinguish yourself from competitors. Marketplaces with advertising opportunities for a premium.

In order to gain recognition and eventually the revenue you can expect from your own platform To increase your visibility and sales it is necessary to build an audience that downloads your digital content through the use of social media on platforms like Instagram or TikTok. The best way to do this is to do market research to your intended audience to determine how you can hook and retain loyal clients.

Prices and charges

If you choose to sell your digital downloads through the internet, then you'll be charged for advertising your products. When you've put your product on the market there could be transaction charges and processing charges for payment along with fees for payment gateways to be conscious of as they can add up. In addition, you'll be receiving payments via the timeline of the marketplace rather than your own.

One benefit of having an own site or a self-hosted site is the ability to get all the money you make. While there is still an expense to run your own website, the expense is generally smaller when you make a profit.

Customization options and features

Best platforms for selling digital downloads

Once you've figured out the things you need to expect, or search for in the marketplace online or through a self-hosted site and then let's get into the top platforms that offer digital downloads.

We'll present options of selling digital downloads other than Etsy as well as comparing the best platforms for selling digital downloads, so you're able to pick the most suitable one for your needs.

Platform Pros Cons
Gumroad
  • Simple set-up
  • is ideal for small and startup businesses as well as small businesses
  • Membership or sign-up costs
  • There aren't any customisation choices
  • A limited analysis of traffic and engagement
Shopify
  • Highly customizable
  • A plethora of already-created templates
  • Strong support network
  • Costs more than the other platforms
  • Not as straightforward to navigate for newbies
Sellfy
  • User-friendly
  • Integrate with social media platforms
  • No transaction fees
  • Not as many customizable options like other platforms.
Payhip
  • Platform that is easy to operate
  • Unlimited plan for free
  • 24/7 support
  • limited features and customizable options
  • Sell and create digital downloads in only three easy steps
  • AI supported landing page builder
  • There are no charges for transactions.
  • Pricing is higher than many other plans (but worth it for all of the features that are provided)
Redbubble
  • Print-on-demand
  • The setup process is straightforward and simple.
  • Huge built-in user base
  • A platform that is free
  • A smaller catalog than the other catalogs
  • Limited support
Creative Market
  • Access to a huge number of visitors per month
  • The most effective way to sell graphics
  • Shops is required to be approved prior to you can begin selling
Simple Digital Downloads
  • Perfect for advertising digital downloads by means of the use of a WordPress blog
  • is a broad range of integrations
  • requires some technical expertise
  • Paid plans are each year billed, and they are one of the most expensive options offered
"SendOwl"
  • Sell anyplace
  • Unique features
  • Growth and analytics reporting
  • Safe and secure
  • Transaction fees for all transactions
Teachable
  • Perfect for the sales of educational materials
  • Supports different file types
  • Plan for free
  • HTML0The main focus is the selling of online classes
  • Limited options available to sell digital downloads

     Gumroad

Gumroad was designed to assist novice creators begin their journey into the world of digital media to investigate various concepts and formats.

With gumroad, you'll have access to a well-established marketplace that's growing steadily. Gumroad also provides a variety of creator resources for those looking for inspiration. In addition to selling digital downloads, you are also able to sell the membership (or subscription) SaaS subscriptions and as well like almost every other item through Gumroad.

Since Gumroad has a built-in customer base, it has very limited options to customize. They do however, not have any charges for monthly use and offer the same flat rate, 10% off every sale.

     Shopify

Shopify is one of the best platforms for eCommerce which offers a variety powerful tools (such as free plug-ins) which let you modify the look of your online store. There is the option to build your website exactly the way you'd like it, or pick any of Shopify's already-designed templates.

The Shopify most basic plan designed for entrepreneurs who are solo starts with just $37 per month. They also offer an extensive trial deal that is one month at a cost of $1.

     Sellfy

Sellfy is a web-based hosting service with all the functions that you require all within one. You can offer your downloads in the way you'd like - you could build your own online shopfront (using an exclusive domain) or connect Sellfy's shopping cart to your chosen platform.

Sellfy is highly customizable and includes marketing tools that are built into. All of the features are included within this platform, which makes an ideal choice when selecting a place to market digital downloads. It gives a trial period of 14 days at no cost to those looking to try it out.

     Payhip

Payhip is an excellent alternative that is easy and simple for anyone who is just beginning selling digital downloads. It's a complete platform on that you can start expanding and manage every aspect of your business.

Your store can be built in the manner you prefer by customizing your domain name and website, or by embedding the Payhip feature on another website.

Payhip has a solid pricing structure that includes a free forever plan. They only take 5percent of every transaction (you are required to pay the Stripe/Paypal transaction fees). Their transaction fees are lowered into 0% with diverse pricing plans.

(hey, that's us!) allows you to easily create an income-generating product, while seeing results fast by using Digital Downloads . It is possible to offer guidebooks, ebooks or templates to bring in potential customers, draw new audiences, and quickly increase the amount of money you make.

It's an all-in-one option that lets you sell digital downloads as separate products or as add-ons to existing products you provide. In addition, you can use the power of AI to build custom-designed websites that highlight your individual talents, and offer your digital downloads for sale, without any understanding of marketing.

This will allow you to increase your earnings and earn more money with less effort. amount of work. With no transaction fees for any plan, the base plan starts at $36/month and includes a variety of choices.

     Alternative marketplaces for digital downloads    

These platforms are some of the most popular sites used to market any type or digital download. In addition, we've compiled a list of equally great platforms which are more specifically tailored to the type of digital download you're selling.

     Redbubble

Redbubble is a worldwide marketplace which lets you publish and sell your own original prints and designs. Although it's not technically an electronic download, it's still the same idea for artists looking to display their artwork.

Redbubble has an extensive catalogue that includes more than 70 items that range from clothes to wall art to masks and mugs - along with the 40 million customers who sign up monthly.

The company has introduced account tiers that are based on the design uploaded by their customers. Additionally, their platform is free with zero upfront fees.

     Creative Market

Creative Market allows you to start a business on their marketplace with a already-established audience and offers a broad selection of unique and specialty digital goods. From personalized fonts to graphic patterns and designs, you'll have the ability to sell virtually all digital downloads and have access to an extensive group of customers who are loyal.

Even though there's no upfront setup costs, Creative Market charges 40 percent transaction fee.

     Easy Digital Downloads

Easy Digital Downloads is an efficient and flexible website platform that can be used by online stores around the globe. It's the most popular digital eCommerce plug-in to WordPress as well as creators who can sell eBooks as well as plugins, images as well as all kinds of digital file. The platform comes with an array of integrated features and robust analytic tools to expand your business.

The personal plans begin at $99/year which include a variety of different features. Additionally, they offer premium plans which can be tailored to the needs of your company.

     SendOwl

SendOwl is one of the platforms that is most accessible to novices, and offers a wide array of features which make the platform different from other marketplaces. It's possible to sell digital downloads from anywhere like your website by accepting payments through social networks, or through payment channels, and more. It offers options like 'pay-what-you-want' pricing and 'tip Jar'. It also offers helping customers increase their orders and turn to more sales. The site will ensure that your uploaded content is safe and secure.

SendOwl is distinctive in its design and implementation on the cloud, and not on your server like other eCommerce softwares. Their pricing plan begins at just $18/month. But, they offer seven days of free trial, followed by a $1/month plan for 2 months.

     Teachable

Teachable is a massive marketplace that allows creators to sell educational and online course. Teachable offers a wide range of customized tools and themes that let you quickly make and sell a vast selection of downloads.

Teachable offers a free plan for just $1, with a 10% transaction fee on every sale. Teachable also offers different monthly plans that have lower transaction fees and include more features and tools.

The most important key

The process of creating the digital goods and services that you'd like to offer is much simpler than you think - it's all about selecting the appropriate platform to host your digital items.

Choosing between an existing marketplace or a customized self-hosted service will impact the way you market or develop your digital downloads, so choose wisely! We suggest trying all of the no-cost plans and free trial above before settling on the one that best suits your needs as a business.

Ready to start creating digital downloads? Start today for a free trial.

FAQs FAQs

Are there any fees to pay for the privilege of listing my downloads digitally on this site?

A majority of the platforms mentioned above offer listing for free, but some have transaction costs. It is important to carefully look over the fee structure and costs of each platform prior to selecting one.

Do I have the capability to offer different types of digital downloads via these platforms?

Yes, absolutely! Many platforms offer a variety in digital downloading. These include ebooks, music and art work, as well as templates, among other. Some platforms cater to specific categories of digital content for example, online learning. Check that the platform will integrate with existing software before committing to one.

How can I get payments from sales?

In general, payments are processed by the payment processor of the platform or through the integration of Paypal or Stripe (platforms will indicate the possibility of this integration if they allow it). Earnings are transferred to the account of your choice or your account at a bank or processing account of the processor, in accordance to the payment calendar of the platform.

Can I offer digital downloads worldwide?

The majority of platforms can support international sales. It allows you to sell digital downloads to an international market. Make sure you are aware of any tax or legal implications associated when selling digital goods within different countries.

Are there ways to offer exclusive rights to my downloaded files?

Some platforms provide the option of selling exclusive rights, or digital download licenses. Check the licensing options offered by the platform as well as the terms of service to know the rights you have as a buyer.

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