How can you make sure that you are able to sell 100+ Seats In Your Online Course to a single corporate Client

Oct 3, 2024

In the coming year, more than $8 billion has been approved to be spent for coaching, training and consultancy for small- to large-sized nonprofits, organizations, along with associations.

56 The majority of the instruction in this course is provided by instructors from outside and facilitators (experts just like yourself).

And, here's what's really fascinating: over half of this education is delivered via the internet.

HTML0 What I learnt from being the Executive Decision Maker within the budget for training in 7 figures

In the past I worked as the Chief Learning Officer for an immense business. My annual budget was in excess of 7 figures.

I purchased all kinds of classes that included NLP for our sales staff and alkaline diets to our retreat for the executive team to drumming circle for our annual company party, and every other standard thing like leadership production, sales and many more.

What I've learned from my experience is: If you can tie what you're doing to a result a company is looking for, they'll desire to cooperate with you.

Why Selling Your Online courses to corporate customers is a great idea

Since I launched my own company providing training to experts as well as companies how to create classes and programs and courses, I've made millions of dollars in coaching online and consulting sales from both entrepreneurs and larger corporate clients. Here are a few ways you can do exactly the same thing.

1. It is possible to sell several "seats" in the class to a single customer. Corporate clients have the option to purchase 10, 20 50, 100, and even 250 seats in my classes with prices that range from $179 to $1997.

2. It is possible to combine the online training you provide with other offers, such as online group coaching or an on-site customized or virtual sessions for implementation.

3. It is easy to modify your existing online course in order to cater to an enterprise customer. The course can be customized in order to make it easier for your customers by having a separate implementation call with every student from the organization hosting your course. Additionally, you can create applications that are aligned with the latest developments based on the concepts you are teaching in your course. There are many possibilities.

4. Corporate clients are a great way to aid in the acquisition of more clients. Knowing that you've been working with corporate clients could help your company gain a boost of credibility when advertising the services you offer to clients.

Making an online course available to a Corporate Customer Before you Create the Course

What if you don't already have an online course for sales? Selling an enterprise an online course prior to establishing it can be a good way to clarify what to include within your course and also to help provide funding for the development of your course.

This is simpler than you imagine. When I meet with clients from corporate, I routinely guide them through a research procedure and ask for their input on what they'd like to see in an online class.

You can then make a profit and sell the information to corporations or make it available to your private clients.

How to Know When Corporate Clients Purchase Your Product

There are 2 questions you should ask yourself to gauge whether corporate clients will take your offers.

 Question 1. Is the course the kind of subject that businesses would like to learn something more about?

Here are some examples of what types of courses that training firms invest in annually:

  • Accounting and Finance
  • Administrative Training
  • Customer Service
  • Health and Wellness
  • Human Resources
  • Specificized training for the business Special Instruction
  • Information Technology
  • Management and Leadership
  • Marketing
  • Personal Growth and Development
  • Efficiency and Organization
  • Sales Training
  • Software
  • Strategies, Creativity, and Innovation
  • Team Development
  • Facilitation and Training

Question 2. What's my subject of investigation? How does it connect to the outcome of an investment by a business?

An easy method to persuade corporate clients to appreciate the importance of your program is by linking the benefits that your program generates with profits.

It's easy to see how profitable it is to profit from issues like selling or marketing via social media, doesn't it?

What if, however, you're teaching a topic with a less obvious connection such as sleep therapy?

Ask these two questions:

What are the results the proposal I'm proposing will produce?

What does this mean in relation with profit?

As an example, below are a few topics that my clients have offered corporate clients:

Class Topic What is the result that you're delivering? What does this outcome connect to profit?
Sleep Therapy Getting infants to go to sleep
  • Workers with infants or young children have difficulty sleeping.
  • Sleep deprivation results in lower productivity
  • The lack of sleep could lead to a new parent reconsidering whether they want to go back to work
Boundaries What can you do to avoid having conversations that hinder your team's progress
  • Employees are reluctant to discuss difficult topics.
  • A lack of difficult conversations could hinder the team when it comes to meeting deadlines or reaching goals
Writing How can you craft compelling copy?
  • Marketing that is more effective enhances the sales
  • The well-written content on the internet through blogs, emails, or technical guides can increase the level of customer engagement
Storytelling What can you do to tell with others the story of your "Hero's Journey" story?
  • Storytelling creates emotional connection
  • Customers make their money from brands they feel an emotional attachment to
  • A strong emotional connection to the company can boost the volume of sales

If you're a professional or a coach, freelancer or speaks, author or small business, there is a huge chance that you can help small-sized businesses, big corporations, as well as organizations and non-profits.

In the next free webinar to members of the community I'll go over how to gain corporate clients. This includes:

  • Who buys and what do they buy along with what they spend for and the best way to determine if they buy what you sell
  • A thing you should not say during a meeting with a potential corporate client (this may send you to the black hole of "We'll return to you later" ..." and it is almost never a sales)
  • How to move from selling your online courses, programs and other offers with a single enrollment move to selling packages that include 50, 100 or more, to just one business
  • It is the most important step to take before you pick your phone, or writing an email that makes customers see the value in your products and services, as well as to make an investment in your services (most people don't do this and never even get to the top of the list)
  • The powerful Four-Part Conversation Frame that facilitates a dialogue with a customer in order to help them get closer to closing the deal

   Are you wondering whether medium, small or even large corporations will be willing to pay for the expertise of your company? This is the URL that will allow you to download "How to Determine the corporate clients who are likely to be willing to pay for your skills: 100 Training Topics Corporations will purchase this year" The Guide.

Jeanine Blackwell is creator of Create 6-Figure Courses(r) and The Launch Lab. She has helped thousands of experts to create and introduce lucrative online courses. She has also developed worldwide online course learning models for major brands such as Estee Lauder Aveda, 3M, Disney, Samsung, Princess Cruises, Boeing, Sotheby's and Smithsonian Institute. Jeanine is a speaker on online learning strategy and digital marketing and has appeared on stages with a number of powerful influencers including Marianne Williamson, Daniel Pink, Marcus Buckingham, and Deepak Chopra.

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