How can I make an interactive video with Blog
It's not just great news for technology and video enthusiasts. This is good news for business also. It's not just entertaining to view. It's also shown to be 32 % more memorable and 3x more entertaining than traditional video.
"The new studio takes really a leap forward. It's extremely user-friendly." Ian Dewhirst, Producer, Colada Creative
What exactly is an interactivity video?
Let's begin with the basics. What is an interactive video? Traditional passive videos allow viewers to pause or stop and replay the content. Interactive video is a way to encourage engagement all through the experience of watching. This can take shape in the form of storylines which branch (like those video games that you were a child playing) Shoppable product overlays as well as informative hotspots and other things.
over a lengthy period, for a long time, it was only an option for people who were willing to put in the effort and dollars in order to achieve it. Nowadays, it is easy to turn each video you view into an experience that is immersive. The best thing about it? Our team is responsible for technology to ensure that the technology is secure and gives 24/7 support so you are able to easily move your videos up to the next stage.
What can you do to create an interactive video using just five steps
If you're trying to find out of your way, take a gander at the following steps.
Step 1: Select the kind of experience you'd like to make
There are many diverse programs that can be used to create interactive videos. However, these are the most well-known:
YouTube videos for eCommerce interactive video can transform every video into an experience that can be purchased. Include clickable elements in your videos that take viewers straight to webpages for the products, or even add something directly into the shopping cart after they view.
Stories which branch The lovably common video format permits viewers to pick from pre-determined paths based on their preferences and tastes, leading viewers through an experience of video tailored to their tastes.
video training and eLearning as interactive video permits you to easily add layers and checkpoints to the content itself. It's loved by teachers and HR experts alike. Checkpoints are able to be integrated into videos to ensure that viewers are engaged and retained with information. You can also provide additional content for viewers who are able to watch at their own schedule.
2. Select the elements that you'll be looking to incorporate
When you've decided on your viewing experience, we offer full features that you can utilize to make your videos completely interactive. These are some of the features you could use to create an experience that is interactive.
HotspotsA hotspot can be described as a part that's capable of being clicked or tapped in the video, which could lead to other actions (think adding to cart, understanding more, etc.) when selected by the viewer.
TimersA Time trigger let the creator open up elements of the video in a particular area without the intervention of the viewer, such as jumping to multiple locations throughout the film or opening overlays, and much additional.
Overlays Overlays do exactly what it says it is a component that may be shown over the video to give more information including pictures, images, call-to-actions, other videos and much more.
branchingBranching allows the user to "choose their own path" while watching through key frames in the video. It allows for skipping parts or looping to create an full-on gaming experience.
Interactive video is the new way to present
Video content that is available for purchase to immersive team training -interactive videos allow viewers to control their viewing experience and boosts engagement levels in sales, as well as the understanding of your users. Learn more
Step 3: Create or obtain the video's contents
First, let's say that there's nothing to be said about it. is that there's a good thing. It is not necessary to design video content designed specifically to provide an interactive experience in order in order to be a one-stop shop. It's possible to recycle or reuse content with interactive elements by incorporating them into any type of video. If you're making new video content, there are the things that you need to remember.
Storyboard, storyboard narrative board:Especially when you're planning to develop an interactive component that's more difficult (like the branching storyline) It's recommended that you spend some time in the stage prior to production to figure out the number of storylines you'll need to explore.
If you are planning your trip make sure you are aware of the fact that having too many choices could be over-saturated with something that is good. "The best, easiest and clear experiences are those which get the highest amount of interaction," says Jack. "Opt to select two choices in the final section." Simple language will assist the viewers understand the content and improve your productivity. more efficient.
Make sure to hold your videos longer than the normal time in the case of any videos that has hotspots or overlays. It's ideal to store your videos for a little longer than you would normally. This will allow viewers to comprehend any content in the video as well as take the actions you'd like them take.
Be aware of the frame Based on the design of the hotspots and overlays It is possible to think about the place where the content of your video is within your frame. If your large overlay is going to be unfolding on the left side of the screen, frame your subject slightly to the right side so that the post-production process is simple. "This allows you to make sure that the overlays do not conflict with the other subjects or other objects within the scene," Jack says. Jack.
"The benefit of using interactive media is the things you can do including shoppable videos to overlays, analytics and even analytics." Jack Brodie, Managing Director at Colada Creative
Step 4: Decide on your distribution plan
Congratulations, you've created an entertaining video! Now where do you want it to be displayed? The video must be hosted on a website or webpage in order to operate at maximum capacity. This means that you'll need to make use of marketing channels such as email and social media to drive viewers to an immersive experience.
It is recommended to create GIFs or shorter looping video assets to highlight the interactive capabilities of the video. "Show viewers your video's capabilities are interactive at the start of the video," notes Jack. "Not everyone is aware that the possibility of clicking on video. That's why we want to make it clear on photos for promotional purposes."
5. Review your accomplishments
You've thought of a plan for a video that you've crafted, incorporated your favorite interactive elements, and then released it to the world. However... what is the way users actually engaging with the video? Analytics and reports from's surpass the typical metrics for video to give an extremely specific data. You are able to track precisely where and when viewers clicked on different overlays and hotspots as well as the performance of your shopping online as well as many other. Better insights = better learnings and better videos for yourself and your customers.
Begin with an interactive video
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