How can I add Schemas to WordPress (Zero Coding required)

Apr 14, 2023

Contents

Reader Disclosure

Are you looking for an effective way to boost your WordPress site's ranking on search engines and draw more traffic to your site? An effective method is to use schema markup.

If you've looked into website schemas, it's possible you're feeling daunted, especially in the event that you're no code expert. We'll help you understand this whole process.

Stick around as we explain what schemas are what they are, how they work and how you can integrate schema to WordPress without any coding required.

What Is Schema Markup?

A majority of what produced by us in our lives is unstructured data. If it's video or blog post or a chat via social media, search engines must be able to comprehend and interpret it.

Robot GIF - Find & Share on GIPHY
Aid with the Search Engine Bots with schema markup

Schema markup is a type that is structured data which clearly informs the search engines what your information is.

The year 2011 was the year that the top search engines such as Google, Yahoo, Bing as well as Yandex (yep this is a thing) came together to develop a common schema markups to be compatible across their web pages.

Together, they developed Schema.org, a complete library that includes a variety of schema types as well as Schema markup is the language you require to utilize these types.

What is the reason Schema Markup so Important?

Schema markup is a big deal in search engine optimization (SEO).

When you make an effort to include schemas, you're scratching search engines' backs, and providing them delicious data that they are able to easily process.

As a result in return, they'll place your site's page higher when they rank your page on search engine result webpages (SERPs) over competitor sites that do not include the information.

And if you're really fortunate, you may be rewarded with rich snippets.

Introducing Mr. Rich Snippets

The word "film noir" is not the name given to a film noir detective. These rich bits of text are actually nuggets of information shown in SERPs that appear amazing and make you make an impression.

Like these:

Look familiar?

There are all kinds of instances of rich short snippets. Google uses the following schema types for providing snippets of the results of their searches:

  • Articles
  • Books
  • Breadcrumbs
  • Carousels
  • Courses
  • Datasets
  • Questions and Answers on Education
  • Employer aggregate ratings
  • Estimated salaries
  • Events
  • Fact checks
  • FAQs
  • How-tos
  • Image metadata
  • Postings for jobs
  • Learning videos
  • Local business
  • Logos
  • Math solvers
  • Movies
  • Practice problems
  • Products
  • Q&As
  • Recipes
  • Review snippets
  • Sitelink search boxes
  • Software apps
  • Speakables
  • Videos

Note: Creating schema markups does not guarantee that your site will show in a rich snippet however, it gives you a an opportunity to stand a chance.

Rich snippets aren't just great for business, but also improve the search experience for users of search engines.

As an example, with this video, you can navigate directly to the part of the clip that is most relevant to you straight from the search results page.

Snippets also appear to provide results from voice searches.

A wealth of snippets from the backend

Rich snippets are quite lovely on the frontend, we're sure that you'll love it. Schema markup, however, is a different story.

Did we mention that you might be a bit scared of schemas? If you weren't sure what we were talking about, have a look...

Yep. But don't worry! Remember, we're going to teach you how to include schemas to WordPress with zero coding.

Whatever the case you're in, continue reading to find all the details.

How can I add Schemas to WordPress

Ken Jeong Thank You GIF by The Masked Singer - Find & Share on GIPHY
Do yourself a congratulation on your back!

If you've got the WordPress website, that implies you're able to access various plugins that can aid you with avoiding scary code altogether.

With AIOSEO, you can set the schema's settings to create schemas on autopilot to save both time and tedious entering data.

Best of all, AIOSEO enables users to quickly and efficiently create schemas of their course and other content.

This guide will show you how install AIOSEO to make it just simple and quick to add schemas across your WordPress website, too.

Step 1. Install AIOSEO

Before doing anything else, you need to include an AIOSEO plugin.

  • Once you've signed up, copy your license key from the purchase confirmation email.
  • Next, add the AIOSEO plugin to your WordPress dashboard.
  • After that, go to General Settingsand insert your license code within the Keyfield for License Keyfield.
  • Hit Connectto activate it, and you're good to go!

Step 2: Enter Your company's details.

Now it's time to enter your company's information. This is so AIOSEO can fill in your basic details when you create schema.

  • On your WordPress dashboard, go to Search Appearances. Under the Global Settingstab scroll down until Knowledge Graph.
  • Input all fields. In most cases you'll need to pick the Organization option,unless you're, say, you're a solopreneur with an online blog.
  • Remember to include your company logo and be sure that you save your changes.

Step 3: Configure your Schema Settings

Next, let's configure your schema settings to create the default schema types on each section of your website.

  • Go back towards the top then click to open the content typestab. There are sections devoted to various types of posts in your website. If you're an active user there are sections for Groups, Memberships, Quizzesand courses.  
  • In the section of Posts Select the Schema Markuptab.
  • Select the appropriate schema markup that is default from the drop-down menu. For example, the posts on our website for baking are recipes, so we'll pick the recipes.
  • If you have a blog, you'll want to select the option "Article"from the dropdown menu. Then you'll be presented with 3 options: Article, Blog Post, or News Article. Pick the one that seems to make sense to you.
  • Repeat with different post types on your site.
  • Remember to Keep Changes!

Now you're set up to generate schema automatically on your WordPress website!

Crypto Cryptocurrency GIF by Binance - Find & Share on GIPHY
It's simple to auto-generate schema for your site

It is possible to manually alter kinds of schemas on pages. Therefore, don't fret if as an example, your articles include articles and recipes. Also, you can edit the schema to include additional details.

Actually, let's take a look at ways to accomplish that today.

Step 4: Set and Edit Schema Info

Recipes

  • Visit the webpage you want to edit within WordPress and scroll to the bottom of the page for the AIOSEO Settings section. Then, click the Schema tab.
  • There are times when the most common Schema in Use doesn't match the one that you're looking for. In that scenario, tap the trash can icon.
  • You must confirm you are able to erase the schema.
  • Hit Create Schema.  
  • This will bring up this page. Schema Generator.  
  • Select the schema you want by clicking the + icon. In this case we're adding to the Recipe schema.
  • It's now time to complete or edit the schema's information.
  • It is possible to edit the Name as well as Description fields will automatically be populated with your post title and an excerpt of your post However, you can change the fields by deleting them and typing your personal information.
  • Incorporate ingredients in a separate manner by pressing Enter after each item. This can help those seeking recipes that require particular ingredients.
  • Complete the Dish Type, Cuisine Type, and Keywords fields along with nutritional details and the preparation time.
  • Upload images. If the webpage is shown in a rich snippet this will be the image used.
  • Additionally, you have the option of providing steps-by-step directions.
  • After you've finished clicking, you can Update Schema (if you're editing) or add Schema in the event that you're creating the schema from scratch.
  • Make sure to scroll up to the highest point of your page, and click Update.

Ta-dah! You're done! Zero coding, zero fuss.

Videos

Let's take a look at a different kind of schema... Videos!

  • You'll need to click the icon on the right side of Videoin in the Schema Generator.
  • The two choices are identical. You may choose to either use an automatically generated name and Description from the Post Titleand Post Excerptor remove them, and then write your personal.
  • Add a link to the video, either as a Content URL, or an Embed URL. Search engines favor content URLs. However, if you're making use of an Embed URL, such as a YouTube URL, you'll have to copy and paste it in the Embed URL.
  • Add the date of the upload.  
  • Indicate whether or not the video can be described as Family Friendly.  
  • Upload a thumbnail to the URL.
  • The only thing left to do is hit add Schema, updateyour WordPress page and you'll be good to go!

Courses

This is for all you course creators who are out there.

AIOSEO recently added new courses on their catalog of schema kinds!

  • In your WordPress dashboard, head to > Courses and click on the course you want to edit.
  • Go to the AIOSEO Settingsection near the bottom, and click on the Schema tab.
  • As you can see, we've already set up our default schema type to Course. This can be done by going through step 3 and altering the Courses area under the Content Types tab.
  • As you may know by now, you can click Generator Schemaand select the + icon right next to the Course on the Schema Generator.
  • Click on the pencil icon to modify your schema.
  • Similar to other types of schemas, like other types of schema, names and Description fields are filled automatically with your post title as well as Post Excerpt however, you are able to manually edit these.
  • You can leave the provider section blank If you're the provider of courses. This is for websites which offer courses offered by multiple organisations.
  • If you leave this section unfilled, the course schema will contain the information and logo you set up in the second step of this blog. If you are offering courses offered by several providers, you need to fill in the details of the service provider that you're using for the course you're making edits to.
  • That's all there is to it! Click on the red button to update your Schema button. Update your WordPress page, and course schema has been set.

Conclusion

The addition of schema markups on your WordPress website can help boost your search engine ranking and draw more people to your website.

Utilizing the , you can easily configure your schema settings and generate schema for each section of your site.

Don't be frightened by schema markup - simply follow our easy guide to start enjoying the benefits of better SEO today!

Do you have any suggestions for how to integrate schemas into WordPress? Tell us about it by commenting below in the section for comments.

cta character

Start today!

Get paid to create the content you produce.