How AWeber Increased LTV With Over 500 Customers Through an Online Course

AWeber is a world-class email marketing and automation platform. It is dedicated to helping entrepreneurs and small-scale business owners to create automated email campaigns, AWeber hosts more than 100,000 users using their platform.

Like other SAAS businesses, AWeber was looking for a new way to engage with existing customers as well as bring in new customers. They wanted to train the public on how the software for email marketing and automation could help grow their businesses.

In this regard, AWeber decided to create an online training course. The company launched its 24 hours a day email marketing master class to achieve the objective of teaching entrepreneurs how to set up automatic email marketing campaigns to guide potential customers to make a purchase.

This course has helped AWeber reach out to its current client base, attract new customersand, more importantly, it allowed numerous business owners increase the impact of AWeber's marketing automation tools.

"The main objective for the program was to ensure retention and the adoption of the platform. Making them aware of the platform, testing new features, and getting the users to go beyond simply set up an email blast or an ongoing sequence."

- Jill Fanslau, Content Marketing Manager AWeber

Since launching the course, AWeber saw a surge of enrollments, with over 85% of them being former AWeber customers. Many of the students have reactivated their accounts with AWeber and began to use the latest features available on the platform on a regular basis. The course created a brand new revenue stream for AWeber and they are offering it as a key source to assist new users get maximum benefit from AWeber after signing-up.

AWeber shared their step-by-step process on how they built and launched their program on  We've compiled the details into an article. The study contains:

• The way they did their research and picked an appropriate topic to appeal to their viewers
• What they did to validate that they were able to satisfy the need of their course
• Their method of creating top-quality media
• Specific components of their successful pre-launch strategy
• Best tips to guide your learning journey to create your own course from the lessons of AWeber

  Read this case study to understand the step-by- procedure they used to meet their business objectives:  

We thank our AWeber team for sharing your story with us!