How Asha Downes came up with her concept she is an expert on hair, founded in self-acceptance, as well as the science

Discover how Asha Downes has transformed her naturally inclined hair-loving passion to a coaching and educational business based on self-love and radical kindness, study of the scientific method and also new research.

From the beginning, Asha Downes dreamed of having long hair. Hairdressers were fond of hanging out with friends and playing around in different hairstyles, however she kept getting the same messages that it was not possible to trim her hair which was being shaped by Afro in the length she wanted.

The world was transformed drastically as Asha was in the final phases of her teenage years. When she was browsing YouTube she saw another artist with the same hairstyle that had natural long hair. Although everyone thought that this wasn't the reality, the hairstyle of the creator was clean and well-maintained. Asha discovered that if her creator was able to do it, then she could do the same.

At present, Asha runs Naturally High Hair, a company that helps women grow their hair naturally by providing personalized instruction as well as instructive courses . Asha was awarded the 2022 Fall Creator Fellowship, and we were amazed by her caring and comprehensive method of looking after clients that she deals with. Additionally she's on track to attain the highest degree of trichology accreditation to increase her expertise regarding the area of expertise she has chosen to focus on.

This is the story of how Asha turned her love for hair into an educational and coaching company which is changing the haircuts of womenand even their lives to be the most beautiful.

An initial passion-driven idea has evolved into an innovative company with authentic

When Asha began to gain knowledge about hair health and natural ways to maintain the hair she had, she knew that she was not alone. one. Women from all over the world were documenting their own hair care journeys. The woman recalls "This was prior to when YouTube turned into the business-oriented platform like it is now and users were sharing their advice, recipes, and experiences along with their successes."

"It was eye-opening to listen to the fact that there are a lot of Black women who are experiencing the same situations, no matter where they live around the globe. It is a common feeling, and it is being called the naturally-haired movement."

When Asha started thinking about how she could share her story with the world and tell her stories to the world at large and was attracted to YouTube as that's where the other creators who were from the same area were working. "I was looking to join in the community," she explains. "I was unsure of the direction I wanted to go in. I simply wanted methods for participating."

Her channel Asha has documented her experiences in an endeavor to discover the best methods of taking care of her hair naturally. It was a passion for her and became an interest for her too. Asha was committed to telling her story as she saw it. Her fans loved her videos  as she spoke about her life, as she grew older, her YouTube channel and Instagram account has increased.

"While I was recording my journey from the early phases of my journey, I wasn't paying much attention to my footage or the viewers," she remembers. "It gave me a an opportunity to tell my story by sharing my hair. The people who saw the video were intrigued and were eager to join in."

The reach of Asha on social media was growing and her method of creating content became more planned. She also identified various sources that could help users who follow her.

At the same time, Asha was working full-time as well as living in various countries all over Europe. Her studies included positions that dealt with hair and hair care for big businesses, however, they did not feel as she desired to feel.

Asha started her career as a journalist to share her personal experiences. The videos she made that were honest and genuine proved popular with people who watched them. They discovered that she was successful in making an impression. Her knowledge of potential ways to make cash would enable the opportunity to give back to the people who watched her and also increasing her knowledge. She was certain that her dream project would become an opportunity for business if she had her full concentration. All was at the right time.

Asha was headed to work in between trips to the Caribbean as the pandemic caused everyone in the world to stop functioning. There was no place to go to, and there wasn't a moment when this situation appeared as a sign to take action.

"There was no opportunity my choice to pursue the things I believed in. In lockdown I could have my own ideas, and I chose to make my own decisions."

After that, Asha began her work.

There are many possibilities for a basic launch

Asha had initially planned to launch products for hair health physically, but she was questioned by a friend about her website, which was a huge one. The friend advised her to offer individual tips. This idea, coupled with the difficulties in finding products in the midst of a worldwide pandemic led to the introduction of Asha on the internet.

Her initial product was a consultation with a person-to-person on building a regimen. The initial consultation was not an experience that was the same for all clients who were keen on her services, which is why she created her launch strategy to be simple. The program she designed was a Typeform application. Additionally, she added a hyperlink to Instagram together with the information about her coaching service.

"I discussed my work and asked for applicants," she shares. "I received nearly 200 inquiries. The sole reason why they were keen was to get trained by me and not needing to pay cash, but they sent me their emails and informed me of hair problems they experienced. In the next step I contacted them , and gave them an application form to book."

It's an excellent method to experiment with your idea without making the investment in an upfront expense. Asha tested her ideas on the marketplace  that is easily accessible and analyzed how much enthusiasm she was able to get from her audience.

Thanks to the programs, they have helped getting to know what the customers' needs are and putting it in the words of the customers. She also increased her list of email subscribers. The people who thought they were perfect were her initial customers, and she was able to prove the effectiveness of her strategy before the length and cost for launching the massive marketing campaign.

Asha began to visit with customers. She soon realized that the needs of clients' requirements went far beyond providing products for hair care and establishing custom hair care routines.

"I realized that my job isn't just about picking the most effective things or designs. You have to do a practice in your mind."

"There's an important relationship between self-acceptance as well as the ability to keep your hair grow long and healthy for the first time. The hair may remain healthy, however it can be damaged. It's a dying material. It's not possible to revive it. therefore, anything you do to your hair is recorded by your hair and can influence the hair's future."

Based on this knowledge, Asha shifted to a more holistic approach the acceptance of her hair as well as self-love .

"One one of the main concepts in my program is the concept of radical gentleness. If you want to feel comfortable with your hairstyle it is essential to recognize the fact that it's. You must remain mindful of it , and also be confident that hairstyles have a particular fashion. This is the moment when I realized that there's an interaction between self-acceptance as well as acceptance of oneself. It's radical, and it's soft in keeping your hair in good shape Hair will continue to expand."

Becoming aware of the requirements of her clients has helped Asha in expanding the contents the coaching session, as and also establishing the structure of her company in general. While working with clients, Asha recognized that one-time coaching could benefit people who are in a good connection to their hair. It was however not efficient for those who had to make a commitment to their hair.

It inspired her to design an extensive coaching program called Longer Lengths(tm) and provides ongoing assistance for a long period of time. She assists clients in developing better behavioral and mental habits for maintaining their hair.

Today, longer Lengths(tm) is the highest rated coach service as well as her primary method for coaching clients one-on-one. To accommodate customers of all levels of hair development Asha provides a 90-minute Growing Your'Fro Long Hair Crash Course. .

Asha is selling her training on demand course as part of the annual program that lets customers get quick results at any time. In addition, she also gives groups of longer Lengths(tm) clients frequently throughout the year.

A carefully planned mix of programmes will be the best option for businesses who offer coaching. Self-service services are more affordable and scalable, giving customers an opportunity to speak about their requirements with you before making a larger purchase. The most costly 1:1 solution is the ideal solution for customers who require the most intimate interactions. This allows you to be connected with a greater number of individuals who belong to the group you want to be in.

In the next installment this series, we'll explore Asha's strategy for overcoming obstacles within her company and building solid firm that's in line with her passion and the requirements of her customers.

Advice from Asha to get rid of the hurdles

Every company has its moments of glory and lows. But Asha is able to face her problems head on. The secret to her success? Get help from professionals in order to fight an imposter's condition. Be yourself, then.

Assistance from a friend can cut down time.

"I am aware that I don't know the entire solution."

"I realize that I don't fully understand the issue... talking to an experts can help me with navigating my confusion, and also help me avoid spending the hours. That's why I give most importance to the wisdom gained by this type of expert."

Are you in need of help for your business , but you don't know exactly what to do?

Finding evidence will help us confront the imposter syndrome head-on.

The first thing to do is to keep an optimistic pace. "I keep a list of every good thing I've achieved," Asha elaborates. "I keep a record of my accomplishments in order to educate my brain to think about positive experiences in my own daily life."

In order to build your personal performance, you'll need to set up one on your personal computer. There, you will be capable of saving 5-star reviews and good feedback from your clients. If you're struggling or having trouble with your emotions look through your file and think about how great you are.

The second step is to become an expert in your field. According to Asha, "Another way to battle the"Imposter Syndrome" is by being totally absorbed by the services you offer. I'm okay with falling obsessed with something so much that I consider it to be bizarre. I have a huge archive of hair-related information. I'm reading constantly about hair, hair science and other topics."

Investigating your area of experience as well as expanding your knowledge of the subject will decrease stress. You can do this by doing some research on your own, experimenting at the comfort of your own home, or spending the time in getting higher-education certificates similar to that of Asha .

As she was talking with her accountability coach regarding her incident, she discovered there were no specifics that prevented the recording in the current time. The video's script was not fully developed, and the purpose was unclear. When she decided on the goals, she watched the movie again for adjustments and improvements along with the feeling of Imposter Syndrome dissipated.

Now, Asha asks herself, "How do I structure this film so that when I'm feeling those emotions it doesn't make me sick? Why am I making this film? What do I hope for viewers to feel after viewing the film? When I know that it's more comfortable to endure my discomfort."

Imposter syndromes are an inevitable part of being a creative , but they don't need to be a problem. In the words of Asha she states "The benefit of dealing with this is that it assists you to grow into someone that is not prone to being stressed out."

Take note of the characteristics which make you different

Learn about the qualities which can make you appear imaginative. The ability or characteristic that you are able to demonstrate helps to stand out from crowds and can help your business connect with more clients.

"Apply your skills to the task and finish it off," Asha says. "And you can continue to expand your skills within different fields. This will result in a distinctive approach to what you're doing. In my case I offer consultations in German as well as Spanish."

Asha is also a researcher with a background, which lends her work a unique scientific twist.

"Don't focus too much on the particulars of what others in the field are doing. Create your own perspective and make use of your own abilities to differentiate your self."

If you're in need of help debating Imposter's Syndrome, and sharing your unique skills and talents, you'll shortly be on the path to developing a business that is a certainty .

"Follow the route you've always desired to take. It's great to be a part of this process which demands acceptance of oneself as well as being able to link to hair science, cosmetics science and responsible to hair health as well as overall health, and to integrate all of it together into one."

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