How Asha Downes came to be a part of an organic venture of hair coaching that is based on research and acceptance of self
Learn how Asha Downes turned her natural hair-related experiences into a scholarly business of coaching built around the concept of radical kindness as well as self-love, the science behind it and.
Since her earliest years, Asha Downes dreamed of having hair of a longer length. She enjoyed playing hairdresser with her friends , and played around with different styles However, she was advised repeatedly that it was impossible to create an Afro-like style with the lengths she desired.
The world was transformed drastically after Asha was in the final stages of her teenage years. When she was browsing YouTube she saw a creator wearing the same haircut as well as naturally long hair. Although everyone said it couldn't be done, the creator's hair was healthy and full of nutrients. Asha was aware that if she was able to do this, she would be able too.
At present, Asha runs Naturally High Hair, a company that helps other women grow their natural hair through personalized guidance and info-packed seminars . Asha has been given an award in 2022, the Fall Creator Fellowship, and we were amazed by her exceptional, comprehensive care for customers. She's also on path to reach the top level of the field of trichology so that she can expand her expertise she's acquired in her field of expertise.
The story tells how Asha made her love for hair into a business of coaching, educational and coaching company that's changing hairstyles of women as well as their lives to improve their quality of life.
The passion of a project can be an authentic business that is based on authenticity
As Asha began researching healthy hair and the best ways to take care of it, she wasn't the only one. A lot of women across the globe were also documenting their experiences with hair care. According to her comments "This was long before YouTube was the internet-based commercial platform we have now, and people were sharing their tips, experiences with recipes as well as victories."
"It was truly an surprise to be able to observe the volume of Black women talking about this issue as a whole, even though we're all located in various regions in the world. It's a normal situation that has now been given an official name: "The naturally-haired movement."
When Asha was able to share her story, she found herself drawn to YouTube due to the fact that it was an area where other creators have been spending time. "I wanted to join others," she explains. "I was not sure the direction I was taking. I was trying to determine if I was part of the scene."
On her YouTube channel, Asha recorded everything she experienced during her search to understand and learn the proper treatment of her locks. This was a passion that became a passion-driven project in addition. Asha wanted to show her real personality. People loved watching when she told her story as she grew older, as time passed, her YouTube channel and her Instagram account are gaining more and more attention.
"While I was documenting my journey in the beginning I wasn't absorbing the amount of subscribers or views," she recalls. "It was a platform for me to share my journey of hair. The people who read it were interested and began following."
The more Asha's reach through social media was increasing Her process of producing became more organised as she pondered possible ways to reach her fans.
In the meantime, Asha was working full-time as a freelancer and living in different cities across Europe. Asha was looking for work that involved hair and for large firms, but all didn't feel the way she desired to be.
Asha began her journey as a filmmaker and wanted to tell the story of her personal experience. Her films featuring her energetic, gentle voice attracted the attention of people and she realized that she could be a significant impact. What she learned about the potential of monetization might help her invest in her followers as well as expand her experience. Her mind was convinced that this idea was growing from a hobby to business possibility if she had the ability to devote her complete attention. After that all seemed to be all in place.
Asha took a trip to the Caribbean during the time the pandemic led to world-wide locking downs. Without a place to go, and with a plenty of time to spare, this was a great time to dive into.
"There wasn't any chance to be a part of the process to perform the things I was passionate about perform. The lockdown was the time to be me and I made the decision to make my own choices."
And Asha went to work.
The potential of a simple launch
Asha was originally planning to sell products for her hair, but she was approached by a friend who had seen her online presence that was an enormous one. He advised her to offer customized consults instead. This suggestion was followed by the difficulties of sourcing products due to the global epidemic that forced Asha to move to digital.
Her first product was a one-on-1 session to build a regimen. It was a question of what the customers ' reactions would be as the product was launched. That is why she created an easy launch plan. The application she created was the Typeform application, and posted her URL via Instagram along with an explanation of her coaching services.
"I shared my actions and encouraged applicants to consider applying," she shares. "I received over 200 application forms. The applicants were applying only for coaching by me and didn't need to make a payment. However, they gave me their email addresses , and discussed the hair issues they were concerned about. They then contacted me and provided a link to book."
It's a great opportunity to test your idea without needing to spend a large amount in advance. Asha developed her product to be inexpensive and assessed the level of demand for the product is from her target market.
Through these programs, they helped her to understand the needs of clients by letting them speak their minds and helped build the mailing lists for her. People who believed they'd be the perfect fit could become her first clients She proved that this idea could be achieved prior to spending hours and millions of dollars in the beginning of an extensive campaign.
Asha began to meet with her clients. She soon realized that the needs of the clients' were more then simply providing products or formulating customized routines for hair care.
"I discovered that this job requires much more than picking the top items and designs. It requires thinking differently."
"There's an under-current linkage between self-acceptance and having your hair being healthy and strong in the beginning. Your hair is alive until it is eliminated. It's dead hair. It's difficult to get it to come to life. Therefore, no matter what it is that you can do for your hair the hair's past will be a factor in its future."
In light of this, Asha shifted to a more holistic style and focuses on accepting hairstyles in addition to self-love .
"One of the fundamental tenets of my course is the idea of absolute gentleness. If you want to be comfortable with your hair it is essential to acknowledge the fact that you are. Take it slowly and accept your hair is in the right style. It was then that I realized the relationship with self-acceptance that is both gentle and profound while also preserving your hair for it to grow."
Being attentive to the feedback from clients has enabled Asha to increase the range of her coaching curriculum and set the direction of her business overall. While working with clients, Asha discovered that one-off coaching is beneficial for proactive clients who already were happy in their haircuts. But, it wasn't effective for those that needed to be accountable for their choices.
This inspired her to create an extensive program of coaching called Longer Lengths(tm) which provides continuous support for a prolonged time and helps clients establish healthy hair mindsets and habits.
Today, more Lengths(tm) is her most renowned offering of coaching and her primary approach to working with individuals using a one-on-one basis. If you have clients at different stages in their hair development, Asha provides the 90-minute Grow Your'Fro Long hair course. .
Asha is offering her online course for crash courses as an on-demand option that allows customers to victory at any time they wish She will offer larger classes of Lengths(tm) customers at least a few every year.
The thoughtful mixture of these courses makes the ideal choice for entrepreneurs that offer the services of coaching. Self-service services are more affordable and expandable. These solutions give customers the opportunity to speak with you prior to making a decision to invest in more. Higher-end 1:1 programs are great for customers who prefer to enjoy a personal contact. With both options, it's possible to connect with a greater numbers of people who are within your target audience.
The next installment will be the same as the following installment We'll look at Asha's method in overcoming obstacles as well as creating a successful business that is in line to the passion she has for her job and the demands of her clients.
Advice from Asha to help you get clear of any obstructions
Each business is prone to facing its own challenges However, Asha is able to overcome these challenges head-on. The secret to her accomplishment? Seek help from professionals and fight against the imposter syndrome , and focus on your uniqueness.
Giving others help can cut down time.
"I am aware that I don't know everything."
"I am aware that I'm not aware of the entirety of what is available... A consultation with an expert can help me sort through the messiness and help me save hours. So, I place my greatest importance to this kind of information."
Do you require help with your business , but you don't know where to start?
Find evidence to address the imposter syndrome head on
Keep an optimistic track. "I keep a list of all the achievements I've made," Asha elaborates. "I am keeping a track of my accomplishmentsso that I can train your brain to concentrate on the positive things in the life I lead."
For keeping your excellent records, you need to create an account on your personal computer. In which you are able to save five-star reviews and notes of appreciation from clients. If you're feeling low or uneasy, log into your account and visualize your awesome self.
The second stage is becoming an authority in your area of specialization. According to Asha, "Another way to battle the imposter syndrome is by becoming completely obsessed with what you're offering. I'm not worried about being obsessive regarding certain subjects until people find it odd. I've got a huge collection of hair-related information. I'm always researching hair, as well as conducting research on hair."
Investigating your area of specialization and learning more about it can help ease anxiety. This can be done this through personal study, or training in the subject, or getting higher education certificates like those of Asha .
In her conversation with her accountability mentor concerning their experience, they found out there was no information available that made it difficult to film at the time The storyline for the film was not fully formulated, and its goal was unclear. After she had defined her goals, and then revisited the footage with tweaks along with modifications and tweaks and modifications, the possibility of being accused of fraud diminished.
And now, Asha asks herself, "How do I organize this project to ensure that, even if I'm experiencing those emotions, I'm still comfortable? Why did I decide to record this film? And what would I like viewers to accomplish after watching it? If I'm able to answer this query, it's much more easy to accept any pain I'm experiencing."
The condition of imposter is normal for creators however it shouldn't be a source of concern. As Asha the author of this article "The great thing about managing this situation is that it gives you the chance to be a person who's not shy to take a step away from anxiety."
Benefit from the attributes which make you different
Take advantage of the traits that will make your business distinguish itself as an innovative. Certain characteristics or skill sets could differentiate you from others and bring you greater potential clients.
"Apply yourself to the field and strive to the top," Asha says. "And keep applying yourself to different fields so that you can have an unique perspective on what you're doing. As an example, I provide tips to students studying German in addition to Spanish."
Asha is also a researcher who has a professional experience. Her writing has a an original science-based flavor.
"Don't concentrate too much on the specifics of what the other players in the space are up to. Discover your own method to be noticed and keep working to strengthen your own capabilities to allow you to be different."
By asking for help in getting over imposter syndrome, as well as sharing your personal skills and traits and talents, you'll be well on your road to developing a business you're satisfied with .
"Follow your heart's desire. I'm extremely happy that I designed this program which requires the acceptance of self-love as well as the capacity to connect with hair science, research into hair, scientific research into cosmetics as well as nutrition and accountability along with hair health and styling, and also to mix everything in."
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