How Amy Lang Made $113,000 Helping parents educate their children about sexual Health
Amy Lang assumed that when she became a parent and had children, she would know what to talk about' with her son.
As a self-employed teacher of parenting and sexuality for the past 17 years she was accustomed to talking about sex every single day. She didn't know how awkward -- and ignorant- she'd feel when she had to speak about sex and her child. "I felt embarrassed having "the talk" with my son, and I'm a sexual educator," she says.
Wanting to know how to be a trusted parent She began to do more study. She relied on her experience in applied behavioral science and dove into learning more about how to speak to children about sexual issues -- a conversation, she feels, that is extremely important yet often underrated. "We all know that kids must have physical, emotional, and social well-being, yet we do not discuss sexual health issues because it's taboo" she claims. "We are lacking details about healthy sexuality and childhood sexual development."
With her investigation, she was able to add more tools to her toolkit and felt inspired to continue helping parents and their children in this area -- this time, by offering online courses. The year 2017 was the time she launched her first course: Birds and Bees Solution Centre for Parents. In the following year, she has launched a second course, Preschoolers: Private Parts and Playmates. "My conviction is that knowing empowers," explains Lang. "The more information you have, the more you'll be in a position to help your kids ."
Today, her online courses account for 50percent of her overall earnings. Since launching her first course in 2017, she's generated $113,000 in revenues. What's the best thing about it? Her sole source of income is her email list and her word-of mouth to promote these courses. "I didn't need to think extremely hard," she laughs.
"I'm making money as I wash the dishes."
While her success increased organically, she was conscious in her actions. Below are some examples:
Skip ahead:
- She is using HTML0.
- She builds an email list
- She makes use of social media as a marketing tool but not to sell
- She develops a membership course
- She creates an additional course
- She develops content through trial and trial and
- She determines her audience's needs and wants.
She uses
Lang had been in her business for over 10 years before she launched her very first online class. While she's passionate about teaching in-person, and still performs live shows, online courses felt to be a natural step for her company.
She not only wanted the ability to reach the parents of children and those who interact with kids She also wanted students to be able to take classes at their own home. discussing sexuality may be uncomfortable for many, and online classes provide students with an intimate environment in which to study.
She decided to host her course over other platforms for e-learning. "It was the friendliest it was easy, appeared to be the most simple and also cost-effective," she shares.
She constructs an email list
At the time Lang started her online classes Lang had built up a massive email list. It currently has more than 17,000 users.
The way she built the majority of her newsletters was quite simple. When teaching live classes She would hand her students a QR code that led participants to her sign-up for newsletter webpage. Or, she'd pass an iPad around the classroom so that students could manually enter their emails. She strategically asked for people's emails in the middle of her sessions, when her students were hooked and eager to learn more.
Now, she continues to gather emails via live events along with her site. On her site's navigation bar there's a link that says 'free tips. When people click on it, they're led to a webpage which allows users to enter the email of their choice to get an offer: Seven tips to have great Birds and Bees Talks. They're sent this value-packed freebie in an email drip that is also a call to action for her school.
Although she has a big mailer list right now but she also reminds online course creators that it didn't happen over night. "I've been in this business for 17 years," she says. "That's 1,000 people a year. I'm not new at this. It can take a long time to develop a winning course even if you do not have a big platform."
She makes use of social media as a marketing tool and not for selling
Despite having a YouTube channel that has close to 850 users, an Instagram page with more than 4,000 followers, a Facebook group with 10,000 members, and a Q&A style podcast, she claims that her emails have the greatest number of conversions. In fact she does not use her social media to sell the courses she offers, but rather her email lists. "It's much more intimate to get an email. This is the way it works," explains Lang. "Social media is just to promote marketing, not sales . my universe ."
Even though Lang does not rely on social media to sell her classes but she has found these platforms useful in marketing. To make it easy to share the same content on all of her social media sites every week, and plans her posts in advance. Every post has a call to action; Lang encourages users to sign up for her newsletterand to schedule an individual call with her in her witty name of"a "Quickie Consult,"to purchase one of her online courses, or invite her to give a live class.
While she does not have any communities that her children can join, she creates a sense of community on her social media -particularly through a program she runs called "Help Another Parent. This series, Lang answers questions asked by parents, and invites the group to provide helpful and kind advice. "I regularly play with my friends, and most of those people are very helpful in their suggestions," she says.
Lang suggests that course designers make sure that their social media posts are tailored to the needs of their target audience. Plus, approaching marketing using the correct mindset is essential.
"Believe that the information you're providing will be helpful."
In addition to social media and her email list, her following has grown organically through word-of-mouth; many people who have come to her sessions in person or taken online classes have spread the word to their fellow teachers and parents.
She develops a membership course
She serves two primary audience: parents of children who are between 5 and 12 years old and professionals who are mostly early elementary school teachers.
Her course designed for parents Birds & Bees Solution Center for Parents, runs through a membership website for $89 USD per year. It was an experiment until she landed at this price; she wanted it to be as affordable as she could. "I would rather there not to be too much thinking about it," she says. "I would like it to be a simple"yes ."
Lang describes this class as an "library" of materials including videos, handouts, audio recordings, special topics webinars, additional resources and weekly sessions known as 'Hump Day Half Hours. The sessions consist of 10 minutes of teaching and then individual coaching. "These sessions are among my top activities because they're live and I'm able to connect with my students,"" adds Lang.
The course was designed by the instructor using a library format, as typically, parents only have one query. Instead of having hours and hours of content that students must wade through in order to have their query answered, the library lets students pick and choose the content they want to learn. "With the library, there's no need to be concerned about content being suitable for children or research-based as it is," adds Lang. "People tell me all the time, 'thank you, this just made the whole process so much easier' .'"
The content is developed and added to the course on a regular basis. "I am able to help thousands of parents and they don't have to attend as such," she says. "It's only one of the benefits of having a site that offers membership ."
She creates an additional course
In addition to working with parents, she also collaborates with experts mostly early childhood educators in order to assist with sexual assault prevention.
Her next course, Preschoolers, Private Parts, & Playmates, targets this audience. She teaches the sexuality of children, including what is normal and not, and ways to identify whether a child requires help.
Plus, this course provides organizations with an accessible method of hiring her. "Some organisations aren't financially able to hire me," she says.
When students complete her courses, she doesn't sell them anything. However, her goal for 2023 is to invest greater effort into selling a 'Quickie Consult' or the book Sex Talks for Tweens What To Say & What To say it.
She creates content using trial and the
It took her a while to master creating content to create her online courseit was a process that required a ton of trial and failure. Actually, when Lang thinks about the process of creating a course online, the most challenging part was working out the best length of the video, how many handouts to include (and whether they would be useful) and which type of content resonated best with the audience she was trying to reach.
In retrospection of Lang's development, she would like that she'd conducted an audit in the initial year, to check what was being watched, and then made tweaks based on feedback. While she's altered her content over time, she feels that feedback will help your development as a writer.
At first, she was creating hour-long videos in her lessons before deciding that they were far too lengthy. She now makes her videos much shorter and more approachable as her viewers are comprised of parents with busy schedules who do not have much extra time on their hands. "I want to simplify and make it easy," she says.
There is no one who helps her to create material. Instead, she is a book reader, stays up with research, and let parents' queries guide her in creating new content. There are also colleagues she interacts with, who assist to develop concepts and offer help.
She is able to determine her target viewers' wants and requirements
In the event of deciding to start an online-based course, she recommends that creators identify the reason they wish to make the course. The reason will allow them to create a targeted goal in which they can start by working in smaller increments.
Lang also stresses the importance of understanding the audience's wants and needs. "What you believe they would like and want is not always what they actually require and want," she explains.
To determine the wants and requirements of the potential client, Lang advises that creators ask their customers to take a survey and then use the responses to help guide the process of creating online courses. "Be patient and remember that it's not all about the course creator. It's about your people," she says.
Sign up to the newsletter for more creator story ideas.