How Adrian Dalsus is changing musicians life with his expertise in marketing

Learn how Adrian Dalsus combines his years of marketing experience with his enthusiasm for music to help artists make a successful career in the music industry.

Ten years into his advertising and marketing career, Adrian Dalsus had a lightbulb moment. Was it possible to bring his experience in marketing with his lifelong passion for music?

At the time, Adrian was running his own marketing agency for small firms. Assisting corporations in implementing sales funnels and generate leads was exciting, but something was missing.

Music had always been a major part of Adrian's life. Before his marketing career and sales, he was involved in a band. The band was near their biggest break by winning a contest and had their song featured on a popular Radio station in Venezuela But they didn't know how to harness that momentum.

"We were unable to take advantage of many opportunities," Adrian remembers. "We were clueless about media relations, writing press release and branding, gaining press coverage, or broadening our musical reach beyond the bubble of friends and family."

Years later, Adrian realized that his marketing experience had given him important knowledge to help musicians promote their work, release music, and grow their fanbase. "How can it be that we musicians do not know that these opportunities are available, and that we could create campaigns, and using our creativity to implement marketing strategies into the field of music ?"

Proper marketing, Adrian theorized, could help musicians take control of their careers and increase their chances rather than waiting in the wings. So Adrian got to work.

Today, Adrian runs his own music marketing firm, Despegue Musical . His book , online courses  and other digital items help musicians to market their music and get noticed within this competitive industry.

In the process, Adrian cultivated a deep understanding of his target audience by conducting market research, following feedback from follower as well as putting his faith in his professional skill set.

This is the way Adrian combined his work experience and his passion for music to build an audience Serve them with kindness, and create products that help them shine.

Increase your reach through sharing your solutions

Adrian was well-aware the pain points around marketing and promotion, and his advertising background provided him with the knowledge to aid. It was just a matter of finding his audience.

"We undervalue the power that social media has," Adrian says. "We think that because there are so many people on social media that nobody would notice us. But at the time I launched my podcast there were people who reached out to me and thank me for it. They said they enjoyed it and encouraged me to keep going."

At the urging of his fans, Adrian expanded his online presence via YouTube  and he offers:

"Research prior to pressing record."

"Research all the titles, thumbnails, and the most popular subjects in your field. It's not a good idea to copy them directly instead, use what's successful as an inspiration to replicate in your own business. If you produce excellent content and provide an answer through your video, viewers will be able to see this."

Today, YouTube is Adrian's most popular channel. "The majority of those who buy my courses connect with me by coming across me via YouTube. It is my opinion that YouTube is the main source for creating content on right now.

Step into your customer's shoes and create products that are relevant to their needs.

To design great products for your target audience, it is essential be aware of what your audience wants. Adrian uses a combination of audience feedback, professional expertise, as well as his experience working in the field of music to help his students learn and offer practical solutions.

Early on, Adrian planned to produce perpetually-recorded courses using pre-recorded materials, which require less administrative work in comparison to live-streamed programs. The audience of Adrian's was inclined to live-based courses that had a an exact start and finish date , and larger time commitment by Adrian and his team, so Adrian came up with a compromise.

His most popular course in music marketing has pre-recorded courses so that students can learn on their own. There are also regular live calls with the group where students can get support and have questions. Participants have exclusive access to Adrian as well as the flexibility of a self-paced course.

Adrian was also able to use feedback from his audience to make mini courses which are easier to manage for musicians working with a full schedule.

"At the beginning, I made long-term courses that take a lot of time to develop and to complete. Then I realized that people, especially musicians, may be seeking short-term successes. Therefore, I'm now looking at specialized mini-courses," he shares.

These mini-courses can be self-paced and don't include a live component they're also less expensive than his premium course. The busy musicians will appreciate the smaller and action-packed workshops .

When deciding what subjects to cover in his courses, Adrian leans into his knowledge of marketing, and then ponders his musical path. "I conduct ongoing studies and I ask my audience what things they want to understand. But I've found that often, people don't know what they need," Adrian observes.

Since Adrian's previous self was his ideal client The best ideas can be found by going back to the past.

"I contemplate the things that Adrian who was a decade ago may have had in mind, and I create courses around that."

As an example, when Adrian and his friends recorded their first song and saved it to a CD and went straight to the biggest Radio station located in Caracas.

"We thought we could hand the CD to the receptionist and they might find us and place us on the radio the following day," he says. "I applaud us for having the confidence to act, but the music industry (and reality) does not work in a way like that."

Reviewing things he would like to could have known about the business of music assists Adrian to provide relevant and useful resources to students.

"I would have loved to be able to have a coach who could advise me on how to make my music more visible during that time. It could have helped me enhance my artistic talent as well as time and effort. It's why I'm so committed to helping independent musicians in the present, to help them maximize their songs and creativity."

What's the result? Students are taking their music careers to the next level.

Use tools that place creators at the top

After a well-rehearsed programme, Adrian needed to find a platform for managing his programs.

Often, simple is best when building your online business. "With  it, you can be sure that your website will appear stunning on mobile or desktop. It won't fail to load. The buttons are all functional."

"I feel like is an ally. I feel like it's an element of my team, and I'm not able to say the same using other software."

"Although it may sound cliche, ask what are the values, mission, and the vision of the business? What are their future plans? Are they actually looking to grow? Perhaps they've created something or a service they're trying to market without any interest in improving it?"

Adrian sells his courses as mini workshops, courses, and product bundles through . He also runs an online community which musicians are able to connect, share their music, and also ask questions.

With the right technology on Adrian's side Adrian can more easily create workshops, courses and other content for students of musicians. By listening to his audience and taking his advice his programs have risen to the top of the charts.

Three key elements to success as a creator: Niche, research, and also consistency

According Adrian Adrian There are three key elements that make an accomplished creator: being passionate about your niche, doing your research, and creating with the discipline and consistent.

Choose a subject you'll be passionate about long term

It can be appealing to stay with the current fashions, Adrian encourages creators to explore niches that excite and inspire them. The process involves self-reflection.

"First to discover who you are. What do you love to do? What drives you to rise each day?" Adrian asks. "For me I think it was music. The majority of the time you've had it present in your life for a long time."

Make a list of your hobbies, interests, and passion projects. Your niche should be one you're comfortable talking about every single day for years to come.

Explore existing resources to do market research

There's no need to reinvent the wheel; you'll gain valuable insights from examining what has worked for other creators in your industry.

Consistency and discipline

Then, Adrian recommends working towards your objectives every day even when you're only performing something that isn't very important. It adds up over time.

You might not get outcomes overnight, however, three years from now, you'll be miles ahead of where you started .

Adrian's hitting all the correct notes

With his market-savvy skills, his lifelong love of music, and a keen understanding of market research, Adrian teaches artists how to succeed in a demanding business. The students he teaches in Despegue Musical are thriving, and so is the man he.

As Adrian puts it, "If you do what you enjoy, then you're done working."

Do you have an idea for your own online business? Create your free account and share your enthusiasm right now.