Global Expansion is within Your Grasp

Exporting your goods across the world

If you solely focus only on the U.S., you can only touch about 12 percent of the online-only populace. If you're a part of the over 300,000 U.S.-based firms that export their goods, you'll belong to a group of companies that typically earn 17% more profit than those who compete.

In other words, if growing your store is a major goal for you, then it's an ideal time to consider expanding internationally.

Traditionally, international commerce has been too large of an venture, except for large organizations. In the present, infrastructure is available to small businesses which are linked to well-known platforms like Amazon, making it possible for them to sell cross-border.

Shipping, check! Payments, check!

One major hurdle remains: effectively marketing across multiple countries.

Advertising with Google Listings and Ads

Over the years, retailers have taken advantage of Google's marketing tools to get in front prospective and current customers.

Shopping advertisements, which you are able to control through Google's Merchant Center, show your items to those who are actively searching to purchase on Google platforms.

Despite the user-friendly interface offered by this Google Listings and Ads extension, marketing to multiple countries meant you had to design a separate campaign for each country you wanted to reach.

As an example, retailers had the task of creating a single campaign that would get people to Spain, a second campaign that reaches people who live in France, and so on.

We heard you yearned for a simpler solution, and we listened your request!

Introducing: Multi-Country Advertising

One of the first platforms to integrate the new Multi-Country Adoption update. It is now possible to add as many countries as you want to a single campaign. In creating your campaign within Google's Google Listings & Ads extension dashboard, just select the areas you'd like to focus on and then remove ones you're not interested in.

It's automated. It's simple. It reduces the distance between you and shoppers around the world. The end result: you'll be able to sell and grow more quickly.

There is even the cost-free Google Market Finder tool to identify potential market opportunities around the world.

Simple your campaign, increase your audience

Multi-Country Advertising streamlines targeting shoppers all over the world, including:

• Expanding Increase the reach of your feed by including many countries covered within a single feed.
• Budgeting Control everything using one campaign budget.
• Showcasing New markets to be discovered across Google Search, Maps, Shopping, YouTube, Gmail, The Display Network, and the Discover feed.
• Tracking Be sure to keep an eye on your metrics and run your campaigns direct from the dashboard.
• Optimizing: Enhance your performance across all regions.

The big picture is now complete and it's time to look at the bigger overall

Whatever way you want to slice it, you're on the correct platform, using the right tools, at the right time. You're now ready to follow your desires!