Get More from Your Email Marketing with MailPoet

The benefits of email marketing

A based on HubSpot most people use their email every throughout the day. Email marketing is an established, reliable strategy that keeps shoppers engaged with the business. Marketing strategies for email are an excellent strategy to increase brand awareness as well as increase new sales. create repeat customers, build loyalty among customers, and maintain the trust of your clients and trust for your business.

This is also a fantastic option to measure the desire of your customers to be engaged over the course of. It is:

• Measurable: It is possible to track metrics on your store's dashboard with the help of MailPoet.
• TestableDivide audiences into two segments and then alter one part of your message to determine what messaging is the most effective.
• Cheap: Some providers, such as MailPoet will help you get started for free.
• Targetable: You can segment viewers based upon any element that is available to you.
• Nearly universal email is easily accessible and readily accessible. Many people keep their email (and their mobile phone) accessible at all times.
• Temporary: E-mails may be either received or sent at any point of the day with only a short time notice.

What is the best way to create an email marketing campaign

1. Determine your goal

To ensure that your plan is effective your marketing approach to email The goals of your marketing plan for email must be specific, concise and achievable. In other words, you must know exactly what you want to achieve, who the strategy is aimed at, and the way you'll evaluate the effectiveness and performance.

2. Add subscribers to your list

Invite customers to sign-up for your emails for marketing by offering a once-off discount, or letting them know the benefits they'll get as a incentive to sign up for your newsletters, like discounts or sales. Regular customers may be motivated with loyalty schemes and other relevant messages. If you're offering rewards to new subscribers be sure that the offer benefits the user and attractive, as well as engaging and you're in a position to keep your promises.

3. Choose an email provider that is suitable for your requirements

Many emails service suppliers (ESPs) have email builders that allow you to create stunning emails without having to hire developers. MailPoet helps simplify the process by offering WordPress templates for emails which provide a great start point to customize for your shop. MailPoet's email editor makes use of a graphic interface that allows you to select and apply your store's font, branding, colors as well as images, to make an individual or templated mail layout.

4. Segment your audience

5. Make a decision on the marketing strategy for emails

What is an email marketing campaign? A campaign is a set of emails that are centered around a specific subject or given to a single moment. As an example, you could send a series of welcome messages once a new customer becomes an email subscriber. A marketing email campaign could be a short sequence of emails that promote a sale or shop update. They typically come with an end and start date or unless they're evergreen when the deadline remains the same but the content of emails change as time passes.

6. Automate your emails

Automating your workflow can help you save a lot of time when using email for communicating with your clients. In addition, it can provide a personal element to your interaction. For instance it is possible to automate email messages for birthdays of customers or abandoned carts, stock notifications for products, or an entire campaign. Automated email marketing also ensures your clients receive communications their messages frequently and don't go far too long without contact.

7. Examine your progress and adjust your strategy

One of the best features of mail marketing is the details that are available. In this instance, MailPoet's integration with your store combines information from your online store with details from your emails to give you an extensive overview of the content that your customers react to. You can measure the impact of your emails campaigns by looking at opening rates, click-through rate and sales attributables.

What exactly is MailPoet?

MailPoet can be described as an email platform utilized by more than 600,000 websites. With MailPoet it is possible to create and distribute email to customers right through an online store's WordPress dashboard using a drag-and-drop visual editor. MailPoet is integrated with Woo to make use of the information from your store to automate emails that will assist in boosting the success of your company.

By using MailPoet, you can:

• Manage and create email lists.
• Make order- and behavior-based segments and send them out to the correct people.
• Run email marketing campaigns.
• Customize your store's transaction emails.
• Automate your emails to drive more sales.

MailPoet offers other functions like built-in analytics that provide relevant information such as the number of emails opened, rates or clicks and related sales. You can keep improving the effectiveness of your email marketing by sending each mail you write.

Get started with your email marketing campaigns with MailPoet

Once you install and activate MailPoet for your website, it will walk you through the process and provide you with marketing tips to grow your company. For a more in-depth look, MailPoet's documentation can provide all the needed details.

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