Five Ways Course Creators can Profit from Black Friday Sales -

Every person with an inbox for emails is aware that large companies use Black Friday to bring in new customers, market their products, and connect with an existing customer base.

However, the fact that you're not a big web-based business doesn't mean you can't get a piece of the Black Friday pie, too.

Below are five strategies to take advantage of Black Friday and Cyber Monday to promote your online business course.

Make an offer that is irresistible

When people imagine creating an irresistible offer immediately think of massively reducing the price of their service or product. Actually, an irresistible offer is simply an effective design of your goods and/or services where the value exceeds the costs.

Here are some ways to create an actionable offer:

• Bundling. Consider putting valuable lessons at a competitive price for customers that still means high sales for you.
• Value-added. You could add in personal one-on-one coaching or a complimentary session, office hours, or earlier access for a high-value offer that's far more than a price reduction.
• Risk Reversal. This means that your program will deliver the results promised without taking on any risk for the client. This is mostly seen as a "money return promise" policy or your first lesson for free. This could reduce the reluctance to purchasing.
• Segmentation. Create different offers based on purchases. For example, existing customers do not require a lot for your first courses however, they may be inclined to take advantage of continuing education options which you can offer.
• Time limit. An offer with a timer compels people to act fast. Make your coupon window narrow with "early bird" or "last chance" incentives that create a sense of urgency.

Get started on building excitement right now

As you get closer the Black Friday sale, your messages should get your audience excited and looking forward to your offer. It is important to let them know that you're coming out with a Black Friday promotion.

An excellent way to create buzz is with an "Pre Launch" page. It can begin as an "Coming Soon" page that can be transformed into the "Special Special Offer" page as soon as your campaign is live.

In the process of deciding what you want to add to a prelaunch/landing page, consider the following:

• An appealing headline with clear copy Be sure that you're explicit in your description of the program and clearly defining your worth proposition. It should be enticing and memorable yet concise and easy in order to get people to sign up.
• visual elements. Include pictures as a sneak peek of the content you are creating as well, and, if there is one of the time, add a video.
• Clear call to action:a CTA (call to action) refers to the click button where visitors can purchase your deals. It is important that all your CTAs are easily visible and are accessible from any point on your landing pages to facilitate prospective customers to find you.
• Social proof elements: if you have obtained reviews from previous students, you can add them to your landing page in order to increase your proposition's value.
• A form to collect email addresses: if your deal isn't yet live include a section for prospective customers to enter their emails and get notified about your Black Friday offer. After Black Friday, the form could also be a sign-up for newsletters.
• Return Policy Texts such as "Money Back Refund Guaranteed" or "Risk-Free" will notify your clients about your refund policy, and also reassure even the most cautious customers.
• Contact Details:Provide a way for potential learners to get in touch with you , so that you can give the impression of safety and improve your image as the instructor.

Create an Email Sales Series

You can't just mail one email to Black Friday and one email for Cyber Monday, anymore. Getting the highest sales out of your emails is a carefully thought-out strategy and plan. It is essential to create anticipation through the pre-Black Friday and Cyber Monday emails.

These are the top five emails we believe it is best to send them for Black Friday/Cyber Sunday weekend

• E-mail 1(2 weeks prior to Black Friday): Announce that something big is coming
• email 2(a few days later) The email will reveal the forthcoming sale
• E-mail 3(a week before Black Friday): Launch the offer with a clear and clickable coupon code
• 4. Email (on Black Friday) Send a reminder
• Email 5 (A few days after): Offer ending - last chance

Make your emails short and concise by using clearly visible CTAs. Consider adding a countdown to your emails as well. Make your email stick out by using value-driven subjects rather than "Black Friday Sales" or "Our Largest Sale."

Configure Abandoned Cart Recovery

Cart abandonment occurs when customers add items to their cart but don't complete the purchase. Recalling carts that have been abandoned allows you to make up for lost profits via reminder messages or following-up emails.

Customers abandon carts due to various reasons.

• Other fees are not listed on your course landing page
• The checkout process is complicated and requires too many steps
• Security issues (is this website safe?)
• Unsimple fulfillment guidelines (How soon can purchasers access this course?)
• Website glitches or technical issues

Try to avoid cart abandonment altogether Think about automating coupon applications, adding live chat on your site as well as offering a variety of payment choices. If you create these trust elements at check-out, shoppers will make purchases more often.

Extend Your Offer to Giving Tuesday

Giving Tuesday is a global movement encouraging people to spread charity through giving. Giving Tuesday occurs each during the week following Thanksgiving, and Cyber Monday. It is possible to integrate Giving Tuesday into your Black Friday or Cyber Monday strategy by extending the original promotion until end of day Tuesday, with a portion of your Tueaday profits going towards charity.

Craft a custom email that you will send out on Giving Tuesday. This email should highlight some of the following points: A brief explanation of Giving Tuesday, your fundraising goal, the organization you plan to support, as well as how much of your sales will be going toward donations. Include other ways that your customers can contribute to the cause even if they're not able to shop on your site.

Send a special thank you email to anyone who buys your program today. You can even include a small gift to really express your gratitude.

Build a Black Friday Sale with

If you're really eager to begin selling your classes, there's no better time to get started than Black Friday. Begin with confidence and attract the students you want to attract with a unique deal.

     Want to try it out to see if it works? Take the demonstration to a test drive prior to committing.