Five examples of sales funnels to entice you

Dec 2, 2022

Are you struggling to receive emails from prospects so you are able to send them more promotional material? Are you seeing potential clients drop out of their carts but don't have the expertise to keep in touch? Are you finding your mailer challenging to manage but you never get returns from your customers?

You're not alone as these are typical issues for musicians that do not have prior experience with sales. The challenges can result in massive losses in sales. What are the keys to help turn your company around? Proper sales funnels.

A sales funnel is the representation of every stage the potential customer takes during their journey as a customer starting from the moment they come across your business until they purchase your product or engage in other actions that they wish to take. Sales funnels that are effective can help your increase the number of leads that convert into customers.

Colin Longworth is the Founder of WooNinja.io and a specialist in creating custom solutions and sales funnels. He has been developing for more than 5 years and a Expert from the year 2019. In this blog post, he discusses five high-converting sales funnels that can be used to expand the reach of companies.

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What is the exact purpose of sales funnels?

The funnel describes the route which you would like your customers to follow, to reach a particular goal or outcome.

It could result in a sale, a download, a subscription or even lessening friction. The goal is to get your client from one end to B as quickly and as with minimal hassle as you can. At the end of the day, funnels will help increase the profits you earn to allow you to expand your business more quickly.

Dispelling the myths surrounding sales funnels

The word "sales funnel" induces fear and panic for many creatives, however this doesn't need to be the case. Here are 5 common myths that Colin believes needs to be eliminated before going into the specifics of funnels.

HTML2Myth 1: Funnels cost money to design, operate, and maintain.

But that's not always the way to go. Funnels can be setup at no cost or under $50. Once they're in place and maintained, they'll require only a few minutes as they function completely automatically!

HTML1  Myth 2: Funnels require complicated subscription software to function correctly.

The cost of expensive or complicated software does not have to be used. You can create great funnels with very easy-to-use software available to you for free or for a minimal cost of subscription.

Myth 3. If I don't use custom landing pages or games, my funnels won't work.

There's no requirement to build highly sophisticated landing pages for your funnels' effectiveness. The majority of Colin's best email conversions have just a brief paragraph. Many of his most effective landing pages have only one button, and a few basic paragraphs. If your content and timing of your communication is appropriate the landing page will be successful!

Myth #4. It is necessary to employ an individual to build my channels.

If you can use Facebook or other software it is possible to build your individual funnels. Colin will explain precisely how to do this on this blog.

HTML0 Myth 5: Funnels require numerous steps, as well as complicated processes for users to achieve success.

It's not true. A complex flow leads to complex problems that tend to be difficult to fix. Shorter flow work perfectly for most requirements of businesses.

Once we've got all the myths and out of our way, let's get started on creating funnels.

Colin will share five sales funnels which are applicable and necessary for all businesses, and yet remain automatized. Colin will show how you can integrate them to your site.

The three platforms Colin utilizes in the example are MailChimp, Typeform, and Zapier. These platforms are accessible via the App Store.

5 sales funnel examples

The first step in sending information to prospects is to gather the details of their contact information. Once they've visited your website and shown some enthusiasm for your product and it is your responsibility to win them over as an actual customer!

If you've visited an online site and noticed the page that says "Welcome! Subscribe and get 15% off your initial purchase." This is a great illustration of a Footer opt-in. It allows potential users sign-up to your email list quickly and also collect their contact information to be able to contact them in the future.

The implementation is straightforward it takes anywhere between 15 to 30 minutes. It is estimated that about 1-2% of site traffic is likely to opt-in to this. If you can get their email it's likely that you'll be able to nurture them up to the point where they purchase your items.

Take a look at this video and observe Colin follow the funnel step-by-step:  

   2. Contact us to follow up

Each website should have a Contact Us page to make customers feel comfortable to connect with the business. Customers of your site can ask you questions or get assistance for their questions regarding the courses you offer or about pricing. If they're unable to reach you, and they are not able to get their questions answered, the it's likely that they'll leave and look for alternative options. Do not lose income!

The Contact Us follow-up funnel will allow you to automatically reach students who have been in touch. The process will take 15-20 minutes. And according Colin's personal experience, 25% of those who use these funnels have gone on to the next step, such as purchasing his products!

The way this funnel functions is when the user goes to your site, and fills out the Contact Us contact form. Zapier will recognize this action and add them to MailChimp. Within MailChimp you can configure an automated system that sends them a follow-up message regarding their concerns.

Another benefit of this funnel is that it reduces the amount of support hours and manual laborious job of having to follow up with every student. The most powerful part of this funnel is the FAQ follow-up. Colin suggests that you start with an FAQ page at the beginning of making your website. Imagine you are a beginner user. What do you wish to know? What questions do you think you would have?

Watch Colin apply this funnel in this video clip:

   3. Lead Onboarding/Abandonment

It's not uncommon for clients to sign up but not complete their purchase. This could be due to a delay, or a need to complete a task which has led the customer to your website or worries over the commitment. What are you able to do to make sure they return and buy your program?

It is best to create an onboarding procedure to allow for cancellation or to encourage. Customers who have signed up, but did not purchase the course will be urged to return and finish the check-out process.

As with the first funnel model, an email is immediately sent out to customers who didn't complete their purchase. Colin suggests sending a simple reminder about the items that were left in the cart, or providing a slight discount to instantly increase revenue. The funnel described above is perhaps the most effective funnel of the five that are discussed in this article.

The process of implementation can take approximately 1 to 2 hours and When Colin used it for his business, it achieved an engagement rate of 50 percent in addition to 13% of those who engage move forward with the purchase.

See the way Colin utilizes this funnel in the video below:

   4. Students on the way to school

The sales funnel doesn't end once your clients purchase the items you offer, it is important to keep nurturing and build solid relationships to them so that they can make that they purchase from you again. A way to accomplish this is to provide easy onboarding.

The students might not be familiar with the platform or even new to your classes they may require some help throughout the procedure. When the process of onboarding new students is easy it is more likely to come back for more courses and also tell people about your courses. If they have an unpleasant beginning, the students may quit the class, and become hesitant to purchase more.

The Student Onboarding funnel is designed to make the onboarding process which is straightforward and aids your customers get their feet up and running faster. Some common methods to assist your students is sending a welcoming email and a sequence of emails with important details like how to log on to your website and navigate the dashboard. You can also ask questions in a discussion.

The procedure of construction follows the same process as previous funnels and will take around 1 to 2 hours for construction. Colin experienced an increase of up to 30% in the retention rate of students working for his business.

Colin often teaches students through groups and drip programs. One of the best ways to make sure your students are armed with the tools they need to be successful is by sending them weekly emails. Inform them of what they can be expecting next week, and how they can best prepare. This is, naturally, capable of being automated  and is the primary motive for this funnel.

Another advantage from this method is that it could decrease the number of refunds. The majority of refunds come from customers who have logged in but do not know where to begin and are overloaded. Help them onboard those customers and decrease your reimbursements.

HTML0This video Colin will show you how you can build your own Student Onboarding Funnel:

   5. Request for automated review

The success of businesses online is based on the comments they receive. The more favorable and highly-rated course offers, the more chance that prospective customers will believe it is trustworthy. Thus, you must make it a point to encourage learners to complete the course with an assessment and possibly offer them rewards for it.

The way this funnel operates is, when someone finishes the training course, then an email with the form for a review will be automatically sent. After the course is completed, it is possible to follow-up by offering a small reward for their action, like the chance to earn a credit to purchase their next item. In addition, depending upon the score provided by the clients, you may be able to label them in a position of promoting your business.

The reason for the tag is to be added in the email system you use. This specific group of clients is very engaged and is one of the best group to target, get feedback from, as well as test programs.

The process takes between 15 and 30 minutes. Ten percent of clients are likely to leave a comment according to Colin's own knowledge. The funnel also offers an untapped opportunity to promote. If someone is a graduate of a corporate finance course or course, they may be keen to enroll in your accounting class. Another example is when you've finished your intro course, they might be interested in enrolling in the intermediate class next. It is important to offer an identical class to that students wrote their reviews about.

Get step-by step instructions for building this funnel in this instructional video:

   Utilize TCommerce to make the process of selling and managing payment  

Colin's 5 sales funnels can aid in achieving higher conversion. To ensure you're in the right place to succeed and handle your growth more efficiently TCommerce will be able to meet your payments needs.

Here are the essential functions of TCommerce:

  • Access reliable, completely connected selling tools specially designed to help course designers like you.
  • Manage and accept payment transactions in one place with our payment processor integrated. Payments.
  • simplify bookkeeping through an easy means to view your payments or Orders and Transactions Reports.

Are you looking for additional assistance to set up to go? Check out the Help Centre article.

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