The Thousand Solutions Blog

Every business should have an all-new video (plus six examples selected by employees)

Dec 10, 2023

The best branded videos to make use of in your plan to promote your business

1. Explainer videos

After watching your explaining video viewers ought to be able to locate the information they were searching for. Explainer videos can be informative and can be found in different forms to help customers with their questions. They guide users through steps of using the product, or describe a notion of thinking leadership in a talk-head style.

Tip

Videos with explanations are excellent for support documentation and answer frequently asked questions throughout the buying procedure.

One of the most important characteristics an excellent explainer video is that it isn't sales-driven. It isn't necessary to try and get someone to purchase a product. Instead, look for a cause and develop a solution. You can also answer a question that is frequently asked as in this easy yet powerful video


  Explainer videos tend to be detailed. They are created specifically for clients who are early in the sales funnel. It is also possible to design them specifically for customers in the beginning stage of study.
 
  To figure out what type of explanation is required for your marketing videos, inquire the sales team members of your company about the questions they are asked every day. Get to know your customers and their issues and.

If you're about to introduce a new product and need to create a video explaining the product discuss with your marketing staff to choose the essential aspects you want to emphasize as well as the most efficient way to convey this.
 
  Animation and illustration are an excellent way of promoting product improvements as well as concepts which benefit from visualisation.

To create a captivating explanation video, take a look at the following suggestions for keeping on your radar:

  • Be sure to know the plan and organize it in line with your intended audience.
  • Be easy to understand. Avoid wasting time with irrelevant detail or images that divert focus from the main message.
  • Keep a professional and friendly tone.
  • Include captions to aid accessibility and preference of the user.

Staff Pick example

Enjoy this informative, docu-style video of 2020's Norco Optic. Bryan Atkinson flies down the roads in Interior British Columbia while narrating the ways he tackles difficult terrain using the bike's capabilities. All the bike does is as well as the rider along with the environment.

What exactly is it?This video perfectly captures the experience of using the product at an expert level. The target audience is Adventurers or outdoor enthusiasts and bike riders. The movie is short yet visually impressive.

2. Videos for promotion

The promotional film, often called a promotional film, is a way to increase the brand's awareness. The goal is to create excitement or teasing an event with an easy video.
 
  Promo videos are a short glimpse of the future intended to draw attention and increase visitors to social media platforms or to other. Promo videos that are effective are brief captivating, entertaining and quick to create an image (hopefully one that's consistent with the brand's ).


  Promo videos can also be an excellent way to make connections with the most prominent creators that your audience has heard of or is a enthusiast of. If you reach out to the creators you can increase your reach.

Staff Pick example

What is what makes it so effective? It's Raheem Sterling. Contrary to suggestions above, this promo can be quite longhowever, its length provides way to comedy in the scene that's taking place. Do you believe that laughter is the most effective way to sell a cellphone? It's our opinion.

3. Brand story and BTS videos

A brand story video is really a "get-to-know-me" video, or an ancestral story about your business.
 
  If you have the right budget and the proper team If you have the right team and budget, the Brand Story video can serve as an essential marketing tool for the coming years.
 
  Brand videos require stories to be planned and executed properly, so prior to starting production, be sure to be prepared with an outline, sketch of the story, as well as a script prepared to go.
 
  Through presenting the assistance of an behind-the scenes video viewers get an inside look at your company. They look at your team and how you work to get tasks accomplished or demonstrate the methods which use. They may also provide an announcement or an event from an entirely new angle.

4. Webinars

What should you be aware of while making a webcast that is successful?

Focus on the content you are providing, and design your best possible experience as well as figure out how to get your readers involved.

5. Case study videos

6. Narrative brand content

Narrative video is a description of an account with the aim to entertain. That's it.
 
  While all of your company's videos are supposed to be fun, they do not necessarily have to be solely for purpose.
 
  The narrative video for brands offers a story. In contrast to a narrative film for a company, a narrative video requires the mention of your source. More of a typical ad style, commercial videos feature a motivation behind their products that are greater than the business.
 
  The majority of brand stories tend to concentrate on broad topics such as family bonding as well as compassion, love and devotion. They follow an outline. The story is told through the introduction, the final finale, and finally ending. A character is introduced, that changes.
 
  The use of narratives from brands could be utilized to introduce or expand upon the slogans from Nike's "Just Do It" or "Dream Crazy" campaigns.

Staff Pick examples


  Rimowa utilizes the same strategy to pull at your heartstrings with its unforgettable advertising campaign to promote travel. The film is about luggage travel, travelling, and phone calls that go unanswered.

Why it works: Both narrative examples follow a similar formula: problem-agitate-solution. The reader is introduced to the story as someone who is the subject of the system, recounting their triumphs and experiences as well as the tragedies they have experienced. The narratives feel personal and entice us to a narrative without having the background information of the subject or organization.

7. Branding strategies that are innovative and innovative

A broad category which covers commercial content that isn't suited with other channels. The purpose of creative brand videos is to take the approach of the unstructured videos used for marketing. There's not a specific procedure used to make this kind of video. The key is being committed to an idea which you're committed to, and which is in line to the brand you have established.
 
  If you are a business owner who wants to be proactive and create something fresh examine the agency, directors or teams who have produced one of your most iconic creative videos. Contact them to learn about how they collaborated together with their customers. How did they meet the timeline and budget? What creative viewpoint do you expect to make? Choose the amount of video-based campaign. Does it have to be linked to an or event? Rebranding? Do you know of any specific products?
 
   Staff Pick examples


  It's difficult to identify what type of film "Obscura" might be, as it's a possible art film disguised as a commercial. It's a great illustration of how businesses can rely on an artist with the image associated with their brand with passion and creativity.


  Reading from Mary Oliver's poem "Wild Geese" with beautifully recorded mornings across the North Coast. Capturing the beauty of nature the Patagonia Australia video captures everything just as it is supposed to.

What it does: Surprising your audience is a good way to stand out. It means you'll stand out from the other sites.

Any business, regardless of size can make impressions with its content library of powerful and entertaining video clips that promote your branding. The challenge is translating your unique vision and mission into all types of videos and keep the user in the forefront of your efforts.

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