The Thousand Solutions Blog

Every business should have a brand-new video (plus 6 staff-picked examples)

Dec 6, 2023

Videos that are top-quality for your marketing strategy

1. Explainer videos

At the end of your explaining video, your audience should know the answer they've been searching for.
Explainer videos are educational and are available in any format to answer customer questions. They show the process of using the product, or describe a thought-leadership concept in a talking-head format.

Tip

Explainer videos are great for help documentation for customers, providing answers to questions in any phase of the buyer's journey.

One important quality that a great explainer video has is that it doesn't rely on sales. Don't try to convince anyone to buy any item. Instead, define a challenge and then solve it. Or, address a frequently asked question like in this short but powerful video:


Explainer videos typically are very high-level. They are designed for the customer earlier in the funnel. They could also be made for customers at the research phase.

To determine what type of explainer is needed to promote your videos Ask your sales staff what questions they answer on a daily basis. Learn about your clients and the things they're hearing.

If you're launching a new product and need to create an product explainer video meet with the team responsible for marketing your product to identify the top aspects to emphasize and the most impactful approach to achieve this.

Animation and illustrations can be a great way to communicate product updates or complex concepts that can benefit through visualisation.

To deliver a powerful explainer videos, you should keep these guidelines to remember:

  • Know your strategy and plan your approach around your audience.
  • Make it clear. Avoid wasting time with irrelevant info or pictures that detract from the main message.
  • Keep a professional, helpful tone.
  • Include captions for accessibility and preference of the user.

Staff Pick example

It's a ride in this explainer docu-style video about the 2020 Norco Optic. Bryan Atkinson flies down the roads of the the interior of British Columbia while narrating how he tackles terrain using the features of his bike. There's only the bike as well as the rider as well as the surrounding.

What it does:This video perfectly captures what it's like to use this product on a professional stage. The video is geared towards who are outdoor enthusiasts or adventurers, as well as bicycle riders. It's also short and visually breathtaking.

2. Videos for promotion

A promotional video (also known as promo video), is all focused on creating brand recognition. It's about creating hype or teasing an event with a quick video.

Promo videos offer a quick glimpse of the future that are designed to attract attention and draw attention to your site through various channels, such as social media. The best promo videos are short, exciting, and quickly establishes a image (hopefully aligned with your band).


Promo videos are also an ideal opportunity to reach out to the most influential artists your target audience is familiar with or is a big enthusiast of. When you connect with creators, you will also increase the number of people who view your content.

Staff Pick example

What makes it work: Well, Raheem Sterling. The reason it works is that, contrary to what we've suggested above, this promo is a bit long -- but its length gives an air of humor to the scenario that is unfolding. Is laughter the best way to promote a mobile telephone? It seems like it.

3. The brand story as well as BTS videos

Brand story videos are essentially a brand story video is basically a "get-to-know-me" video or an ancestor story of your company.

With the right budget and the right people with the right team, a video about your brand will serve as a key marketing resource over the course of years.

The importance of brand story videos is to master, so before diving into production, be sure to have a plan, a narrative board, and script that is ready for.

Through an behind-the scenes video viewers are given a look into your brand. They explore your workforce as well as your process for getting things done, or showcase where it gets done. They also can give your promotion or event the benefit of a fresh perspective.

4. Webinars

How can you create a great webcast?

Make sure you are focused on your content, build the best experience possible, and discover ways to connect with your audience.

5. Case study videos

6. Branded content with a narrative

Narrative videos tell a story with the purpose of entertaining. That's it.

While all of your company's videos are supposed to be fun, they don't need to be the sole purpose.

Narrative brand content tells the story. Unlike a brand story video however, it does not have to include your origins. A more typical advertisement format, these commercials have a reason behind their product that is greater than their company.

The majority of brand narratives focus on larger themes like the family unit, love, compassion and devotion. They are based on a narrative outline. We witness an exposition, climax, and resolution. Then we are left with a character who changes.

Narrative brand content is sometimes employed to promote or build on a theme like Nike's "Just Do It" or "Dream Crazy" campaigns.

Staff Pick examples


Rimowa uses a similar tactic to tug at the heart strings with its meaningful travel campaign. The movie is about luggage travelling, travel, and missing phone calls.

Why it works: Both narrative examples follow a similar formula: problem-agitate-solution. We learn about the experience of one person, revealing the struggles as well as the triumphs and tribulations of their life. They are intimate and lead us in without the need to be familiar with the item or the company.

7. Branding campaigns that are creative and innovative

A catch-all category for those brand videos that aren't suited elsewhere. A creative brand video is only the opposite of that. It takes an approach that differs from a formulaic branding video. In reality, there is no formula to this. It's just a matter of being all-in on a creative idea which you're enthused about and aligns with your brand identity.

For businesses looking to take an innovative approach, take a check out the agencies, filmmakers or teams behind some of your most memorable creative videos. Reach out to them and ask the ways they worked with their customers. What was the timeframe and budget? How much input from a creative perspective do you wish to get? Decide the size of this video marketing campaign. Could it be connected to an event? A rebrand? Is there a particular item?

 Staff Pick examples


It's difficult to pinpoint the kind of video "Obscura" is, maybe because it's an art movie disguised as an advertisement. This is an excellent instance of a business relying on a creator to treat their brand with respect and artistic creativity.


The reading of Mary Oliver's poem "Wild Geese" over beautifully captured mornings of the North Coast. In showcasing the beauty of the natural world and the beauty of nature, this Patagonia Australia video has everything the way it should be.

Why it works: Surprising your audience is a good thing. It will make you stand out from other content.

All businesses of all sizes can make an impact with a collection of visually appealing branding videos. It's your responsibility to incorporate your personal vision and mission into every type of video, keeping your audience at the forefront of it.