Embed videos onto Your Website (from Wordpress to Wix) |
We're likely to be familiar with the potential of video for marketing -- especially when it comes to ecommerce sites. What you might not know about is how to incorporate video into your site in a way that can extend the duration of your website, boosting conversions in the process.
If that's true for you, then you've come to the right place. This guide has all the details you'll require to learn how to embed video on your website. Let's dig in.
Why do you embed videos?
Google Analytics data shows that users who convert have over 10 times the normal session duration. The longer visitors are visiting your site and the more chance that you will make a sale.
That means you should try to keep visitors engaged on your website (and interested) to the maximum extent possible. The addition of video on your website can help improve your average session duration -- as well as boost your conversion rate as well. As an example, marketer Blake Aylott observed a 100 percentage increase in page time following the addition of a single video on the homepage of a customer's.
Additionally, viewers who watch video content on products are between 64 to 85 percent more likely purchase. Embedding video to your site should be a no brainer to increase conversions.
Embedding videos vs hyperlinking or uploading videos
From a perspective of powerful video could be for your analytics and website, it's time to incorporate an video on your site. Three options are available:
- Directly upload the video to your site
- Link out to the video
- embed the video
How do you choose which option to use? Directly uploading the video can make your site slower. We all know how site speed can spike your bounce rate You don't want to do this.
In the event that you add videos to your website viewers must leave your site to watch the video in a separate tab. The process diverts visitors from your site and defeats the purpose of using video to increase site duration.
The way to embed a video can be the most beneficial combination of both. It's the Hannah Montana theme song* When you embed video, it appears on your website like it was uploaded, but there's no need to worry about the speed of your website because it's located elsewhere (like on , for instance). It's the perfect option to bring users to your site and then keep them on your site for the long haul.
It's not just about the benefits, however. Here are a few additional reasons why you should embed videos on your site:
- SEO. Embedding video gives you an opportunity to improve your video title, description as well as transcription.
- Bandwidth and storage limits. Because your video is hosted somewhere else there is no need to worry about it eating up the bandwidth or storage.
- Video quality. If you host your video on platforms like , each video is designed to give optimal viewing based on the user's internet connection.
How do I embed videos?
Understanding about how you can embed video is super easy. What you must perform is adhere to the instructions below and voila, you're on your way to embedding your first video. As a shortcut take a look at the video tutorial below to help you understand the process.
Step-by-step: How do you embed your YouTube video?
- Click embed or share
Hit embed on your video settings or hit the Share button (the tiny paper airplane) on the video player itself.
- Cut and paste the embed code onto your site
Next, hit the embed code icon and paste the generated code on your web page.
- Socially, embed your video straight from
If you're directly embedding your videos on any social media site then you may use social media buttons as a shortcut for embedding videos on your preferred platforms. Just remember to copy/paste the updated embed code for them to go into effect.
- Make your own video player
Prior to embedding your video make sure you customize your video player by hitting "Player" at the top right side of your video clip's page. This will allow you to determine the type of video that the audience on your website sees.
To get them, visit the "Embed" section in your video settings. You can modify the embedded player and create a preset for convenience. After that, press"Embed Code" in the top right corner "Embed code" button in the top right-hand corner. Copy or paste to your desired destination.
How do I embed a YouTube video
If you are learning to embed videos on YouTube, start by navigating to the video's YouTube play page. Then, click the Share button, then selecting Embed. Next, all you have be doing is to duplicate and embed the embed code.
When it comes to customizing the embed YouTube video, you can modify the player controls that display/cover the video or have your video start at a particular timecode. To customize further, you can add autoplay, color, looping, as well as other settings inside the embed.
How can I embed the video on Facebook? Facebook video
Embedding the content of a Facebook video is super simple. When you find a YouTube video you want to upload, the only thing you need to do is press the three dots located in the upper right-hand corner, and then press "Embed".
You may also include the full post by pressing on the check box. This allows you to include the video on your site, along with its corresponding caption.
How do you add video content to a Shopify website
The first step to adding a video to the Shopify website is to duplicate the embed code for your video. This can be done on any site the video is coming from (like , YouTube, Facebook, etc. ).
Next, log into the Shopify admin dashboard and navigate to the website you would like the video to be shown on.
If you've arrived on the right page, select Rich Text Editor and click the video icon in the toolbar. The window will appear, with a place to insert the embed code. Once you've pasted the code, simply click "Insert video" and you're done!
Simply add video to Shopify using
Shopify has a partnership with Shopify that makes it simpler to include videos on your site. When you're creating pages for your Shopify site, you can take the URL for the video you wish to include and then paste it into the page builders. Simply pasting the link will instantly embed the video onto your site.
How do I embed a video within WordPress
When it comes to embedding videos in WordPress there are three options: use an embed-code, copy and paste your URL or install an add-on for a particular video platform
Option 1: Make use of the embed code
Utilize the embed code if you'd like to change the display of your video or the video you're hosting is on a platform WordPress's automatic embed feature doesn't support.
For embedding the code into your WordPress site, go to the Text editor and modify the HTML on your page.
Find the spot within your HTML in which you would like your video to appear and leave your cursor there. Then, copy the embed code, and then paste it onto the spot you want it to go. Click Publish to save your job and then check the preview on your page to make sure your video is live and is in the proper place on your page.
Option 2: Copy/Paste
In the event that you're using a video hosting platform such as that, you won't require to enter the embed code in full. All you have to do is copy and paste the embedding URL, and then paste it into your Visual editor on WordPress- no coding necessary!
Option 3: Video platform plug-in
WordPress also enables customers to install plug-ins directly onto the platform that make embedding videos easier. A few of these options include , YouTube and Dailymotion.
How can I upload a video Wix website
Learning how to embed videos on the Wix website follows the same procedure as that of WordPress. If the platform you're using for your video is compatible with Wix and you have the option to embed your URL for your video. In other cases, you'll need to utilize the embed code of your video.
Option 1: Use the Embed Code
Copy the video's embed code. After that, launch your Wix Editor and then click "More" to search for the HTML Iframe. Insert your embed code in the iframe, press "Save", and your video should now be live.
Option 2. Copy/Paste
To copy and paste, open up the Wix Editor, click the "+" icon and choose "Video." After that, choose your video hosting platform in the section called "Single Videos Player." After that, you can click "Change video" and then paste the video's URL. You are able to customize the playback and control options by changing the toggles, and you can add your own description to the "What's on the video?" field.
Wix lets you easily modify the position and the size of your videos. All you need to simply drag it and move. You must ensure that you press "Save" prior to exiting the Editor.
How to embed a video into Squarespace
Adding a video to Squarespace follows a process pretty identical to those platforms. It is possible to include an embed code or a URL.
Start by opening the web builder and then adding a block which supports video. After that, you can either duplicate and copy the URL, or use the embed icon and paste the embed code.
Options for customizing your video available on Squarespace are not as extensive. The user can modify the title and description of the video as well as add your own thumbnail by not checking the "Use Thumbnail" circle. As long as you're employing the embed code option then you'll be able to make use of the display options that are provided by your host and enable autoplay.
Videos of various types to put on your website
A variety of videos embedded on your social media and website is an excellent way to optimize your customer's engagement in a holistic way. Here are some examples of the different types of videos you can create that you intend to integrate on your website's presence.
About us and Company videos
Product explainer videos
Distributing product explainer videos, video clips that show a customer through the steps and/or specifications about the item, is an essential element of every digital marketing plan. Short and concise, explaining videos for products enable viewers to ingest the details of the product or service in a snap.
FAQ videos
FAQ videos answer any questions customers might ask about the product or service you offer and offer immediate solutions. Creating a FAQ video is an innovative way of engaging with your target audience and increase confidence in your company's reputation.
Testimonials and case studies
A video that highlights customer quotes as well as their experiences with your company could be a fantastic method of marketing to attract customers. Try this tactic out today with one of 's stunning testimonial templates.
Event trailer videos
Do you have an amazing webinar you want to promote? Participating in a meeting you'd like clients or colleagues to know about? Try your hand at creating an event trailer video that will get your target audience excited about the event.
It's time to begin creating
Embedding video to your site is pretty simple when you are aware of the proper steps to follow for the specific platforms you're using. Making the effort to add video on your website will bring customers to your site and retain them on your site, increasing the chance that they'll purchase purchases.
Once you know how to embed video on your site (and the nuts and bolts of embedding video to other platforms), it's about time that you begin creating professional videos!