The Thousand Solutions Blog

Each business must have an up-to-date video (plus six staff-picked examples)

Dec 7, 2023

The most effective videos branded that will help you implement your marketing strategies

1. Explainer videos

When you've finished your explanation video, viewers should know the solution they've been looking for. Explainer videos can be educational and are available in various formats that address the needs of clients. They walk through the process to use the product or explain a concept of thought leadership in a talking-head style.

Tip

Explainer videos are excellent for support documentation, answering FAQs from any part of the buyer's journey.

One of the main characteristics an excellent explainer video is that it isn't sales-driven. Don't try to convince anyone to buy any item. Instead, describe a problem and then solve the issue. It is also possible to address a commonly asked question such as this easy but effective video:


  Explainer videos are usually highly detailed. These are videos designed to help clients earlier in the funnel, possibly at the start of their research phase.
 
  To understand what kind of explainer is needed to promote your videos, inquire with your sales representatives about the questions they get asked on an an everyday basis. Learn about your customers and what information they're getting.

If you're preparing to introduce a brand new product and want to create an video to explain the product meet with the people in charge of marketing your product to discover what features are most crucial to emphasize and the best method for achieving this.
 
  Animation and illustrations are a wonderful method of communicating product information or complex concepts that can help with visualisation.

If you are looking for a powerful explanation video, remember these tips to bear in mind:

  • Make sure you know your strategy and plan it around your audience.
  • Keep it simple. Avoid wasting time with irrelevant information or pictures that distract off from your primary point.
  • Be professional and friendly. tone.
  • Include captions for accessibility and user preference.

Staff Pick example

The fun is in this docu-style explainer video on the 2020 Norco Optic. Bryan Atkinson flies down the trails of Interior British Columbia while narrating how he navigates the terrain using the features of his bike. The bike is all it does, and the rider and the environment.

What is it:This video perfectly captures the experience of working with this tool in a professional setting. The video is geared towards those who love the outdoors as well as adventure-seekers and cyclists. It's a short film however, it is visually stunning.

2. Promo videos

A promotion video (also referred to a promo video) will focus on generating brand awareness. Its purpose is to build anticipation or to tease the event by presenting a short video.
 
  Promo videos offer a quick overview of the upcoming occasion, designed to draw the interest of people and bring people to your site via various channels, such as social media. An effective promo video should be short, engaging, and quickly establishes your brand's visual identity (hopefully that is in sync with your brand). ).


  Promo videos are also an ideal opportunity to reach out to important creators that your audience is familiar with or is a fan of. By reaching out to the creators you'll also grow the number of people who watch your videos.

Staff Pick example

What makes it work: It's a good thing, Raheem Sterling. It also works because unlike the suggestions above the promo might be a little long- however, it adds the impression of humour to the story that is developing. Do laughter and comedy constitute the best method to sell a cellphone? This seems to be the case.

3. Story of the brand and BTS videos

A Brand Story Video is in essence an "get to get to know me" or an origin story about your business.
 
  If you've got the right budget and the right group of people the video you make about your business could become a key marketing resource over the next several years.
 
  The importance of brand storytelling videos is that they are easy important to understand, and prior to beginning the process of making them, make sure you've got a plan as well as a storyboard. a script ready to go.
 
  With the help of an behind-the scenes video viewers will get an inside view of your company's image. It reveals your staff as well as your process in completing tasks or show the process that gets completed. The videos can be used to help the occasion or a campaign gain the benefit of a an entirely new viewpoint.

4. Webinars

How do you make an amazing webinar?

Focus on content, create an unforgettable experience, and figure out how to connect with your clients.

5. Case study videos

6. Brand narratives and brand stories

The narrative video is a narrative with the aim of entertainment. That's it.
 
  The videos of all your businesses are supposed to be enjoyable, it doesn't need to be the sole goal.
 
  Narrative brand content is telling the story. Contrary to a narrative video for a brand that requires you to tell your background. It's more of an ad design, commercial video clips have an objective for their product which is more important than the business.
 
  The majority of brand narratives focus on bigger themes such as the family unit, love, compassion, and dedication. Narratives are structured around an outline. There is an exposition before the culmination, and finally conclusion. We are given an individual who has been transformed.
 
  The use of brand narratives is often to expand or introduce the significance of a slogan such as Nike's "Just Do It" or "Dream Crazy" campaigns.

Staff Pick examples


  Rimowa uses a similar tactic to pull at hearts of viewers by encouraging a meaningful travel ad campaign. The movie is about luggage travelling, travel, and calls lost.

Why it works: Both narrative examples follow a similar formula: problem-agitate-solution. The reader is introduced to the personal story of an individual, showing the trials, tribulations, and joys of their lives. The stories are personal to them and pull us in with no need to be familiar with the company or brand.

7. Branding strategies that are original and creative

A broad category that covers these brand videos that don't really fit in any other category. The term "creative brand" is simply the opposite of that. It is a method that differs from an unstructured branding video. There's not a set formula for this. All you need is to take a leap of faith in an concept you're enthralled by, and that is in accordance with the branding of your brand.
 
  Businesses looking to implement a an innovative approach, take an in-depth look at the filmmakers, agencies or teams who create your favorite creative videos. Reach out to these individuals to learn about the ways they worked together with their customers. How did you meet the timeline? And what was the budget? What type of input from a creative perspective do you wish to get? Decide the size of this video-based campaign. Do you need to be connected to a launch? Rebranding? Do you have a specific product?
 
   Staff Pick examples


  It's hard to describe the type of film "Obscura" can be; perhaps since it's an art-film disguised as a commercial. This is an excellent instance of a company relying on an artist to handle their brand's image with enthusiasm and creativity.


  A reading of the poem by Mary Oliver "Wild Geese" over beautifully recorded mornings along the North Coast. By showcasing the splendor of the natural world as well as the natural beauty, this Patagonia Australia video will be all that is needed to be.

The reason it works: Surprising your audience is a good idea. This will help you distinguish yourself from others.

Any sized business can make impressions using its content library that's powerful and visually compelling branding videos. It's up to you to create your own unique style and mission into every type of video and keep your audience at the forefront of it.

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