Do you have screen recordings within your sales and marketing? This is how.
Utilizing screen recording software to help your marketing efforts is a game changer. Instead of laboring over long, hifi how-to videos and carefully-storyboarded product screens that take weeks to spin up (not to mention tons of creative resources), you can create tailored customer marketing with screen recordings.
They're short, sweet, and visually appealing, which means it's possible to boost your online presence without spending a huge budget to produce.
Screen recordings let you demonstrate instead of explaining to people who are using your services what it is about. Screen recordings also help in building rapport, solving problems, and bring your material to live. If you don't use a good editing system screen footage could be sloppy, and unprofessional at most.
In this post we'll provide tips and best practices so you can produce captivating screencasts that attract the viewers that you'd like to engage in your next step.
In this article
- The reason you should start making screen recordings for your marketing?
- How can you cut and edit your screen videos
- 6 ways to use screen recordings and why you should
- FAQs on screen recordings
- The entire thing
What are the main reasons you should start using screen recording to promote your business?
The public is visual, and is seeking more videos - for instance, 31% of marketers declare that their most important audience seems to prefer video content over other forms of media.
Screen recordings are a remarkably versatile instrument which can assist marketers better connect to their target audience. Since they're inexpensive and simple to produce, it's no surprise that they're becoming a regular part of the video marketing campaign.
By 2022, 57% video marketers created screen-recorded videos.
Improve user experience
Screen recording can make it simpler to talk with customers. Customers are more likely to watch a short screen-based video rather than read an avalanche of texts to figure out what the service will focus on.
Short screen recordings can also walk customers through their questions about the product or instruct users how to make optimal use of today's technologies.
Create a personal message
Screen recordings are more sociable than formal video voiceovers. They're more authentic forms of communications and aid in establishing rapport with clients at the beginning of their onboarding process, or in tutorials for current users. They're also simple to design which makes it simple to customize them for individuals.
They provide a peek behind the corporate curtain and offer a way to show the joy of your company.
Make sure you have the right resource
The majority of teams have constraints on bandwidth and budget. Screen recordings can be a cost-effective way for your team to create brand-specific assets and avoid encumbering your creative team with constant streams of video requests.
It's also simple to makeany person from sales reps to customer service representatives can design and create brand products.
How do you crop and modify the recording on your computer screen
What are you able to do to capture your screen
- Begin by clicking Start at no cost. After that, you'll have to login or set up your account for free.
- Now you can choose to record your screen starting from starting point. Download the app or download Chrome extension. Chrome extension.
- For recording to start recording, click Open Record. On the right-hand side select the option to record your screen using cameras, or both.
How do I crop or modify screen recordings in the Create
The best method to start:
- Upload or select the screen recording you'd like to modify. Choose a screen in your Create Library, or upload a new video.
- Use using the Crop + Fit tool to reduce the size of your footage. Frame your video by using the Crop + Fit tool, then select the proper aspect ratio. You can then pinch and drag the video to shift it around or alter its scale.
- Save, preview and upload your edited footage. Preview your video so you're sure it looks exactly as you want it to. After that, save it to the desktop of your computer, then upload it to your Create website. Create website.
There are 6 methods for using screen recordings and why you should.
Screen recordings make your material more appealing visually. Start your screen recordings by making use of these suggestions.
1. Product demos
Easy how-to videos are a an excellent way to show clients your product in action.
The majority of people prefer to see how things work rather than thinking about the process through text-- 96 percent claimed to have seen an explanation video that helped them learn more about the product or service.
Tap into this preference to share screen recordings that are specific to the product you sell on your site. Your customers can see exactly what your product does in the specific application they are looking for.
Screen recordings are a great way to introduce an exciting new feature using the short teaser videos instead of asking the viewers to interpret a text. For example, Hootsuite is an administration system that is designed for social media. Hootsuite often shares screen shots of feature demonstrations, as well as teasers on Instagram.
2. Troubleshooting
Instead of using live chat, emails, or phone support, the representatives of customer support could use screen recordings to present customers with visual explanations of how best to address their specific issues. Reps for support are likely to solve issues faster and increase customer satisfaction.
To assist your customers in answering frequently asked questions you can change the FAQ section of your website to video screencasts.
Garrett Smith, the head of local SEO for GMB Gorilla explains that screen recordings are a great way in providing better technical assistance. "We make use of screen recordings to showcase our capabilities whenever we set up a Google Business Profile for our clients. This is also the case when we need to troubleshoot technical problems. This helps avoid repeat requests as clients will be able to look over earlier recordings of the exact issue. "
3. Customer interviews
Marketers can use screen recordings for recording feedback from customers, complaints and feedback. The video interview offers the advantage that users are able to share their screens with others and turn the webcam on to chat with the interviewer.
It's more personal than a telephone call or simple survey. Additionally, it has the benefit in that marketers can interpret the clients' body language and facial expressions.
Teams can analyze comments on the footage and provide crucial information to all people who are involved.
4. Technical tutorials
SaaS.group
5. Sales enablement
Instead of using sales cards that have generic designs or video introductions to products, sales representatives could use software for screen recording for creating custom videos with specific applications of the item.
Emily Brook, a senior marketing manager at The Influencer Marketing Factory explains how using screen recordings can help The Influencer Marketing Factory team members present their product.
6. Walkthrough of Content
Screen recordings in your blog posts will help the posts reach a wider audience. Some people may not be able to follow a step-by-step 3000-word instruction. Instead, they may prefer shorter video summaries of the material.
Marketing specialists might, for instance, use screen recordings to begin blogs to give a quick summary of the written material.
Instead of providing a collection of screen images, why not try using screen recordings for ensuring that product-related content can be made more real?
Berenika Teter Berenika Teter, an SEO expert with Klaus describes the way she uses screen recording in order to show real-world examples to her viewers.
"When I was working at Ingrid (a delivery check-out software), I used to perform what's called "checkout teardowns" by using a screen-recording tool. It really helped me explain the examples from real life that we made to demonstrate our clients' needs. I uploaded the videos to LinkedIn and embedded them into our blog posts, if they fit the context."
Berenika Teter works as the SEO specialist at Klaus
Screen recordings and screen questions
- Are you able to cut screen recordings?
It is possible to cut and edit screen recording video. Based on the program you choose it is possible to save the screen recording to your internet browser or alter it using an application for desktops.
- What software is required to alter video screen captures?
Everything is required for putting everything together
Screen recordings are an excellent way to develop videos that encourage people to act. They can transform difficult topics or dull written explanations into engaging and enjoyable video information.
From teasers to product launches to videos for troubleshooting Screen recordings can help you ensure that the viewers have the top priority. Screen recordings can also be an excellent way to maximize the resources you have and not depending on the design team or designer of designers. Keep these ideas in mind to help your visitors with their questions, provide helpful how-to sources as well as build relationships with your clients.
This post was first seen on here