Do looping videos increase the number of views on TikTok and Instagram?

Most people can't get on or leave TikTok in general- without heading down a rabbit hole of endless entertainment. Videos that loop, AKA short video clips on autoplay, make it all the more effortless to play repeatedly.

It's a great opportunity for marketing looking to boost engagement. The decision of when to upload videos that loop on TikTok or Instagram could be difficult. How can you tell whether your post is appropriate to be a loop video? What about the effect it has on the number of views and participation?

In this article

1.    What does a looping video mean?
2.    Can looping videos increases views?
3.    Three reasons to think about looping your video
4.    Frequently asked questions about looping videos
5.    Connecting it all

What exactly is a looping video?

A looping video can be described as a video that repeats itself automatically. It can be as short as a funny gif or longer such as a step-by step recipe. Video loops autoplay and repeat indefinitely, until the viewer engages in new content (or stays on an infinite loop).

You can loop videos that repeat completely or in a smaller amount, based on the platform's requirements and your goals for content. In other words, you can decide to loop only the most relevant part of the video or loop the video in order to increase your reach.

Does looping a video increase views?

Short-form videos usually have greater watch-time as compared to longer videos. Videos that loop play into the desire to have shorter videos by automatically repeating the same video file over and over.

Every time the video loops, it is considered a different view. Views continue to increase and boost your overall number of views. For instance, if a video plays three times by one user, it counts as three views.

Derick Rhodes, VP of Industry & Influencer Relations at , explains that , in the eyes of the TikTok algorithm viewing count is more important than other metrics when it comes to deciding what is shown.

"Looping videos might feel like a fad, but "completing the loop" is also the metric that is the primary indicator of success on TikTok to this pointin addition to comments and views that have traditionally been the focus."   Derick Rhodes, from Industry and Influencer Relations

3 reasons to consider looping your videos

Loops have the potential to boost the number of views you can get from your videos. However, this shouldn't be the only reason behind your decision to loop videos.

Make sure you capture the attention of your user

The average person watches an average of 17 hours of online video content per week. That may sound like a lotof time, but the majority of users scroll through an endless sea of content without truly engaging. TikTok and other social media platforms such as Instagram are extremely fast. It's important to catch a user's attention instantly, or you may risk losing them to the infinite scroll.

Looped videos have continuous motion that may catch an user's attention as they browse through their feed, which makes it stand out from ordinary videos or static pictures.

Videos that loop can also spark viewers' interest. If a video is looping it, people might be enticed by the replay in order to find out what they missed or to understand the context more clearly.

Many social media platforms like TikTok and Instagram offer an autoplay function where videos start playing while users scroll across their news feeds. Looped videos take advantage of this feature because they instantly restart and play again which increases the likelihood of catching a user's eye.

Tell a tale

Looping a video can help you tell a narrative in a concise and engaging method. When you repeat a crucial event or scene, it will enhance the story and create a lasting impression for viewers.

If you're sharing humorous content video looping can improve the comedy of your content through repetition of a humorous motion or gesture, which makes the video more entertaining to viewers.

Looping also works well for music-related content like looping songs, dance routines as well as lip-syncing videos. As 93 percent of TikTokers are using the platform using sound and 88 percent claim that sound is "essential" on the platform, looping sounds are another way of catching viewers' attention and getting viewers to return before moving further.

Tutorials are also great for looping formats. If the viewer fails to complete the first step they can keep rewatching the looped video to see the full version.

Stick to platform-specific content requirements

If you want to share a video that's shorter than the maximum playtime on a specific social media site, you may loop it to fill up the video's exposure and time. As an example, Instagram has a maximum video length of 15 seconds for Stories and 60 seconds for feeds. If the video you uploaded was 7 seconds long then you can loop it over and over again to fulfill the limit of 15 seconds for Stories. Story.

"A many of us fall into the trap of creating one iconic asset, then later creating cuts for various formats and platforms However, the way content is changing and changing, it is crucial for creators to think about creating specialized content for each platform before making any."

He adds that creating platform-native content could be a good way to improve the engagement. "Calm is a meditation application is a great example in this regard, by creating Instagram-native loops for viewers to take a moment and relax, as opposed to trying to alter a traditional ad of a :30 to function on the same platform."

Frequently asked questions about looping videos

 1) What's the advantages of looping videos?

Looping videos on social media provide a variety of benefits for marketers, including:

• longer viewing time. Looping videos can encourage viewers to watch longer since they automatically play without having to ask users to manually replay the video. It can lead to more views and longer duration of time spent watching which gives an indication to the algorithms that indicate greater interest in the material.
• saves time. Looping videos are typically shorter, which makes it simpler for viewers to meet social media restrictions regarding file size and length.
• Stronger message delivery. Looping videos can be helpful in communicating messages or telling stories that benefit by repetition or reinforce. It could be product demonstrations, tutorials, or other instructional content.

 2.) What is the different between an elongated loop and a repeated?

A video loop and a repeat sound similar but are two different concepts for video marketing. A loop video is a type of video that continues to play in an infinite loop without interruption. As the loop comes to an end, it automatically restarts from the beginning to create a continuous loop.

A repeat usually refers to the feature that allows users replay videos from the beginning after it has finished. Users may be required to tap an onscreen button to initiate the replay. There may be a short pause or gap between video playbacks.

3) Do looping videos increase views?

A video looped in loops can boost viewers on social media platforms such as Instagram and TikTok. Looping videos can grab viewers' attention and urge them to watch multiple times that encourages algorithms to share videos to users.

Putting everything together

Video loops can provide captivating immersive visual moments. They're a simple method to keep your viewers hooked, and potentially boost the visibility of your content, its viewers, and overall engagement.

Keep in mind that looping video clips don't assure success on social media. It is better to focus on creating platform-specific video content that resonates with your viewers firstthis is the best way to get to win their hearts (and screens).