Complete A-to-Z Checklist for Starting an Online Business

Apr 28, 2023

You're here! This means you're about to make a the biggest decision of your life. You're looking to establish your own online company. It might be an e-commerce enterprise, a service-based company that includes coaching, course-based or a enterprise, or anything else. However, the most pressing question you probably have is: what should I do? To get you started, we've created an entire checklist to help you start your online business.

Maybe you're tired working for an employer and want to create your own hours, or are done not having any control or influence over the amount you earn. You're excited about taking the chance and seeing what you can create based on your concept for a product or business. Maybe it's one of these.

If you've ever had the urge to consider the idea of starting an online enterprise, it's bound require some effort You'll require assistance.

There's good news, it doesn't require a university degree to be an entrepreneur who is successful. Anyone determined to learn, work, take risks, and follow through will be able to achieve this.

There is many things to be done so having an online business checklist will help. is constantly working to open up commerce by allowing all to develop their dreams regardless of where they live and who they are and what resources they have. Helping people succeed in commerce is our mission!

Table of Contents

The most frequently asked questions by business owners

Checklist to start an online business shortly before that, however, we'll first discuss some of the questions that arise when the process of starting an online business.

writing in a notebook with an orange pen

What is the take to establish an online company?

Beginning an online company is significantly less than traditional business with a storefront or manufacturing facility. However, there are a number of costs which you'll have to factor in before you get started.

The first step is to prepare and launch your website. There is a way to cut costs by doing some of this on your own through the creation of your own web contents and establishing your online company on a platform that is free like . or, you could cut down on time and employ an agency or freelancer for the task.

Next, you'll have some legal costs, such as permits and licenses for businesses, and possibly making legal statements based on the product you sell. If you are renting equipment, it is possible to have a rental agreement drafted by a lawyer.

A different business expense is accounting services and tax preparation which includes the payment of sales tax. You'll also have to pay for shipping if you sell a physical product, which can be accompanied by return shipping.

So, even having an online-based business there will be costs for starting.

In the event that you're launching an ecommerce business that sells physical items, you'll need an additional cost for product development, manufacturing, as well as inventory.

What time does it take for you to begin?

If you run an online business that doesn't sell physical products, such as coaching businesses or service-based business like copywriting and web-based design you could start in just a couple of weeks.

If you are able to dedicate a few hours a day on your business idea, finishing off your items on your business startup checklist, you can be open faster than you thought.

Physical products may add a few weeks, or perhaps a few months to the process. If you're producing or creating your own items in-house, you're only limited by how long it takes you to get the raw materials and finish your project. Collaboration with other manufacturers or third parties adds processing and shipping times on top of the time required to complete the project.

Like everything else, if your new business is not a part-time venture your time spend on development is a limitation on how fast it can be launched.

woman wearing a hat, sitting on a couch and looking at a laptop

How long does it take for launching an e-commerce site?

For ecommerce businesses with packaging, goods, or other requirements related to them, the time for starting can be extended. The setting up of an ecommerce site is really one of the steps needed to open the doors to the business. Why? You need the quality of your products and processes figured out prior to that.

What shipping options do you need to provide? How does your target audience like to be paid?

After you've got everything set up for creation, you are able to plan and sketch out the webpages your website will require as well as the functions it must include.

The process of organizing and creating all your website's content -- product photos as well as descriptions, FAQs and so on. This can take quite some time. It is important to have these items in place before hiring an agency or freelancer can speed up the process more quickly.

An experienced web developer can build a basic e-commerce website within just a few days. But, it is best to expect the process to last around a week or two for an average site. If your project is more complex or do not already have all your information and functional requirements arranged ahead of time, creating an ecommerce site can take several months, or even longer.

Can I start an ecommerce business with no experience?

The learning curve for you is more steep However, if you're committed, it's absolutely possible!

If you have no experience in the field, you'll need to set aside an extra amount of money in advance to help you learn about selling online.

There is no need for an official degree to be successful, but enrolling in online classes can make it easier to achieve success. Sometimes, it's worth a tiny investment in learning from an expert or two. Why? Consider just some of the things you'll need to accomplish:

  • Understanding marketing
  • Making a business plan
  • How to sell
  • Providing customer service
  • Web content writing
  • Obtaining leads
  • Identifying manufacturing and inventory management
  • Developing a mindset for success

How can I begin an online business on a tight budget?

You can certainly do it, however the likelihood is that you'll have to trade in your expenses in exchange for the speed. If you're good at teaching yourself new skills and have the motivation to do so, you can learn the basics of website architecture and design, copywriting, marketing, and business structure on your own time.

Experts in hiring to assist in these areas can speed up the process, however, it requires funds upfront.

A good plan is to work on your ecommerce or online business during your off-hours, in the form of a side-business, building it up a each day. It will be worth the time you spend educating yourself, because in the end you will be able to produce better educated and confident, flexible, and competent small business entrepreneurs.

Keep your eyes on the ball, be consistent and persistent until you find your footing. Use our checklist for what you need to know prior to starting your eCommerce company.

It is it worth the effort to establish an ecommerce an online company?

Starting an ecommerce business takes dedication. You won't find instant success. However, if you continue to work on it, and never abandon your efforts, your startup will grow.

Attend some seminars. Attend an expo or two even if you're not in the field. See how businesses represent themselves, and the things they do. Study the languages. Get to know other people. Learn from your current job in a different company -The decisions that are made in the background, the risks, the uncertainties, the reasons that the business owner does what they are doing. Which lessons could you take for your own thoughts?

It's not a guarantee that you will succeed however it's a good idea to learn all you can and follow your goals a bit each day.

What are the most important things I should know about beginning an online or ecommerce company?

If you have made it to this point congratulations!

Already, you've shown some dedication to your business idea and your desire to learn every aspect you can in order to be a successful business owner.

So let's get to the list. The ultimate checklist to start an online company focuses on the fundamentals.

woman working on a laptop at her desk

The ultimate online business checklist

Take some time to learn about each item on the list below. If you're creating a business plan this checklist will help you when writing the document because it will help you think about the essential elements.

The checklist is divided into six parts:

  1.   Product development
  2.   Legal and Government
  3.   Assets of business foundation
  4.   Website
  5.   Operations and business systems
  6.   Marketing

The checklists don't need to be in a specific order, and you can work on several items at a at the same time. However, make sure your business idea is firmly in place before you start spending too much money on the marketing process, your business plan or other items. For that reason, we'll begin with "Product.'

Product development

The trick is to figure out what you're selling and the best way to create it for your customers in the form of the physical item, online download, service or anything different!

Know what you're selling

Are you selling an item that is a food product? Hand-crafted jewelry? Clothing? Dietary supplements? A custom art piece? The answer is obvious. However, you shouldn't begin a venture without knowing the details of the product you're selling.

If you're selling a product or service, what is the service? Can you describe it succinctly? It is possible to offer video production, dog walking, event planning, senior care, graphic design, or countless other services.

Perhaps you provide cooking classes on the internet or equipment rental or software licenses. You could also print workbooks, or tickets to concerts. The options are endless!

In the end, your product should be sought-after or required by your customers. It's an excellent reason to begin with the very first item that is listed in the marketing section of this list -identify and define and learn about your target market.

to do:Describe the products or services you're offering. Present these concepts to the members of your audience. seek feedback from them to improve your product before investing excessively in manufacturing or marketing.

Broad product categories could make it difficult to break into an e-commerce store that is new or a an online company that is just starting out. If you're looking to be noticed by new customers, try to meet a need that's not currently being addressed by other companies. The category of "health supplements" covers tons of products. But how about immune-boosting health supplements for parents who work as freelancers?

You now have a much narrower, more defined target market for your products. This matters because, when you begin to market, your online efforts will build from the foundation of the niche you have chosen to. It's easier to obtain significant traffic for a niche product or service than a broad one.

Once you have your product concept, conduct some investigation and find out the need for the product. Look at the market. Are they flooded or do they lack something you can provide? Have you recently seen a competitor either close or go under? Why? Could this mean that the demand for this product is not strong or could this be an excellent opportunity?

Again, make sure to communicate your thoughts to the people within your intended public to gauge enthusiasm. Interviews can be conducted in person, conduct surveys via emails or on social media sites and work with firms who can do research for you.

to do: Describe your niche and establish a need for it.

Create a fulfillment and inventory plan

Before you start taking orders, you need to stock up on inventory or have a plan in place to fulfill the orders. If you're selling physical items it means placing orders, sorting, and storing enough products in physical form to get started without the danger of having too many un-sold items taking up storage space in your garage or warehouse.

If you're in the business of sourcing and refining physical items, this procedure may take more time than you might expect. Begin early by making the first versions of the physical product and carefully inspect the level of detail and quality offered by each vendor. Keep refining your source until you've reached the perfect balance of cost, quality and effectiveness you're searching for.

man reviewing inventory list in a warehouse

In general, lower orders received from vendors can mean lower margins. But, if you're just beginning, you might choose to do this until you're certain which offerings will become popular and which aren't attracting customers in the way you expected. If you are certain that the product is a winner, you can make larger orders at a lower cost per unit.

In the case of service-based and non-tangible goods, you can still determine your "inventory" in relation to any necessary raw materials as well as the fulfillment capabilities of your business. For a service like a personalized consult, for instance an inventory would be the amount of time you'll have to work during a given time period. Don't forget to factor in time for business management marketing, sales, or various other tasks that aren't expected!

signature on a legal document

This section is applicable to companies based in the U.S. If you are located in a different country take some time to research what is required.

Every state will have different requirements, but in general the following areas:

  • A state-issued business license
  • A secretary of state business registration
  • Federal tax identification (EIN)
  • It is based on the product and service nature
  • Legal disclaimers
  • Legal contracts for customer-based or business memberships
  • Rental agreements for rental businesses

A few of these are single-time charges. Some of them require renewal each year. For many of these documents will require information such as your company's name, from the section below.

You'll require the EIN in order to establish an account with a bank for business that you'll surely want to do, as it makes accounting and taxes far simpler to manage. Find your EIN here.

to do:Research all legal documents you'll need based on your jurisdiction and unique business. Include each document on the checklist, and then get it all in order!

Foundational business assets

It is also not an exhaustive listing. Each company will have the necessary assets that are unique to it. Consider the logistics of running the online business you have in mind Include items on the checklist for online businesses as needed.

Create a brand or company name

Don't do this too quickly. If you are considering registering your company with the secretary of state (in the United States), one important thing to do is check that the name you want to use hasn't been taken. Name your products and business is a major marketing choice.

The most effective method is to brainstorm a long list of thoughts and then reduce it to a few ideas. Perhaps run your top choices by a few friends or business contacts. However, don't make a decision without ensuring the name isn't already taken.

Do an online search for your most popular ideas, and then see the results. Search domain names to determine whether a similar one is accessible. Do you know of a site that is similar to yours? The name you choose to use must be distinctive and unique. Here's more on naming your company.

When you've selected and the business name you want to use You can now begin to brand your goods. The logo you choose should be of some sort to represent the brand. In this instance, you'll choose the colors of your company. You can change this later, but it's not likely to be easy to change, so put some time and effort into it. It's likely that you'll need to hire an expert to create the logo for you and also provide branding suggestions.

designing a logo on a sketchpad

Know your "why"

What ever product or service you'd like to offer through your store online there must be a an individual reason to sell it. There is no reason to only make money. Why? You can earn cash doing many activities. The reason you chose this idea or product over the others?

Perhaps you are interested within your field, or pre-existing skills that are applicable. Maybe your current position or a passion, or previous experience make your more skilled to develop and market your item or service. Maybe you have some real knowledge in the area you are interested in. For coaching and industry-authority-based businesses, this is particularly helpful. Perhaps you are passionate about the subject.

No matter what, be aware of why you chose the product or business idea you want to pursue. You want to be able to tell the story of your business. You must know the motivation behind this in order to be able to recall it when you face obstacles.

To do: Write out one sentence that describes the reasons you are interested in this product or business.

Create contacts for business

It's fine to use free services for mailboxes like Yahoo or Gmail, but using an email address on your own domain can increase your perceived authority and professionalism. Once you know your business name and the URL for your website, you can create a business email address that will be something like [email protected].

It is also possible to create a company address, even if it's a local post office box that you can use for professional and business-related mail.

Consider a telephone number specifically for your business. Again, this shows an exemplary level of professionalism and also helps you keep the distinction from your personal and professional life. Free tools like Google Voice help you get started quickly.

Create a bank account for business. account

There is no doubt that you will need a bank account. This is an essential requirement. There is no reason to associate your financials for business and your personal finances. To open a business bank account, you'll need a federal tax ID (EIN) and should have your own business license. Make sure to contact your preferred bank for the specific documentation they require.

Website

Naturally, as you're launching an online store, your website will be a key component of your company. Although the procedures you'll have to follow depending on your company and the products that you're selling, there's certain commonalities to the majority of businesses.

Select a domain name

Earlier, you confirmed your domain name is available. Now is the right time to get the domain. There is another aspect for naming your business as well. The ideal is that your .com version of your domain name should be available for purchase, but there are many other alternatives to think about, such as .org, .co, and .net depending on your needs.

domain name search tool on WordPress.com

You also want your URL to be easy to spell and comprehend. If you announce it to a potential customer, they should be confident enough to recall it and enter it in their browser when they need to.

Purchase web hosting

You'll need a web hosting service for your website's data and allow viewers online. There are a variety of factors to consider here, including the cost, uptime, security offerings as well as scaling.

Choose an ecommerce platform

E-commerce tools provide everything you need to display your items online, accept payments, and so on. This is a fantastic option for both beginners and experienced alike. It's the eCommerce component of WordPress it's a site-building tool which runs 43 percent of all web pages.

WordPress and stands above other platforms because they're:

  • It is free to use. Both WordPress and offer all of their essential features for free. Although you are able to purchase premium add-ons, many businesses can start and run their business at no cost.
  • Flexible and extendable. You're not limited! You can have as many items and variations as you'd want. You can sell any product that you can think of, from digital and physical products, to subscriptions, bookings and even classes. Make sure your website is in line with anything you can imagine.
  • Open-source. As both WordPress as well as WordPress are open-source, anyone can edit, copy, or modify the code in any way they'd like. That means there's a high level of transparency and flexibility. This also means there's a lack of restrictions and limits that come with proprietary platforms.
  • Easy to work with. The platforms were created so that anyone can build a beautiful, effective site, even with no coding experience at all. For example, the robust block editor allows you to create pages just by dragging and dropping elements (blocks) as well as setting up settings.
  • It is part of a tightly knit community. The WordPress and community is like no other one, featuring meetups and Facebook groups, Slack channels forums for support, and much more. There are a lot of people that want to see everyone achieve happiness!
 setup wizard

Design your website

Then, you can get started on creating the remainder of your site. Make sure to stick with the branding choices that you've made in the past, such as your logo and color palette, so that your entire online presence is cohesive. The block editor to build every aspect of your website, from pages and galleries to headers and product templates (if you're employing a blocks themes).

using the WordPress block editor

For an ecommerce store, you'll likely need an About page, a home page, Contact page. These pages will be paired with product category, Cart, checkout pages, and Cart. It's also possible to vary based on your business.

Create your products

You'll need to create your product listings. By default, permits you to:

  • Simple items (Basic items with no options)
  • Variable items (Items with options, like size and colors)
  • Downloadable products (Products which customers download)
  • Virtual products (Items that aren't physical, but aren't downloaded, as a service)
creating a new product in

Yes, you need to give all the details about the technical specifications, materials as well as other details. It is also important to think about the potential customers will have and then try to address questions within the descriptions.

In addition, you have to help paint a picture of how the features of what you're offering will help your customers' lives, work, play, and so on.

Install a payment processor

Payment gateways allow you to securely collect payments to purchase your products, and sends the funds to the bank account of your company. There are a few points to make here, but ultimately the gateway that you select will be based upon your specific business requirements.

viewing payments in

Set up business systems as well as operations

Maximizing your margins as your business is about focusing on efficiency and setting up systems that are duplicatable which reduces the requirement to continually come up with innovative solutions to your model of business.

packing materials in a box for shipping

Find out the best shipping and packaging methods

You shouldn't have to guess on packaging options every time a new order comes in. Establish a systematic process for finding the different SKUs that you've got in stock, and what's required to safely package each for shipment. This should be a systematic, well-organized process to ensure that someone can be hired or at any time they'll be able to come in to take on this task.

Some products need bubble wrap. Some can be put into a plastic bag. Certain combinations still need a box, and you should receive a free label. These are all things you should consider prior to launching your business online.

Find out the shipping supplies

Select your shipping partner and the method you'll charge the shipping

creating a shipping label with  Shipping

Find out how to manage inventory and store it.

If you don't manage your inventory properly, you'll run into many problems. You can't sell what you don't have, so you want to keep enough products on-hand without risking an unfinished warehouse products.

If you plan to package and ship items you have on-hand, you'll need an area to keep your items along with any other equipment you'll need to protect them and organize them for quicker fulfillment (bins, tubs, shelves, etc. ).

Think through customer service processes

What will be the procedure for handling questions? What avenues will customers have to reach out? Are there any standard procedures that you could develop for handling issues at varying scales of intensity?

Install taxes and financial monitoring

The majority of jurisdictions require monitoring and collecting of a certain sort of sales tax or VAT. The amount of tax varies according to the country of origin of the customer, the shipping destination, the location of your store or physical inventory and much more. The process can be complicated fast.

As well as tax implications being a business owner it is important to know the financial situation of your company in any moment. In addition, with a variety of costs, and a wide variety of tasks to take on this can become quite a task to keep track of.

viewing analytics on a computer

If you are tax-paying at the time of your tax return, or the appropriate interval you prefer, just email your accountant the information you have provided and let them take it at that point.

Create return policies

Marketing

Just because you put up an ecommerce website doesn't mean anybody will see it and even purchase anything. Most marketers, as well as smart business owners, can tell you that every firm is a business of marketing. The purpose of your business is to market your goods, and that's marketing. In order to find your spot by offering the top quality, unique and most affordableitems the people must hear about, understand how to use it, and then be compelled to buy.

Marketing is foundational to every business and it's for this reason that many of the core aspects of this checklist can, and should, be formulated in conjunction with the other elements of this checklist. Your target market and how you intend to portray your business will affect everything from your name and website to which SKUs to develop.

Find out more about your intended audience

Are you selling to a particular group of people, such as children or parents, singles, older individuals? Are you targeting a different business niche? Perhaps you're selling based on interests, like landscape or climbing rocks. Perhaps you're selling on a specific demand.

Even with the need, there are other variables that come into play. We all need to eat. Everyone needs to put on clothes. However, what food items and clothing we select depends on our personal preferences, cultural background and life experiences, the way we were raised, the financial capability, etc.

Your target audience will determine your product to some degree, and your product determines your audience. You must consider both simultaneously.

Once you've defined who your customers could be, your marketing should be in line with that, and draw that audience out. For instance, if you're selling landscaping service to retirees, your marketing should clearly state that the service is designed to retirees and not just anybody else. If you're selling landscaping services to retirement homes, you're selling to an entirely different target market.

Decide how you can get your message to that person

What next, is the best way to connect with your market? Do you prefer to use the internet for marketing? Will you also employ in-person or print marketing too? Your target audience again will help determine your answer to some degree.

As an example, when using the earlier example, a lot of retirement-age people aren't on TikTok, so it wouldn't seem sensible for the firm to allocate all your advertising budget to the platform. But a business selling makeup to teens and college students might want to strongly think about advertising on TikTok or other social media platforms.

Where is your audience? Where do they shop? Where can they find solutions to the problems your product solves? What else could you do to get the attention of your customers?

woman leaning against a couch looking at a laptop

Decide on an initial marketing budget

Every business online must choose their initial marketing costs in accordance with their specific circumstances. It is important to consider:

  • The funds you have available to invest up front
  • The costs of marketing channels
  • You will decide what you'll do by yourself and what you will be outsourcing
  • Your product's worth

An item that retails at $500 deserves a larger marketing budget than a product that sells for $5. For the first time at least. But if the $5 item grows into a major seller then you could increase your marketing spend for that later.

It costs a lot more cash to make a TV commercial than it does to create an email marketing campaign. You must, however, possess an email list that you can deliver mail to. This will require additional marketing. Direct mail requires the same list.

In-person events charge fees for booths. Pay-per-click (PPC) costs for online advertising per click.

You must decide on the amount you're willing spend -- initially -in order to attract, engage to convert your initial group of clients. When you begin to expand your business, the strategy and investment are likely to change.

Begin your digital marketing

  • Display marketing

Each one of them involves some learning curve as well as a commitment in time and cash. There is no way to do all of these at once.

SEO is the lowest cost if you do it yourself However, it requires lots of effort to learn, research, and execute. If you've got the time, start writing blog posts, eBooks as well as checklists, guides, infographics, and other marketing tools that are digital. Build them around what people are interested in.

Use them later to turn your website visitors to customers and leads. Request them to sign up for your email list with an opt-in page. It lets you send emails promotional messages which, once again, you can choose to build yourself.

Other forms of marketing are more expensive, yet let you more rapidly and effectively target your ideal customers, enabling you to build up your business more quickly.

Consider in-person marketing strategies

One of the biggest challenges in digital marketing is all the others online marketing available. The world of the internet is full of distractions. In some cases, the best option is to get out and connect with people in person.

man presenting to a group

Get a booth at an event for the industry. You can try securing a slot for a talk and engage your audience from a position of authority. Create your own event to the people you want to reach, just like some financial advisors do. Participate in networking events. Join a local chamber of commerce.

What's the benefit of executing things like this goes far beyond immediate sales. It is a great way to learn from each encounter. It will help you learn new ways to present yourself and your products.

Consider printing strategies to market

Print marketing includes direct mail. This could be postcards, letters, and flyers. Also, you can make small guides, book-length books as well as brochures.

It is possible for bringing customers to your store through the inclusion of your website's or a particular landing page URL in the printed products. A dedicated landing page approach performs well since you are able to observe how many customers utilize it, as well as knowing what percentage of the strategy is working for you.

Start making progress today.

Starting an online business will require a number of steps. But they're worth it! We're here to assist by providing all the resources that you require to create and run an online store.

Are you ready? Begin today.