"Clicks To Bricks": Syncing payments in person as well as online sales

May 26, 2022

Stores online offer a variety of advantages for the their owners andcustomers. In-person purchases have amazing benefits also in the event when customers who patronize your store may have the option of purchasing in-person. There are many ways to successfully merge eCommerce and shopping in-person.

This is known as 'click-to bricks.' This method blends the most effective of both offline and online.

For eCommerce companies that sell in person at places like the farmer's market or flea market and for businesses who take pre-orders through the web, yet deliver and accept payment in person, transferring money into bricks could be the best option to supply your customers with top-quality services.

Let's introduce you to the idea of using click bricks. Look at the reasons how it might be a great idea to improve your company and determine the most effective way to implement it.

What exactly is clicks to bricks?

Clicks to Bricks gives those who purchase online with the option of going to an in-person or retail market, as well as place orders online, and then end their shopping experiences in person. The whole process is done seamlessly handling your sales processes and inventory.

It's a type of customer service. The shopping experience for items such as clothes, furniture, tools, as well as food items are usually simpler and more enjoyable in the event that you are able to see the product, feel it, or even try out the product before purchasing it.

people shopping at an outdoor market

It's enjoyable and intimate meeting the creators of particular products. It's the main reason people attend local market events in person.

Converting clicks to bricks could be an efficient method to increase profit. Some customers prefer an in-store or experience in person, and if you do not offer the option to do so, they will not shop with your store. The famous eCommerce retailer Warby Parker, for example currently earns around half of the profits it earns through its growing selection of shops.

"Clicks to Bricks" has been a popular trend over the last few years since retailers and shoppers battle to get over the drawbacks of shopping online. It was once a time that many predicted the death of brick and mortar retailers along with malls' demise since the internet marketplace is, so much faster and more convenient.

But, things changed on the course of events to show that in-person shopping may be better than the online experience. Certain predictions regarding the future of retailing in-person were too optimistic.

Physical markets appeal to some customers who appreciate locally produced products , and also supporting small-scale businesses. Additionally, they are more environmentally friendly.

Five good reasons to include the strategy of "clicks to bricks" in your strategy of business

How does the"clicks to bricks" method improve your customers' experience as well as increase your profit margins? We'll look at a few ways.

1. It provides a more seamless customer experience

A lot of the most complicated aspects associated with buying online can be handled when you shop in the physical store. A lot of customers say that being physically present in a location makes it simpler to return the merchandise they have purchased. It's easier to talk about any issues with the customer in person than sending support an email.

It can be even quicker if you need an item right now. You can simply go to a shop or market and purchase the item. It's available on the very same the day that you'd like to purchase it. It's also possible to purchase it at the same moment.

There are many benefits of bothonline as well as physical stores that can allow you to offer your client with the most convenient shopping experience.

2. The company allows customers to put an order in advance of making a.

One flaw with a poorly-executed Clicks to Bricks method is when a customer sees an item online, and then goes to the store or market but is disappointed to discover that the product isn't available. Nothing could be more aggravating. But, it's not always practical to take the entire collection of items to an occasion or exhibition. So what can you do?

This problem can be solved by offering customers the option to pre-order their items on the internet prior to going to the shop and purchase it at the counter in the person.

Plus, by using software that syncs your inventory to your payment processing as well as ordering information for your inventory it is possible to ensure your stock of goods that visitors can view on your website are current.

3. This boosts sales and profits.

In the previous study that was conducted, 57% of customers who bought online then shopped in the physical store following purchases made at the same retailer. In the reverse direction, 78% of the customers who bought their first item in-person followed by a visit to an online shop of the same business and completed a second purchase.

With two choices by providing both choices, customers have more ways to buy. The study also revealed that the majority of buyers would select each option. Offer them just one or the other which means you'll earn less.

retail store with an "open" sign

According to the Wall Street Journal reported that Untuckit , a previously online-only clothing retailer that has seen an increase in online business within ten-mile distance from each store which is launched. Take a moment to think about it for a second. Their CEO claims that the stores "are as cheap billboards."

If you're selling your products at market in your area You can anticipate the same outcome.

4. This improves the rate of conversion

Your storefront online that you've created can assist shoppers browse through your stock to determine whether or not you have what they're searching for. If they know that the item they're searching for is available it is possible to pick the option of delivery or picking-up at your location. Also, you can visit your local store and buy the item on the spot.

But, they arrive looking to buy. When your inventory is properly synced between your website and your physical place of the business, you'll decrease the number of shoppers who leave with nothing and are disappointed.

5. You get higher average order values

Why is it good when buyers come in person? Since they can spend more.

One study discovered 70 percent of consumers are more likely to buy on impulse in a store rather than the web.

At a market, a shop, market or an in-home delivery situation, it is possible to provide customers with a wide range of goods, great as well as small, which they may never see inside your shop. While walking about and encounter something that they are familiar with. Then, they'll see something to give as a gift or to enjoy as a treat. It's not as easy on the internet.

This is the tool you require to have a fun click-to-bricks buying experience.

Moving from a business that is solely online to one with a physical presence isn't something that could be accomplished in a single step. There's a possibility that you'll have deal with design and layout issues, along with managing the inventory differently and also employees who are in person interactive design, and many other.

The right tools could assist in making things happen quicker -- whether it's making a temporary display at festivals or planning the largest physical space available to retail from the ground up.

HTML0 A POS system which incorporates inventory and payment processing is a must-have.

When a purchase is made, there must be a method to take payment. On the internet, consumers purchase from one checkout page. However, in person, what happens when customers pay by curbside? What happens if the purchase delivered to their home and they pay delivery when they receive delivery?

It's essential to possess an electronic device that can accept payments.

  • It's a physical device which can be used to accept payments. It's a light device which is able to connect easily to the Mobile App. Mobile App. It's quick and secure thanks to encryption that is end-to-end.
  • Customers can tap, swipe or swipe with a chip, or pay using contactless methods like Apple Pay -- whatever options you'd like to offer customers.

The purchases you make in person are now synchronized with your online store's site to ensure that your stock will be updated.

card reader accepting a credit card

In this way, when a customer purchase something from you and pays through the M2 card reader, your store's online will display the purchase. If the customer purchased the final item of a certain item but then purchased it online but did not purchase it, the store won't show that it is still available. This eliminates the chance of another buyer looking to purchase the exact product.

With the In-Person Payments option you can place an order, then make payment at the point of sale , and pay the required amount. This can be done anywhere at the point of sale, even whether you're at a farmer's market or delivering it to an individual staying at an hotel.

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