Mailchimp is vs. Mailerlite vs. SendinBlue: The best mail marketing system

There are a myriad of marketing channels -- a myriad of social media websites, in-person occasions, webinars and phone calls, online forums and chat rooms email is still a hugely popular choice for engaging with clients. It's cost-effective and allows you to build a direct relationship with your audience.

But which email provider is most user-friendly and also the most cost-effective? Which email marketing platform helps you minimize bounce rate or assists you in creating beautiful emails or offers the highest-quality information management?

Here's an in-depth look at the most successful and well-known marketers using email.

Do you want to compare platforms such as Campaign Monitor, Klaviyo, Drip and ConvertKit? Stay tuned! The deep dive we will take into the top CRM ecosystems is coming soon!

A quick comparison chart

Mailchimp is a full world of potential

Features and pricing

It is advertised as a platform to "grow your audience and your revenues", Mailchimp is an ecommerce platform for emails and automated workflows, customer segmentation plus education and tips.

Mailchimp provides a perpetual free plan which allows you to send 12,000 emails for up to 2,000 subscribers. While, on this plan, you have to show their logo in your email to customers but it's still a great offer for new businesses. Plans that are paid start at just $10/month for up to 500 subscribers; this grants you various premium benefits, such as an advanced segmentation of your audience and live chat support.

How does it work

After logging into your account, you'll view stats for your latest campaign's success. This will include:

• recipients
• open rate and clicks per open
• Number of delivery successes
• Total opens and clicks
• Number of orders
• the average order's revenue and total revenue.

 Audience

This is where you upload, update and manage your subscribers, also known as contacts. It is possible to manually add new subscribers, one at a by entering their email address as well as personal details into an online form. You can also automatically import customer data in bulk from another website, download an CSV file or copy and paste the new contact information into.

When you've imported and/or established subscribers, it's simple to divide them up by their prior purchasing habits, their location, or submitted personal preferences. It is possible to manually add tags to your customers in order to send targeted messages to customers with similar characteristics, and Groups let you segment customers based on certain criteria or behavior.

It is also the place where you build sign-up or registration forms that allow people to subscribe themselves to your email. It can be accomplished by using HTML forms, pop-up window that could be embedded on any site, a contact form that transmits messages directly to your mailbox, or any number of connections with your current messaging application.

 Campaigns

This is where you design and populate your emails, known as campaigns. You can choose from a variety of templates for emails to choose from depending on if you are advertising new products or making an announcement. However, you can also develop new designs and themes using Content Studio. Content Studio.

 Automations

It allows users to modify the workload, also known as customer Journeys. There are almost endless opportunities to advertise your products or brand to your existing audience -for example, sending a promotional message to customers who have abandoned their carts- or to acquire new subscribers, for example by using Facebook Ads ads (optionally linked through Zapier).

 Website

Taking the ecommerce idea in the direction of running MailChimp now also offers an online platform that lets you "tell the story of your business, communicate to people and expand your company".

It's possible to get started with only one item; once you've spent 15-20 minutes to establish payments through Stripe (which lets you receive the payment of all major credit cards) in as little as five minutes to personalize your store, it's time to start selling. Mailchimp is a software that automatically creates order confirmation, shipping notification, and abandoned cart emails to your shop.

Mailerlite -- keep things simple

Features and pricing

It is marketed as a tool to "create emails and websites your audience will love", Mailerlite offers digital marketing tools to grow your audience faster and drive more revenue. The MailerLite team aims to "provide intuitive solutions for complicated jobs" using a clean and practical design and award-winning support.

The service is free as many as 12,000 messages per month as well as up to 1,000 subscribers The Growing Business costs $9/month ($108 if billed yearly) to send unlimited emails per month and up to 1,000 subscribers as well as the Advanced package is priced at $19 per month ($228 when billed annually) for unlimited monthly emails with up to 1,000 users with numerous add-ons like priority support or password-protected pages. For more subscribers, you can incrementally pay more; there's a sliding scale at mailerlite.com/pricing to see how the pricing changes.

What is the process?

After logging into MailerLite, MailerLite gives you a performance overview of recent emails, including statistics such as total active subscribers, new subscribers for today and in the month ahead, number of emails sent open, clicks, CTOR (click on rate to open), number of subscribers who have not been opted out and spam complaints, If there are any.

 Campaigns

Newsletters for email, also which are also known as campaigns can be divided into sections that can be drag and dropped in the editor. Examples of blocks include Logo + content, Article with image background Highlight video, the RSS list, 1 product aligned left and Footer.

If you're satisfied with the layout After that, you'll be able to choose which subscribers will receive this email , whether through basic targeting or through advanced segmentation like "Signup source API" or 'Signup date is before July'.

 Subscribers

There are four primary ways to add new subscribers: import from an CSV or TXT format, Copy and paste data from Excel, add a single subscriber, and import it from Mailchimp. The Mailerlite platform automatically eliminates duplicate instances of email addresses upon the import.

Once you have created or imported subscribers, it's possible to sort them out to target them more precisely Segments are continuously updated lists of your subscribers according to their traits and actions. Groups allow you to arrange your subscribers according to interest as well as actions. Additionally, you can add your own Fields to store any extra data.

The same section is the Stats tab. This is where you will be able to examine your email's average open rate per campaign, the average click rate for each campaign, the average subscribe rate per month as well as the average unsubscribe rate for each month.

 Forms and Sites

The form creator in MailerLite lets you design and schedule pop-up subscription registrations that will grab viewers' attention the most effectively. There are several pop-up types such as floating bars, as well as sliding boxes. Additionally, you can choose a time duration or scroll duration prior to when the pop-up displays.

You can also build simple landing pages to collect registrations, or promote older emails to increase interaction, or publish a customer survey drive engagement.

 Automations

These workflows will automatically send emails based on subscribers' actions or preferences such as their first sign-up or birthday. The system can tag users automatically by their online behavior and utilize these tags to build new groups and segments to use for targeted marketing and also send out promotional emails to customers with abandoned carts.

SendinBlue -- dig deeper into the information

Pricing and features

SendinBlue is claiming to aid users "Be where your customers are and control all your electronic communications from one place" by combining email marketing -- which includes optimizing the time of sending marketing automation live chat and CRM.

The free plan is only $0 per month for 300 emails per day to unlimited contacts. The Lite package costs between $25 and $30 per month for up to 20,000 emails each month for unlimited contacts and A/B testing and email support. The Premium plans cost $65/month for 20,000 emails to unlimited contact lists, which includes everything in Lite plus automations, advertisements on Facebook, landing pages and telephone assistance.

How does it work

When you log in, you'll get a quick overview of information for the previous emails. The dashboard displays the name of the campaign, number of recipients, conversions openers, 'clickers' and subscribers who have not been unsubscribed.

SendinBlue will also show the rate of trackable open and the number of total tracksable open (the users who did not choose Privacy Protection in their email client) in relation to the estimated number of opened emails.

 Emails (within Campaigns tab)

SendinBlue gives you a selection of email layouts for your email newsletter, depending on the type of message you want to communicate: announcement of a product launch, promoting an event or pushing blog content.

There are templates that you can select from the gallery -- this is also available in the Templates section. You can also drag and drop the template to make your own, or even create your own custom code from scratch.

 Automation as well as Transactional

It allows you to create automatized workflows, based upon a variety of variables. Each automation has an entry point, like a purchase on the website that triggers the workflow process; the action to take, for example sending an email or SMS; and a condition, such as 'Is this their first purchase?'.

These factors are combined to develop workflows that help in a variety of activities, including onboarding new customers with relevant information, providing a discount code to an unengaged customer for them to get them back on track in the future, and offering suggestions or upsells to customers who are already active.

Contacts

There are two options to transfer contacts to SendinBlue. Either send a .csv, .xlsx or .txt document from your PC, either copy-paste contact information from the .xls file. But you can also access using the Forms and Landing page functions by clicking here. You can create custom web elements to encourage sign-up. It is also possible to include a single contact along with their personal information.

The Lists section, combination with the contact attributes permits you to categorize your customers for targeted sends. To improve open rates even higher, you can also modify your personal settings for sending including From Name, Reply-to and the Header/Footer of each list.

Conclusion

MailChimp, MailerLite, and SendinBlue are all geared towards slightly different user bases in the marketing via email space: MailChimp has a breadth of features; MailerLite is lightweight and cost-effective; SendinBlue is data-driven.

Every option has a unique function, so it's up to you to decide which is best for both you and your readers. Happy writing!

Research methodology

For our analysis in this area, we looked at the most important 4 metrics that any great email platform should offer. After defining the metrics and analyzed, we gave them a score between 1 to 5, to get a total score that would let us determine their importance. On the basis of the overall score it was possible to compare and draw a conclusion on which platforms are the most efficient and require more research.

The indicators These are the 4 measures with explanations of what we consider to be the most effective email marketing company should be able to offer:

 Ease / speed of starting

1. It was easy to start up and set up an account, such as creating an account and sending the initial email?
2. Was the procedure for performing a the more complex task for example, like creating websites, easy to follow?
3. Do you have a clear and easy way to get between the various services offered by the platform?

 Integration ease and level of intuition

1. How simple/intuitive it is to integrate the platform with third-party software?
2. If there aren't any integrations available, are they easy? Are APIs readily available?
3. Are there features that are incomplete? Are you able to easily create an email that appears and feels like what you imagined?

 Positioning of the brand

1. How does the company sell its products? What is the best way to use words and images to entice clients?
2. What kind of clients does it aim to attract?

 Fees

1. What are the fees that the program have to charge? Are there extra processing fees (due to Stripe and other similar)?
2. Are there free tiers or trial time? If so, does the trial offer a complete user experience, or are there some features only available to paying customers?