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This blog post is part the series that is based upon the book 'Top 21 Marketing methods for membership websites published by The Subscription Coach Amanda Northcutt.

 Download the entire series in a book

I hope 3-4 of these channels resonated with you . I hope you feel equipped to run some basic marketing tests over the next few months. Take the steps laid out at the beginning of this ebook to determine the channels that are feasible (both profitable and reliable) for your membership. Follow the guidelines at the beginning of this document to identify the channels that are suitable (both lucrative and trustworthy) to your membership.

A well-planned marketing strategy is the vitality of your company However, it's not the be-all and final solution for long-term success. You must first be able to offer a reliable membership service. It is then your job to attract by utilizing your marketing skills - those people who have the potential to become the most powerful members. If you know the secret sauce of what actions members take on your site to become the power users, you've got yourself there!

When you're aware of the things your members like most about you and the issues you address to their satisfaction, you're poised to test marketing channels in order to discover ways you can draw in more members that have the same characteristics as those powerful members.

Whatever the medium, your marketing messaging must direct potential customers to the aspects of your membership website which your users appreciate the most. When you first begin to attract these types of users at the beginning instead of casting a wide net to get as many sales as possible it will set you up for profitability and scalability. Additionally the fact that your clients are more satisfied, prosperous, and will be raving about you on social media!

When you've determined the 2-4 viable acquisition channels that are most suitable for people who have the potential to become power users, and you've got the lead nurture process set up (emails plus retargeting advertising), all you have to do is maintain those users on the move. Easy, right? I'm afraid not. Churn, or member cancellations are the biggest killer of membership-based businesses in general And, in many cases, leads to their eventual end of life.

According to Harvard Business Review according to Harvard Business Review, it can cost between five and 25 times the amount to find a new customer rather than keeping the one you already have! That's a tough one to take for anyone that relies on a recurring revenue model, like you.

As the site owner to track member engagement and intervene in the event that your loyal customers disappear and become less engaged. If you have the right people paying for your subscription, it's your job to help them recognize the value they're buying.

Ready to take your membership to the highest level? Take a look at our coaching and consulting services to get one-on-one insights to accountability and all else you require to be successful.