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These days, it seems like everyone's starting a podcast, or even discussing the possibility of starting one. And it's not hard to comprehend the reason. When all you need is a microphone, quiet room, and audio editing software, podcasting is a relatively simple way to exercise your creative muscles and get your message out into the world.
We're living in the golden age of podcasting. Apple Podcasts today boasts more than 550,000 active podcasts as well as more than 18.5 million episodes This amount is rising each and every day. In case you think that we're reaching a saturation point consider rethinking your assumptions. Over fifty billion podcast episodes have been streamed and downloaded from the time iTunes started hosting podcasts back in 2005. Since then, the listening numbers have been steadily increasing. In fact, 13.7 billion of those streams are from the year 2017 alone in comparison to 10 billion in 2016.
Naturally, producing high-quality podcasts that are regularly updated isn't easy and that's where the internet comes into. The world's most popular podcasts as well as podcasting networks such as Gimlet Media and Relay FM make use of podcasts as channels to support their audience, giving them the financial freedom to expand their business and keep producing top quality podcasts. If you're curious about how you can turn your podcast into a membership-based business, you've come to the right spot. Before we dive into best practices, let's look at the reasons why everyone has jumped on board the wave of podcasting.
Why everybody loves podcasts
What benefits do podcasts give their listeners that other digital media doesn't? Quite a lot when you consider it. Based on a study from 2016 from the Interactive Advertising Bureau People love the ability to hear them anywhere and at any time. Podcasts are also a fantastic way to pass the time when you're doing something which requires less attention. According to a the 2017 Infinite Dial survey reported, most people are listening to podcasts while on public transit, driving, or doing household chores like cooking or cleaning.
A lot of people also enjoy audio's "intimacy in audio". As the writer Miranda Katz states, "the medium is inherently intimate which can create a one-sided feeling of closeness between listener and host--the sense that the host who is speaking into your ear while you commute is someone you know who has product recommendations that you trust, and whose work you want to support."
Knowing this, we can see how podcasts have become so popular and how fast they have grown. It is also clear why people who listen to podcasts are among the most engaged content consumers available. But, if you're running already got a podcast, or are planning to start one in the near future There are some actions you must take prior to jumping onto the train of monetization.
Three things you should do in order to ensure your podcasting success.