Building Relationships With your customers through storytelling

If someone has a story to tell, and it stays in your head for a long time after you've heard it, that's what storytelling is all about. research has proven that people enjoy the impact of a tale, because it's the way we communicate with one another. With the advent of technology that has made us more connected increasingly difficult to communicate. Yet storytelling still has the capacity to be a force in establishing connections with other people.

This is where storytelling is a great way to improve your company. When you consider selling your goods then it's natural to think that it's best to speak only about your product on your site. While that's an important aspect of online sales, however this isn't what's going to sell your customers on the brand you represent. Your website might be great for describing what you have to offer however, it's not often enough to make customers "buy-in with your company. Benefits of having the relationship that you've established with your customers might be greater than you can imagine. Moreover, the right story can help you in getting there.

Story telling is an effective tool to use when Selling Software Online

Software companies that sell online could boost sales through storytelling and establishing a bond with prospective clients. How? The customers will be more inclined to buy online products and services which make them feel happy with the interactions they have to the business. Creating a connection by sharing a story of your brand on your website can help foster this feeling and boost revenue.

If you're wondering whether you've an interesting story is begging to be told and the answer is that it is. Every business has a tale to tell. Find out the answers to these questions and you'll be well along the route:

• How did you come up with the concept that your company was built upon in the first place?
• What did you think of when you decided to name the company?
• How did you get to from the point you're at now?
• Do you have a reason for why you're passionate about what you do?

A story that is well written can lead to positive interactions with potential clients, which will result in higher conversion rates and an increase in the sense of loyalty, which is the foundation of lasting relationships with your clients. Most effective stories are ones that entertain tell, educate and provide the prospective customer value.

Consider, for example for instance, the business Marketo. The company's revolutionary marketing platform has been executed extremely well, and has an outstanding story. The website of Marketo is a great resource. the Marketo website, they talk about how "Marketo has grown into an industry leader in automated marketing. However, at its core it's a business designed for marketers and marketers. Each day, we are thinking about ways we can improve the lives of our peers in marketing." You'll notice how Marketo doesn't go around and talk about how great their software is, but delivers an interesting story about their commitment to always had customers in mind.

Stories to tell that will create connections with your customers

Stories can help give your business a human touch. They are what create a unique business. These stories should speak for your company.

Marketo makes this happen by talking about prioritizing their customers' needs. Notice how they don't simply talk about general consumers but they are focused on the people who they target. Are you having trouble creating your own tales? Speak to your clients! Here are some suggestions for you to start:

• What can you offer better over other companies in the same market?
• What is it that customers love the most about your company?
• What are their impressions of their business's image to the people outside of it?
• How did they come across you first?

Turn their comments into stories that connect potential clients.

Connect with your Customers Through Photos and Video

You've heard the saying, "A picture is worth 1,000 words." Customers enjoy taking photos to convey the image of your company, its character, and what sets your company different. Photos give customers a glimpse into the company.

Utilize images to show the core values of your business. The focus is on your client and the relationship that you establish with them. If you communicate the values you hold within your business and you inform your customer not only what they're purchasing, but  who they're purchasing from.

You can even describe the history of your organization through videos. Make sure to highlight the people aspect of your enterprise shine through, and allow your customers to know the business they're purchasing from. Given how well-loved videos have been making it into the collection of your business story could be a great option.

Allow Your Customers to Tell Their Story of Success

When your customers leave reviews in which they discuss their experiences with the product and how it has been an success for them, it's important to post these reviews on your site.

Giving customer reviews and giving an account of the customer's experience are fantastic (and easy) methods to advertise your business. Customers can learn from the experiences of their past customers. is 80% of buyers are seeking opinions when they are deciding to purchase therefore why not supply the buyers with positive reviews from happy customers? Testimonials inspire your other customers to tell their own stories in addition to fostering better relationship between your company as well as the individual who made the comment.

For these testimonials from customers look up your reviews online and/or talk with your sales staff for the names of clients whom they feel might be willing to talk about their experiences. You can ask them to write their own reviews or even go a step farther. Interview your customer about what they liked about the product or service you offer and create a case study for prospective purchasers to study while making their purchase selection while browsing your site.

The detailed customer story will create a feeling of belonging inside your business. Make sure you get permission from your clients to tell their story.

It's important to share valuable information to current and potential clients. By telling an engaging story that is meaningful and compelling, a story is an effective method of marketing that will help in your business's success. Therefore, make sure your story is one that inspires and motivate your clients.

Hannah Juley Hannah is a recent graduate from UC-Santa Barbara. Her experience as a marketing professional has led to her being promoted to the post as Marketing Coordinator. Hannah assists in content creation in the form of social media, content and departmental expenses. When she is not working, she is usually at the beach either playing volleyball, or working on the form of an ebook.

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