The Thousand Solutions Blog

Build an audience without burnout: 3 strategies from mindset coach Becky Mollenkamp |

Dec 13, 2022

Find out about mindset coach and long-time Becky Mollenkamp's tried and true strategies for growing an audience and not burning out.

Becky Mollenkamp is an expert in mindset coaching that helps people make the shift from  being a small business owner to CEO, and build profitable businesses without burning out. By using her Gutsy Boss brand, she has assisted thousands of customers let go of the 'shoulds' and define success on the terms they prefer.

With nearly 20 years of experience as an entrepreneur -which included running a content marketing agency that earned six figures before starting her coaching business in 2015 Becky learned what works best for her in terms of building an customer base.

Today, three fundamentals drive Becky's advertising:

It's not necessary to keep up with the latest social media trends

Choose long-term strategies over instant pleasure

Maintain your peace of mind at work and build a business that lasts

There's a feeling that a emerging trend in marketing pops on the scene every single day. Trying to keep up could lead to feeling overwhelmed and distracted away from your goals. Becky is making the conscious decision to focus more on the strategies and methods that are working for her.

In the present, it's the removal of social media sites that create more stress than they bring success.

"I am at the limit of my ability in social media," she says. "I've removed myself from Facebook, which feels fantastic. It's the same with Instagram isn't a place I'm spending long periods of time there."

Becky's main guiding rule, getting rid of the "shoulds is also applicable to social media, especially in the case of doing too much at once.

"It begins to feel like a lot. The next step is to make the TikTok first, then I have to create an additional reel... a photo as well as video. I also have to have a really thought-provoking idea in order to create a Twitter. Then I have to have something on Medium. This is too much." Becky describes.

"I believe we're reaching the point of exhaustion as a species, and people are beginning to say, 'I have to shift some thing.'"

Instead of creating something new by scratch for every platform, find creative ways to utilize what you've done before. You can, for instance, convert the YouTube video into shorter clips for TikTok and Instagram Reels. The video transcript can become the basis of a newsletter or blog post.

What is it like what happens when you doown your followers? You communicate with them using a method or channel which you are in control of, for example, an email newsletter, an online community, or website.

Here's how Becky explains the importance of email for owning your customers.

2. Choose long-term strategies over instant satisfaction

After nearly two decades in the business world, Becky is aware of the strategies that are most effective for her. She is now returning to those tried-and-true techniques -- even if they may take longer to be repaid.

If you're building your business, it can be tempting to search for marketing tactics that pay off fast. It's easy to feel discouraged when you don't see instant success, but strategies that take more time and effort upfront often will result in stronger and lasting relationships to your target audience.

The type of work Becky performs requires vulnerability and honesty from her clients. Therefore, they must be comfortable when they work with her prior to coaching. Consistent communication through her email newsletter helps establish that trust.

"Before individuals do one-on-one sessions together with me, they generally are on my email list for six months or a one year period," the woman explains. "I'm regularly emailing them and for the clients to become acquainted with me. Some of them invest in something smaller but, over some time, clients who will be my personal clients ultimately invest in coaching."

The Gutsy Boss Podcast is yet another important element of Becky's strategy for long-term success. "That's took a while to earn a profit," says Becky. "I've been running my podcast for the past four years and am just getting to the point where every month I'm having growth in that audience."

SEO is the process of making your site, content, and products more accessible to users through search engines. Optimized content shows up higher on search results when you type in pertinent keywords and phrases. If you can optimize your content, the easier it is for your target public to locate it in search.

Becky was the founder of a content marketing agency before becoming an instructor as well as an SEO coach. SEO has stood through the rigors of career.

"SEO is a tried and true strategy that is effective," she says. "SEO is an extended game, but it's an investment that yields dividends. Instead of putting out an item that's got a shelf life of two minutes, SEO has an item that can go on for decades."

Because she optimizes the blog's and web-based content keeping her audience's specific needs with in mind, prospective customers can find Becky's blog via search. Once they do, the value she offers and her unique perspective will keep them engaged, reading, subscribing, and often becoming clients.

"I became the obvious choice because there wasn't someone other than me who answered the question the same way. If it was the last option they were able to come up with, then it was the answer that resonated, which means I answered with the manner they needed to hear it, and then they're going to want to work with me."

Then, Becky finds herself networking (what she describes as is an "old method to market") and using the network to get in touch with potential clients.

"Getting out and talking to my current network, and engaging in old-fashioned networking in person to meet new people... having the ability to get in front of the audiences of other people has been highly beneficial, whether it's summits or just partnering with people," she says.

What do all these techniques for building audience their common? They help Becky maintain a vital time-to-work balance, which is more crucial as ever for artists over the past few years.

3. Maintain your peace of mind at work and grow a business that lasts

"It felt like, suddenly all businesses were online business during the pandemic. It resulted in this massive burnout" Becky recalls. "I'm feeling it from many individuals: We're all kind of burned out with running an online business."

Becky is focused on finding ways to increase her reach and her business, without jeopardizing her lifestyle that she's created and wants to continue to live a life she enjoys. "I have a family, and I want to have a life. I don't want my existence to be creating media all the time."

"How do I make best choices that allow me to live my life and still expand my reach?"

Growth and productivity are wonderful, but not when they can be detrimental to your mental well-being.

"I want to think about what I do with my time most effectively but not simply because I'm looking to accomplish more, but because I actually would like to live a full life."

Don't be a slave to the "shoulds in order to create the business which is right for you

Becky assists her clients in helping them create businesses that don't burn out. She says it's a result of years spent finding that balance herself.

Her business has come far from her initial course that she launched in 2018. But the heart and soul of her coaching in helping people let go of those 'shoulds that's'shoulds' -- has remained constant with her products, contents, and own approach to expansion.