Brodo from a Takeout Opening to Nationwide Shipping, with the help of

Broth is the ultimate comfort food. What is the thing that we recall the most about having a cold as a child? Staying home from school, sitting on the couch watching the Price is Right, sipping on , you're guessed it! -- broth. It still brings that cozy, warm feeling for adults, regardless of whether they're sick or hunkering down in bad weather or looking for a boost to start their day.

Broth, and specifically bone broth, is very nutritious and chock-full of nutrients that can improve your gut health, skin, bones, and many more.

Brodo provides this superfood with a potent flavor available at their Four New York City locations and in conjunction with  their customers across the world.

Making their path to their success

It all started by Marco Canora, a James Beard award-winning chef, who was selling bone broth in to-go cups in the window at his New York City restaurant. The year was 2014. Marco had recently begun drinking broth for himself in a fresh, healthier diet, and was excited to offer his customers the community as an alternative for coffee.

This single location grew to four locations physically, all within the New York City area. From there, Brodo began to sell their delicious bone broth online via their online store. They then managed to get their broth in the freezer section of large retail stores like Whole Foods. They now distribute their product across the country and are constantly introducing innovative products like its soup kits.

What's the secret to the success of these companies?

The main reason is their commitment to quality ingredients and processes They refer to as "The old way made new and fresh." They utilize real bones from real animal, as well as all-natural, organic veggies, which they simmer over long durations without preservatives or concentrates. They aren't taking shortcuts and this is apparent that in the quality and taste of their foods.

When it comes to an online shopping experience, the key to success was found in identifying the appropriate tools and suppliers to serve their customers and business.

Brodo and

Brodo's first experience using WordPress wasn't the best, and it wasn't flawless. Their first website didn't fully fulfill their expectations, and they even considered moving to a different platform.

The team from Automattic was able to step in and work with them to understand their specific requirements and build the website that met their needs. Now, they have a responsive online store that the Brodo team is able to maintain, provides a great customer experience, and fully represent Brodo's brand. Brodo brand.

The new Brodo: Mobile-first, great UX, and strong accessibility

The revamp process began with a mobile first approach given that over half of shoppers who visit online use their mobile devices. Improving the website's UX (UX) as well as customer experience (CX) were primary goals.

To improve the user experience on the front-end, Automattic built an intuitive, image-focused design that highlights the advantages that bone broth offers. Simple animations draw visitors' eyes when they first arrive on the site. Additionally, the huge menu makes navigation easy.

The site they had previously used was difficult-to-gd. It was hard for them to create small changes such as changing the texts or images. Their new site was built by using the WordPress Block Editor and allows them to change everything from their products and product bundles to articles and pages. This is a major benefit to a growing, bustling business.

Setting up broth subscriptions

Shoppers have the option of choosing between a range of options, such as those from the Chicken Lover's pack, the Variety 10-Pack, and the Brodo At Home Gift Package. Then, pick between one-time orders, or a delivery every two to four weeks. There are also discounts for more frequent subscriptions.

Current subscribers are able to log in to their account on the site to turn their subscription off or on or pause delivery, stop an entire shipment, pick certain dates for delivery or edit the contents of their box. You can also see when their next delivery is due to arrive. Customers win because they don't need to contact a support number to handle their subscription. Brodo is able to provide support to other issues and reduce customer anxiety.

Choosing the right equipment

Working with the right tools has enabled Brodo to create a beautiful high-quality, functional site. We've touched on a few options, but let us look at some other tools Brodo uses to create the right site to serve their clients and their businesses:

• Pressable The managed WordPress hosting platform comes with built-in tools to speed up, secure and scalability specifically for the content management system (CMS).
• Jetpack: The speed-enhancing tools included in this plugin- like VideoPress -- play a big role in maintaining speedy loading times, while offering stunning images as well as top-of-the-line capabilities. Jetpack offers security scanning and live cloud backups in order to keep Brodo's site safe.

A cohesive experience for everyone

One of the greatest achievements that Brodo's website has achieved was the enhanced user experience for both Brodo's team members and their customers. Everything works together intuitively while automations save the time and energy to concentrate on other projects.

The exact same result for your business. I am passionate about helping store owners grow their brand and increase their sales with instruments that are seamlessly integrated.