The Thousand Solutions Blog

Black Friday and Cyber Monday: Ultimate Guide for the Sale of Digital Products in 2022 -

Nov 12, 2022

In the case of many businesses online, Black Friday and Cyber Monday are one of the busiest days of the year, offering plenty of opportunities to achieve revenues that are higher than the rest of the year. But, they can be among the most difficult shopping seasons to plan for.

This is a short outline of the topics we'll cover this morning:

 What are Black Friday and Cyber Monday

Black Friday, which occurs on the Friday following Thanksgiving in the US, unofficially heralds the beginning of the shopping season for Christmas. Cyber Monday is the Monday after Thanksgiving day in the US. When it comes to Black Friday and Cyber Monday, customers around the world are expecting big discounts and sales from their preferred businesses since they are ready to spend!

Recent years have seen online spending via desktop devices surged in the days of Cyber Monday across the United States, reaching nearly $6 billion by the year 2020. It's the rise of nearly 30% over the previous year. In the 2020 edition, Black Friday desktop spending was about $4.3 billion while Thanksgiving spending was around $2.7 billion.

This year, Black Friday will take place on November 25, 2022 and Cyber Monday will fall on the 28th of November, 2022..

Now that we got that essential information out of the way, it's the time for you to prepare your online store to prepare for the most popular shopping time in the entire year. If you're feeling overwhelmed, don't worry! Here are the most important (free) methods and tools that you can try to increase your sales from digital items during Black Friday and Cyber Monday this year.

 10 Cyber Monday and Black Friday Tips for Marketing to try in 2022

1. Offer Limited Time Price Reduction

Black Friday and Cyber Monday are two of the very few occasions when you are able to offer massive reductions to your product prices without losing your brand identity. The most popular promotions that are limited in time that online businesses can provide are:

  • Coupon codes for a percentage off the purchase of your customers. It is also possible to provide exclusive coupons to your most loyal customers for recognition of their support to your company and build brand loyalty
  • Gifts with purchases. It also gives a feeling of community that helps customers keep coming back to your shop. Be sure to give your customers what they really need i.e. complimentary products that complement what they're planning to buy.

In addition , the free item can be uploaded together with your primary digital item to ensure customers will get them all at once after they purchase.

2. Launch Limited Edition Products

Release of limited-edition merchandise usually means giving a different spin to your best-selling products. In the case of, say, selling digital wall art, you can release an exclusive edition of personalized wall art where your customers can input their names as well as their photographs of loved ones.

This provides an opportunity for you to test the water with new ideas for products, and , if it goes well, you can potentially create new best-selling products with this method. Launches of limited edition products bring attention to your web-based company and your brand. The increased exposure could result in increased customer numbers and sales for existing and new products.

3. Cross-sell Complementary Products

Cross-selling is the process of offering customers product(s) to complement their initial purchase. It is a great method to boost the purchase size of your clients who are returning and/or new to your store. might otherwise be leaving some items behind from your store simply because they didn't get a chance to see other products they might be interested in.

Let's say one of your clients purchased an ebook entitled "Beginner level Vegan Recipes". Recommend they check out your "Advanced vegan recipe for Level 1" and provide a discount if they purchase both of them in the same order. Utilize catchy phrases such as "You might also like this" or "Others have purchased" to attract your customers.

It is possible to set up one in less than 1 minute using 's free cross-selling tool.

4. Bundle Multiple Products

In order to put a fresh approach to this it is possible to create a special-occasion item listing in order to create the feeling or FOMO (Fear of Missing Out) for customers, and urge them to purchase now before the offer expires.

SELL DIGITAL PRODUCTS ONLINE

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5. Start an affiliate marketing program

Affiliate Marketing is a process where affiliate partners can make a profit by selling products through your online store. If you are successful in bringing a sale that the affiliate partners bring to your store, you'll reward the affiliate partners with a certain percentage of their commission each month.

Making your product available through affiliate marketing can be a fantastic option to boost sales and promotion efforts by allowing your affiliate network to help promote your goods for you. Black Friday and Cyber Monday is the perfect time to work together with bloggers, creators of content, and other influential individuals to advertise your product and share your revenue with these individuals in the form of an affiliate commission. You can even offer an increase in commissions during the most popular shopping time of the year , to encourage them to promote your products further.

You are able to easily create an affiliate program for your store online by following this step-by-step guide.

6. Launch a Referral System

Unlike affiliate marketing, a referral system is a different kind of marketing that does do not require the distribution of commissions. Referral System is also known as word-of-mouth marketing one of the strategies used to encourage your clients to spread the word about your products to their friends or social network. If they make a purchase, both your client and the person they refer to will be given discount codes for their purchase.

This is a powerful marketing technique because customers have friends and family members being referred to by their trusty networks. It is more likely for you to succeed in making multiple sales from your website.

You can easily set up the system of referrals to your store's online shop with this guide.

7. Run a Giveaway

Giving away prizes on your social media pages is a great method to get real-time involvement from your targeted audience. You can offer the possibility of winning prizes after they've completed some specific goals e.g. keeping your accounts on social media and sharing your product through social media platforms, etc. This is a fantastic strategy to grow your social media presence while pleasing your current and clients.

8. The launch pre-sale is now open, or you can pre-order products

By definition, a pre-order or pre-sale is an order that is placed on a product that hasn't yet been released. Pre-sales or items for pre-order on BlackFriday allows you to gauge the level of interest that your customers have in your upcoming products. Additionally, they offer your customers an incentive to feel excited to return to your store online and generate sales for your products in general.

Check out this article for how to setup orders for pre-orders in your online store.

9. Offer Upgrade Discount

Be aware that the season of shopping is end with Cyber Monday and Black Friday. come to an end until Black Friday or Cyber Monday. It is also among the most popular shopping times during the year. Giving discounts on upgrades to customers is a great way to encourage them to come back to your store on a later date to purchase more items at a reduced cost.

Read this tutorial about how discount upgrades work and how to setup it.

10. Offer Social Discount

It's well-known that one of the most effective ways to encourage consumers to share your goods via their social media accounts is by offering them an incentive, perhaps through a social discount. is a social discount feature permits you to give customers a discount on their purchase simply by sharing the product on Facebook, and more. This is a powerful means to connect with your customers' network who may eventually turn into your next customers and increase your brand reach.

 8 Tips for Preparing to be ready for Black Friday and Cyber Monday 2022

It is possible to determine if certain products' popularity is trending upward or downward in the Christmas season by with Google Trends. Be sure to tweak Google Trends' settings for example countries and timeframe. As an example, if you search "personalized gift" in Google Trends, you'll see that its popularity tends to peak around the holiday season. It's a fantastic option to incorporate into your store if you create items like customized digital artwork.

2. Optimize your Product's Search Engine Optimization and Purchase Conversion

The sales at your online store don't just happen by accident. Keep in mind that your clients go through a series of difficult decisions prior to deciding to buy your products. Optimizing your pages for your products allows you to influence your customers to make the right choices and assure that you've turned the majority of your site's visitors to paying customers.

Here are some suggestions to help you improve the rate at which your page's visitors convert to your products:

Create a Countdown Timer

Using timers to create a sense of urgency for the customers of your online store can encourage more people to purchase now rather than bouncing off your website in order to "think about it in the future". A lot of customers delay their purchases. While you certainly shouldn't trick your clients or transform them into frantic shoppers, we do want the customers to make a decision. That's where timers could save the day!

Allow Payment Buttons to be Activated

The payment buttons can provide you with a sense of trust in your transaction and improve your sales conversion. To enable, simply turn on payments by going to your store builder, footer and then Pay icons

76 76% of shoppers are looking for secure payment more than convenience when they're purchasing online. It's important to close this loop when you're dealing with customers who are worried about the security aspects of buying online.

Showcase Customer Reviews

88 98% of people trust online reviews as much in the same way as personal suggestions.

As your clients can't experience your product in their hands and be able to see them through their own eyes, they'll have to rely on online reviews of other buyers as evidence of social connection. Reviewing other customer's product reviews will help in making a purchase. Instead of letting them bounce off from your online store to look for reviews in other stores, ensure the reviews available to them on your own online store instead.

Here's a short instruction on how to set review reviews for customers on.  Customer reviews on Payhip also comes with the ability to approve reviews as well as automated post-purchase reviews to make the review-collection process more effortless.

Improve Copywriting for Product Description

Words can be powerful when it comes to improving your pages for sale. If you want to encourage your visitors to make a purchase you should consider improving your description of the product to make them aware of the value of your product.

Remember that any copywriting on your product page also contributes to SEO improvement efforts. This allows your pages' content to appear higher on Google result pages. This results in more traffic to your pages for products and your overall store online. It is possible to use tools like Ahrefs Keyword Explorer to discover keywords you ought to be using to get your products more visibility on Google Search.

This is a brief guide on how to further enhance your site's SEO for the holiday season.

Making your site's visitors paying customers involves a careful review of the customer's journey. Throwing a bunch of random products in front of your clients won't work!

Design a unique holiday collection that showcases products the customers are likely to be interested in during Black Friday and Cyber Monday. Additionally, you could consider designing a collection that is specifically designed to sell merchandise.

This is a quick guide on how to create product collections on.

4. Optimize Your Website for Mobile Ecommerce

According to Statista, 72.9 percent of all online retail sales are expected to be generated via mobile-commerce increasing from 58.9 percent in the year 2017.

There is one thing for certain that your store's website needs to be optimized to attract customers planning to purchase via their phones. Make sure that all the essential information regarding your product are visible in mobile view, and any other unimportant details should be grouped under an FAQ section.

's store builder allows you to toggle between mobile and desktop perspectives so that you can ensure your website is optimized to work with both types of views.

5. Optimize Your Checkout Experience

An unwieldy checkout procedure will result in a lower purchase conversion as this puts unnecessary barriers between your customers and their purchases. Do not let your customer's patience wane simply due to a frustrating customer experience at the checkout.

Fortunately, the checkout process is already optimized for digital product sales as it does not require unneeded information, such as a physical address.

Go through your online shopping cart as a customer and see if you can spot something that could be improved. If you've implemented coupon code, you should make sure that you check the check-out process to make sure you've setup your coupon code correctly.

In addition, check if you've offered the most payment options is possible for your clients. At , you can connect directly to Stripe as well as Paypal for all the payment options possible for your customers

6. Get Your Customer Service Ready

Getting your customer service under control involves making plans for the expected questions from your clients. You can create an FAQ section on your website to address your customers' burning questions and to reduce the number of customer support requests.

You must ensure you have sufficient capacity to respond to the requests of customers, as poor customer service is a recipe for bad online reviews. Save replies to your most commonly asked queries to cut down on the time required to reply to requests for support.

A good customer experience is essential to establish trust between your company's online and customers.

7. Spread the word! Promote, Promote, Promote!

Remember that your amazing bargains on the internet don't talk for themselves. This is the perfect opportunity to make sure you promote those Black Friday and Cyber Monday sales and to get your message out using every feasible means, including but not limited to:

  • Newsletters sent via email. Your clients will look through their inboxes for amazing offers from their favourite online stores. Consider segmenting your email list and sending out more relevant content that engages with your customers, and getting the right offers to the right people. Be aware this: Black Friday and Cyber Monday is all about timing-sensitive sales. Make sure your email content evokes a sense of urgency.
  • Social media. Channels on social media like Instagram, TikTok, and Facebook are great channels to share about your Black Friday and Cyber Monday plans to your target audience (through organic posts as well as advertisements that are paid).
  • Blog. You can create gift idea guidebooks for your clients to save them from having to think of great ideas to present their loved family members.

8. Remember to Prepare for The Next Biggest Thing ....Christmas!

Now that you've maximized the sales from your online store for Black Friday and Cyber Monday, it's time to think about the next major event... the Christmas season! Instead of thinking about nailing one-off purchases during Black Friday, think about ways to turn these one-time customers into lifetime customers.

Use the advertising strategies that we've discussed in the previous article to promote Christmas. It's also recommended to check in with your customers by sending a quick email about the upcoming promotions for Christmas as well as sending surveys to your customers. This will make sure that you take your feedback and suggestions on how you can improve their customer's shopping experience even further.

 Best Digital Product Ideas in Black Friday

E-book

The revenue from sales of ebooks reached 1.1 billion dollars by 2020. That's increasing by 11.86% from 983.3 million in 2019.. Adult fiction is responsible for 41% of all ebook sales through 2021.

Ebook sales allow you to provide your book to readers, without needing to undergo the tedious publication process for paperbacks. The readers can purchase your ebooks online and can access them immediately on the devices of their choice.

Audiobooks

A recent study suggests that it was found that nearly 20 percent of Americans listen to audiobooks.

The revenue margin for audiobooks is high because the price of conversion of books into audiobooks is low. Not all book lovers enjoy reading, so audiobooks allow you to reach and engage new and different audiences. More and more those who have dyslexia visual impaired, blind or are simply purchasing audiobooks. Also, having an audiobook can increase the number of ebooks purchased.

Customized Digital Art

Christmas is just close to the mark following Black Friday and Cyber Monday. Personalized gifts are among the most sought-after Christmas gifts to family and friends. When you search for "personalized present" on Google"Trends the item has been popular throughout the time of Christmas.

Personalized digital art allows customers to gift memorable items. Plus this is a sustainable present since it doesn't need packaging.

Online Course

Bundling it with a free digital download offer (e.g. free eBooks, worksheets, printables for free, etc) can make it very attractive to buyers to buy the online course bundle.

 Ready to go Black Friday and Cyber Monday

Are you prepared for the largest sales of the year? With a little preparation it is possible to exponentially boost the revenue you earn during the holiday season.

If you choose to play the cards right, your holiday sales revenue could be more than you thought was possible. Let us know in the section of comments below should you have questions.