Are you using screen recordings in your marketing yet? This is how.

Screen recording software to help with your marketing strategies could be innovative way of changing the game. Instead of laboring over long, hifi how-to videos and carefully-storyboarded product screens that take weeks to spin up (not to mention tons of creative resources), you can create tailored customer marketing with screen recordings.

These videos are short clean, simple and crisp, meaning you can ramp up the visibility of your videos across multiple channels without having spending a large amount of money on the production.

Screen recordings help you show instead of telling the audience what your brand stands for. They also aid in developing relationships, solving issues and bring your message to life. However, without a professional editing process screen recordings could seem unprofessional and sloppy in the best case.

In this article, we'll share some tips as well as the best practices to ensure you can make captivating screen-based recordings that will entice the viewers to take the subsequent steps.

In this article

1.       How can you get started recording screen images in your advertisements?
2.       How do you crop or edit your screen videos
3.       Six ways to utilize screen recordings and the reasons you need to
4.       FAQs about screen recordings
5.       Connecting it all

Why start using screen recordings to promote your business?

Video-lovers want more -- 31 percent of marketers say that their main viewers seem to favor videos over other forms of content.

In essence, screen recordings can be a very flexible tool that lets marketers to communicate more effectively with their target viewers. Since they're cheap and simple to create so it's not a surprise that they're making a regular part of marketing videos.

In 2022, 57% the companies that created video marketing films that were screen recorded.

Improve user experience

Screen recordings could help you communicate with customers. Customers are more likely to see a quick screen recording instead of reading through a long text. Customers can also find out what your company's service can be all about.

Short screen recordings can also walk customers through their questions about the product or show them how to get the most from capabilities that are brand new.

Personalize communication

Screen recordings can be more social than traditional video voiceovers. They're a more natural form of communications and help establish rapport with customers during initial onboarding, or in tutorials for current users. They're also simple to design and edit, making it easy to personalize them for different users.

These videos offer a look inside the company and also provide an opportunity to highlight the positive side of your company.

Conserve the assets

The majority of teams face limitations on bandwidth and budget. Screen recordings offer a low-cost method for your team to create brand assets and not put stress on your creative team by submitting endless video requests.

The process is also very easy and anyone from sales representatives to your customer service staff could create assets that are consistent with the their own brand.

What can you do to crop and modify the screen recording of yours

What tools can you use to record your screen

1. You can begin by selecting Get Started at no cost. After that, you'll have login or register an account free of charge.
2. Now you can choose to start recording your screen right immediately, download the application, or install Chrome extension. Chrome extension.

1. For recording to begin, on Record. From the left-hand menu, select which option you want to record your screen from your camera or with both.

What is the best way to crop and edit screen recordings with Create

Here's how to get started:

1. Choose or upload the screen recording you want to edit. Select a video from your Create Library or upload a new video.
2. Make use of the Crop + Fit tool to crop the length of your videos. Frame your video with the Crop + Fit tool then select the proper aspect ratio. Then, you are able to move the video around to change its position or adjust the size.

1. Preview, save and then send the edited videos. Preview your video to make sure that it looks flawless. Save it on your computer's desktop, or post it to Create.

Six strategies to make use of screen recordings, and the main reasons why you must

Screen recordings could help in making your material more appealing to the eye. Start your screen recording with these six ideas.

     1. Product demos

Simple videos showing how to use your product could be an effective way to show your clients the product at work.

People often prefer to see how something works rather than attempting to comprehend it through a text--- 96% say they have watched an explanation video in order to know more about the product or service.

Make use of this feature to share screen recordings specifically for your service on your website. Customers will be able to see what your product does in the context they have in mind.

Screen recordings also make an excellent way to present an exciting new feature through the use of a brief teaser video instead of requiring viewers to translate a text. In particular, the social media management platform Hootsuite frequently shares screen recordings of feature demos and teasers on Instagram.

     2. Troubleshooting

Instead of depending on live chat, email, or help via phone, support reps to customers can utilize screen recordings that give customers visually-oriented explanations on how they can solve specific issues they encounter. Support reps are likely to solve issues faster and satisfaction of customers can be improved.

To assist your customers who have common concerns, you could swap out your written FAQ section for visual screen recordings.

Garrett Smith, the head of local SEO for GMB Gorilla Garrett Smith, GMB Gorilla's local SEO head, says that recording screen images can help GMB Gorilla offer more effective technical support. "We use screen recordings in the service demonstrations each when we create a Google Business Profile for our clients. This is also the case when we need to troubleshoot technical problems. This can prevent repeated calls because the customer will be able to review earlier recordings about the same issue. "

     3. Customer interviews

Marketers are able to use screen recording to record feedback from customers, complaints as well as feedback. The visual interview has advantages in that clients can screen share and turning the webcam on to talk with the person interviewing them.

It's much more intimate than a basic phone or survey. There's the added benefit that marketers can read the body language of customers and facial expressions.

Teams are able to analyze information from the video clip and relay key information to all other stakeholders.

     4. Technical tutorials

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     5. Sales enablement

Instead of using sales cards which are generic or intro videos for product introductions sales reps may make use of screen recording software in order to create customized videos that highlight particular usage scenarios of the product.

Emily Brook, a senior market manager for The Influencer Marketing Factory The use of screen recordings helps in showcasing their products.

     6. Walkthrough of Content

Using screen recordings in your posts can make your posts more attractive to a broader audience. The possibility is that users aren't able to follow a 3000-word step-by-step guide. Instead, they may want a shorter video summary of the piece.

In this case, marketing professionals can utilize screen recording to kick off blogs with a brief graphic summary of the content.

Instead of providing a series of screen images, why not make screen recordings in order to produce content targeted towards your item?

Berenika Teter Berenika Teter, the SEO expert for Klaus discusses the way she makes screen recordings for real-world scenarios to her audience.

Questions about screen recordings

1.       Can you crop a screen-recorded movie?

You are allowed to modify and crop a screen recorded video. Based on the software you select, you can save the screen recording onto your internet browser, or alter it in an application to use on desktops.

1. HTML0 What software can I use to modify recordings of screen?

Then putting it all together

Screen recordings assist in creating information that encourages users to act. Screen recordings are a great way to convert dull or complicated written explanations into fun and engaging visual content.

From product teasers to videos for troubleshooting, screen recordings help put your audience first. Screen recordings are an excellent way to maximize your resources without relying on your design team or designer of designers. Keep these ideas in mind to help answer your audience's concerns, offer helpful sources and establish relationships with your prospects.

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