Are you using screen recordings for your advertising yet? Here's how.
Using screen recording tools for your marketing strategies can be a game-changer. Instead of laboring over long, hifi how-to videos and carefully-storyboarded product screens that take weeks to spin up (not to mention tons of creative resources), you can create tailored customer marketing with screen recordings.
They're sweet, short, and clear, meaning you're able to boost your video presence on different channels with a minimal production budget.
Screen recordings allow you to show instead of telling the customers what your service stands for. They're also a way of building rapport, problem-solving, and helping bring your message to life. However, without a professional editing process screen recordings could appear sloppy and unprofessional at most.
In this article, we'll share the best practices and tips so that you can create eye-catching screen-based recordings that will entice your target audience to take the next steps.
In this article
- Why start making screen recordings for your marketing?
- How do you crop and edit your screen videos
- 6 ways to use screen recordings & why you should
- FAQs regarding screen recordings
- The whole thing
How do you get started using screen recordings to promote your business?
The public is visual, and they are demanding more video content --- 31 percent of marketers say that their key viewers seem to favor videos over other content types.
In essence, screen recordings are a versatile tool which can assist marketers in communicating more effectively with their target audience. Given they're budget friendly and simple to create, it's no surprise they're increasingly a part of videos used in marketing.
By 2022, 57% of video marketers created screen-recorded videos.
Improve user experience
Screen recordings can make it simpler to talk with your customers. Customers are more likely to view a brief screen-based video than to read a plethora of text and try and determine what your service is about.
Screen recordings of short duration can guide customers through their questions about the product or instruct users how to make best use of the latest features.
Individualize your communication
Screen recordings are more sociable than video voiceovers that are formal. They're a more authentic form of communications and create rapport during customer initial onboarding, or in tutorials for the existing customers. They're also quick to make, so it's easy to personalize them to people.
They offer a peak of the inside and are a chance to highlight the fun aspect of your enterprise.
Save resources
Most teams are faced with constraints on bandwidth and budget. Screen recordings offer a low-cost option for your team create brand-specific assets and not bother your creative team with endless video requests.
The process is also very easy. Anyone from salespeople as well as your customer service representatives can make on-brand assets.
How do you crop and modify the screen recording of yours
What tools can you use to take a screen recording
- Start by clicking Get Started for Free. After that, you'll have to log in or create a free account.
- Then you'll be able to start screen recording immediately install the app or install the Chrome extension.
- For recording to begin Click open Record. From the left-hand side pick whether you would like to capture your screen using your camera or both.
How do you crop and edit screen recordings using Create
Here's how you can get started:
- Upload or select the screen recording you want to alter. Choose a screen recording from the Create Library, or add a new one.
- Use the Crop + Fit tool to trim your video. Frame your video with the Crop + Fit tool, and choose the right aspect ratio. You can then pinch it to reposition it, or alter its size.
- Preview, save, and share your cropped footage. Preview your video so you're sure it looks perfect. Then save it to your desktop or share it on Create.
Six ways to make use of screen recordings and why you ought to
Screen recordings help make your material more visually engaging. Get your screen recordings going with these suggestions.
1. Product demos
Simple how-to videos are a good way to show customers your product at work.
It is often more enjoyable to watch the process of something instead of trying to conceptualize the process from written words-- 96 percent say they have watched an explanation video to find out more about the item or product or.
Take advantage of this option to share screen recordings that are specific to your product on your site. The customers will then be able to see how your product works for their specific use case.
Screen recordings can also be a great way to introduce the new feature by making the use of a brief teaser video rather than requiring your audience to attempt to understand a text. For example, Hootsuite is a management system for social media. Hootsuite regularly shares videos of screen demos as well as teasers on Instagram.
2. Troubleshooting
Instead of relying on live chat, email or even phone support, representatives from customer service could use screen recordings to give customers visual walkthroughs of the best way to resolve their specific issues. Reps from support will be able to solve issues faster and customers' satisfaction will rise.
To help customers solve frequently asked questions, it is possible to swap out your written FAQ section to video screencasts.
Garrett Smith, the head of local SEO for GMB Gorilla explains that screen recordings can help to provide better technical assistance. "We use screen recordings in service demos whenever we set up an Google Business Profile for our clients. We do the same when we need to troubleshoot technical problems. This helps avoid repeat request because the client can review the previous recording about the same problem."
3. Customer interviews
Marketers may use screen recordings to record customer complaints, suggestions, and comments. These visual interviews have an advantage in that customers can share their screens and turn the webcam on to talk with the person interviewing them.
It's more personal than a basic phone or survey. There's an added advantage that marketing can interpret the clients' body language and facial expressions.
Teams may analyze the comments on the video and then share the key data with stakeholders.
4. Technical tutorials
"You can write the best text-based tutorial, but it's just not the same as seeing someone walk you step-by-step through the whole process speaking directly to you. It's more human and easier to grasp and internalize. It is possible to repurpose the recordings for social media posts as well as product documentation." Tomas Laurinavicius, growth manager at SaaS.group
5. Sales enablement
Instead of sales cards that are generic or intro videos for product introductions sales representatives can make use of screen recording software in order to create customized videos that highlight particular use scenarios for the product.
Emily Brook, a senior marketing manager for The Influencer Marketing Factory, explains that using screen recording helps them showcase their offering.
6. Content walkthrough
Utilizing screen recordings within the content you create can help make the content reach more people. People may not always have time to read a 3,000-word detailed step-by-step instruction. Instead, they may prefer a snappier video summary of the post.
Marketing professionals could, for instance, utilize screen-based recordings at the start of blogs as a short visual summary of the written material.
Instead of presenting a set of screen shots instead, why not make screen recordings to make sure that content focusing on products is brought to life?
Berenika Teter, an SEO specialist for Klaus, explains her method of using screen recordings to highlight real-life scenarios to her viewers.
"When I was working at Ingrid (a delivery checkout software) I would record what's known as "checkout teardowns" with a screen recording tool. It was a great way to explain concrete examples to our users since I published the videos on LinkedIn and embedded them in our blog posts when they were appropriate for the circumstances."
Berenika Teter is the SEO specialist with Klaus
FAQs about screen recordings
- Are you able to crop screen-recorded movie?
Yes, you can cut and edit screen recordings video. In accordance with the program you select, you may transfer the screen-recording to your web browser, or edit it in desktop applications.
- What application can I use to modify recordings of screen?
Putting everything together
Screen recordings can help you develop content that inspires people to take action. They're a way of turning complex topics or dull written descriptions into entertaining and entertaining visual material.
From teasers for products to videos for troubleshooting, screen recordings help ensure that you are putting your customers first. Screen recordings are also a great means of making the most of your time and not relying on the designer or team of creatives. Remember these suggestions to help answer your audience's queries, give helpful resources, and nurture relationships with your prospects.