Are you using screen recording in your ads yet? Here's how.

Screen recording tools used to assist your marketing efforts could transform your marketing strategies. Instead of laboring over long, hifi how-to videos and carefully-storyboarded product screens that take weeks to spin up (not to mention tons of creative resources), you can create tailored customer marketing with screen recordings.

They're short, sweet, and simple, so you'll be able to increase the reach of your channels without a large budget.

Screen recordings let you explain to the customers what your service stands for. They also aid in creating rapport, solving problems as well as bringing your message to life. But without an experienced editing procedure, your screen recordings may appear outdated and boring at worst.

In this blog post we'll go over the top practices and tips so that you can produce captivating screen recordings that entice the viewers to take the next action.

In this article

1.       Are there main reasons for you to make screen recording for marketing?
2.       How do you cut and modify your screen videos
3.       6 ways to utilize screen recordings and the benefits of using them.
4.       FAQs on screen recordings
5.       Connecting it all

How can you begin making screen recordings for your advertising?

People who are visually inclined want more video-based content --for example, 31 % of marketing professionals affirm that their most important audience seems to prefer videos over other forms of content.

Screen recordings can serve as a valuable tool which can assist marketers better connect with the people they want to reach. Because they're affordable and easy to produce, it's no reason to wonder that they're becoming a frequent element of promotional videos.

In 2022, 57% the companies who created marketing video made films that were screen recorded.

Improve user experience

Screen recordings allow you to communicate with your customers. It's usually simpler for customers to look at a quick screen video rather than reading many words, and try to understand the message your offering is about.

Screen recordings that are short in duration can walk customers through the features offered by the product, or demonstrate how they can get the most value from the new features.

Make a personalized message

Screen recordings seem more friendly as opposed to traditional voiceovers. They're a much more natural form of communications and may help build trust during the initial onboarding of a new customer as well as in training sessions for existing users. They're also simple to design and simple to adapt to people.

They provide a peek into the interior and may be an opportunity to showcase the fun aspect of your company.

Conserve your resources

Nearly all teams face limitations on bandwidth and budget. Screen recordings offer a low-cost option for your team make branding assets that aren't burdening the creative group with a constant stream of video requests.

It's also very easy to makeany of your sales reps as well as your customer service representatives is competent to design and create products for your brand.

What are the ways to edit and crop your screen-based recordings?

What are you able to do to record a screen

1. Click here to get started and begin your free trial. Next step is to login or create a free account.
2. Now you can choose to record your screen from by installing the app or download Chrome extension. Chrome extension.

1. To begin recording Click Open Record. Then, on the right side, choose the option to record your screen using your camera or with both.

How can I crop or edit screen recordings in The Create

Here's the best way to start:

1. Select or upload the video you want to modify. Select a screen from the Create Library or upload a brand new video.
2. Use the Crop + Fit tool to reduce the size of your video. Frame your video with the Crop + Fit tool, choose the proper aspect ratio. After that, you can squeeze the video in order to move it or change the size.

1. Download, view and then share your edited video. Preview your video to make sure that the quality is perfect. It is possible to save the video on your PC or post it via Create.

There are 6 methods to utilize screen recordings, as well as the reason why you need to

Screen recordings help make your material more appealing to the viewer. Make sure you are recording screen footage with these suggestions.

     1. Product demos

Videos that demonstrate simple steps can be a great method of showing customers your product in action.

It is often more enjoyable to see how something functions instead of trying to understand it through a text-The average of 95 percent said they've watched an explanation video in order to know more about a item or.

Make use of this feature to make screen recordings available that are specific to your service on your web site. Your clients will be able to see precisely the function of your product to meet their needs.

Screen recordings can be an effective way of introducing the new feature by making an introductory video that is short instead of asking your viewers to figure out what a text means. As an example Hootsuite, a social media management platform Hootsuite regularly uploads videos of screen demonstrations as well as teasers on Instagram.

     2. Troubleshooting

Instead of relying on support via live chat, emails or even telephone support, representatives from customer support can use screen recordings to present customers with visual explanations on the best method to resolve their particular issues. Support reps can resolve the issues quicker and customers' satisfaction will rise.

In order to assist customers with their most common questions, you could change your FAQ section with video screen recording.

Garrett Smith, the head of local SEO for GMB Gorilla explains that screen recordings can help GMB Gorilla provide more efficient technical support. "We use screen recordings in the service demonstrations when we establish a Google Business Profile for our clients. This is also the case to help troubleshoot technical issues. This could help to avoid repeat calls as customers will be able to return to an earlier recording to resolve the issue. "

     3. Customer interviews

Marketers can use screen recording to record comments from customers, suggestions in addition to feedback. The advantages of these interviews are that allow clients to connect to their screen and switch the webcam to speak with the person interviewing them.

It's more personalized than a telephone call or simple survey. It also has another benefit in that marketers are able to understand the customer's body language and facial expressions.

Teams may analyze feedback on the video and relay key details to stakeholders.

     4. Technical tutorials

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     5. Sales enablement

Instead of sales cards that are generic or intro videos used for product introductions sales representatives could make use of screen recording software to provide custom-made videos that emphasize certain uses for the product.

Emily Brook, a senior marketing manager at The Influencer Marketing Factory She explains how screen recordings can help the team present their product.

     6. Content walkthrough

Screen recordings included within your blog posts will help your content more accessible to a wider public. A few people don't be able to sit through a 3,000-word steps-by-step instructions. Instead, they may prefer a quick video summation of the text.

For instance, marketers could utilize screen recordings at the start of blog posts to give a brief visual summary of the written content.

Instead of making a series of screen images Why not make screen recordings to help bring product-focused content to life?

Berenika Teter, who is the SEO specialist in Klaus describes the method she uses of using screen recordings to present real-world scenarios to her audience.

Concerns about screen recordings

1.       Are you able to crop screen-recorded film?

You can indeed modify or crop an screen-recorded video. Depending on your chosen software it is possible to transfer the screen-recording to your web browser, or edit it with desktop programs.

1. What kind of software will I require to edit the screen recordings?

Then putting everything together

Screen recordings are a great way to in the creation of content that stimulates. They're a way of turning complicated topics or boring written explanations into engaging visually appealing material.

From promotional videos to instructions for troubleshooting problems, screen recordings let you place your viewers first. This is also a means of maximising your budget and not relying on your graphic designer or team of designers. Keep these tips in mind to address the concerns of your customers as well as provide helpful advice, as well as build rapport with prospective customers.

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