Are you ready for An All-in-One eCommerce Solution? -

Aug 31, 2022

If you're selling apps or digital content software, there will always be an opportunity think about how you are going to make money off your product or service and scale your business.

Subscription? One-time payment? Is my item or service going to will be offered worldwide? What is the buying experience going to be like? How will I collect payments? There are infinite number of questions that are likely in your mind when you start exploring the ecommerce possibilities for your company.

Investing resources into homegrown tools and collecting point solutions from third-party vendors are only going to take you up to. But how do you know when the time is right to invest in a comprehensive online store?

To help you out to help you out, here are a few suggestions for the internal and external things to take into consideration in deciding if an integrated ecommerce solution is right for you and your business.

The External Factors; The State of the Ecommerce Industry

The consumer is embracing the digital world of.

There is a clear possibility for businesses to profit from this growing market. And the key to success comes down to focusing on the experience of customers.

Businesses need to focus on the global preferences of consumers.

E-commerce that is cross-border is on the rise. Forrester predicts that shopping from across the world will comprise 20 percent of ecommerce by 2022, which will be worth $627 billion. The majority of consumers aren't worried with the location of an organization when it comes to purchasing online. And they have high expectations about their experience shopping.

The key to be successful in the growing global landscape is to accept global payments and offer localized pricing various languages as well as maintain international and local compliance with the laws and taxes. The right ecommerce solution allows localized shopping customer experiences for every customer around the world.

Internal Factors; Your business

Costs are rising through DIY or point solutions is making e-commerce experience disjointed.

At first glance, it seems sensible to invest your internal resources into building a homegrown ecommerce solution. Actually, a customer, Nelio, explored the homegrown option before choosing's the complete platform for ecommerce. However, these internal products typically require a large quantity of both time and resources to keep. Your internal teams could be better utilized for bigger issues, such as the creation of new products and services to aid in the growth of your company.

In contrast, there is no end to the variety of products your company could purchase to manage each piece of the online shopping experience. But, the competing solutions will end up costing your company more in the end run, and will limit the ability of your company to deliver the perfect e-commerce experience consumers have come to have come to.

Insufficient conversion rates can limit the revenue you can earn.

In the case of lower conversion rates, it's usually youand not the user. Are site visitors shocked by tax-related surprises? Are they concerned about the website data and transaction security? Are they annoyed by the insufficient payments?

There are a myriad of factors that play a role in the low conversion rate of your website. A comprehensive e-commerce platform provides you with top practices and industry standards which will boost confidence among the customers who visit your site. If you're not getting the amount of sales you were hoping for, it may be time to make changes.

Inefficient checkout processes are interfering with scaling your business.

Pages hosted by third party vendors as well as clunky checkout experience won't suffice anymore. The consumer expects a seamless personalized experience through the checkout procedure. If your customers aren't getting the kind of experience they're expecting, they will turn to companies. And relying on dev resources to make updates to your product pages wastes precious time and money.

Make sure you conduct an audit of the checkout process. Heatmaps will help you find the areas that customers drop off prior to making purchases. Combining that information with an e-commerce platform of the top quality that will help you build modern purchase experiences featuring popup checkouts directly from your page of products, as well as the ability to add discounts that are exclusive, as well as offer cross-sells and up-sells. It's all done without having to rely on dev support!

Are some of your internal and external factors hitting the same area? It may be time to switch to an all-in-one ecommerce platform to handle the complete online shopping experience for your company. Schedule your custom demo today.

Chris Lueck   Chris Lueck is a Board Director at . Prior to joining , Lueck served as Co-Founder and Managing Partner of Pylon Capital, a privately-held venture capital firm that focuses on high growth, technology-enabled service companies. Chris obtained a Master of Science Degree in Electrical Engineering from the University of Virginia and a Master of Business Administration Degree in finance and entrepreneurship from the University of Southern California. He is currently living in Santa Barbara, California.