An Overview of Using Pinterest to Market Your Products

With a fantastic product on hands and a fantastic store marketing is the one thing standing against increasing sales. It doesn't matter if you're trying to get in touch with new clients or encourage existing customers to buy again, Pinterest provides a great opportunity for your store.

Pinterest can be described as a search engine for finding ideas like food, recipes, home and fashion motivation, and so on. Their mission is to bring everyone the inspiration to create an environment they enjoy.

With billions of Pins available on Pinterest, you'll always find suggestions to ignite your imagination. When you discover Pins that you like, pin them to boards to keep your ideas organized and easily accessible. You can also create Pins to share your thoughts with other people on Pinterest. Let's look at why Pinterest is an excellent online marketing tool, and learn ways to use it to your advantage.

The reason to use Shopping on Pinterest?

There are a myriad of methods to market your products via the web, from email to the internet, social media, paid advertisements and much more. The question is why should Pinterest be element of your marketing strategy?

There are over 400 million active monthly users on Pinterest. For the U.S. alone, Pinterest reaches 37% of U.S. internet users each month. (1) The Pinners (Pinterest users) have made more than 7 billion Pinterest boards and saved more than the 330 billion pins they save each month. (2)

However, the most important thing is that shopping is a top activity for Pinners.

There's a reason the shopping experience is different online when you're on Pinterest. Pinterest offers similar exploration and browsing you're accustomed to experiencing in your daily life.

Nine out of ten people who use Pinterest regularly believe that it improves the shopping experience. (3)

If you're on Pinterest shopping has become a way of life.

When they discover something they love then they buy more. Shoppers on Pinterest invest two times more in a month than users who use other platforms. (4) Weekly Pinners are seven times more likely to declare the fact that Pinterest is the most influential platform for their buying experience, when compared with the social media websites. (5)

What can be the best way to promote products on Pinterest

1. Set up shop

If you publish your catalog, the items will naturally appear on all the websites where customers are likely to buy, such as Shop through search, Shop from Pins, Shop your Board and many more.

It is also possible to install the Pinterest tag, which tracks results and helps you make the most of advertising options that give you more control influence, and reach.

This extension are able to:

• Claim your website:Ensure your brand name is displayed on each Pin visitors create using your site.
• Connect your catalogue to Pinterest lets customers browse products from your Pinterest shop.
• The"Save To Pinterest" link Allow customers to create fully-featured Pinterests using your product.
• Install The Pinterest tag Monitor changes and events.

Once you upload your catalog, and then install the tag, you've set your shop on Pinterest and will have access to the complete assortment of options for buying.

2. Advertise effectively

Making a small investment into the most popular Pins or even promoting an imminent event or new product can be a great strategy to turn views to sales. There are various ad styles and options you could use, such as:

• Advertisements for sales: Reach shoppers when they're most likely. Shopping ads include helpful details including pricing, product availability, and reviews. Advertisements for shopping now show up across a variety of shopping platforms through Pinterest (e.g. visual search).
• Collections ads: This immersive format makes use of slideshows and videos to guide shoppers to shop similar items. They're great for building bigger baskets as they can help shoppers find more products they like.
• Automatic solutions: Set it and forget it. With Automatic Bidding, Pinterest will automatically adjust your bids in time, ensuring the highest quantity of conversions possible for your budget. With Campaign Budgets the setup process is easier than ever and you'll get greater results, faster.
• Dynamic retargeting Find individuals who cannot stop from thinking about your product or require a push. Retargeting can be based on what people were looking for on your site or by the items they have on their shopping cart.

However, regardless of the choice you make, be sure to make sure you take time to evaluate your goals, budget, and audience. Do you wish to bring visitors to your site or gain email subscribers or turn customers into clients? How much do you want to spend each hour? Are you looking to present your ads based on specific areas, genders, or particular interests? These factors all play a a big role in the performance of your ad.

Need a little guidance? Pinterest provides an in-depth review of making Pinterest advertisements.

3. Participate in this program to become a Verified Merchant Program

Shoppers love shopping with the brands they trust. Users on Pinterest are nearly fifty percent more likely be open to new brands. (6) When they find a brand they enjoy, they're more committed.

The Verified Merchant Program helps shoppers discover and purchase from brands that have been vetted. Membership is free and makes your business be noticed.

The benefits of this include:

• The badge is exclusive to your profile and product Pins to show your business is checked. The shoppers will be able to see your eyeballs as they make their decision on which items to purchase, just like at their favorite shop.
• Enhanced product distribution across retail spaces and other experiences. This puts your products right in front of people who are looking for brands that have a new look.
• Access to exclusive features like the details of your retailer, to show your brand values and the communities that you represent. Shopping based on values is never more crucial to your customers. Gen Z, for example will pay 60 percent more on an eco-friendly product. (7)
• The cost to join is free. To apply, your account should:
• Be sure to follow the Pinterest Merchant Guidelines
• Are you able to connect your catalog
• Make sure you have you installed the Pinterest tag set up

4. It is easy for other people to share your information

Naturally, you'll wish to make it as easy as you can for your site's visitors and customers to share the content on your site with the Pinterest accounts. Add an "Pin It" button to your site and let them share anything from products to infographics fashion inspirations, as well as recipes. This is a fantastic method to connect with new customers without spending any money.

5. Grow your business with a no-cost ads consultation

If you're unfamiliar with Pinterest Ads, you might qualify for personal, free campaign assistance. Find our top tips on how to increase your sales with custom creative strategies, campaign tips and much more via visiting this link.

Use the best of Pinterest

If you're willing to put in a bit of effort and dedication, you can find success by using Pinterest. Concentrate on creating useful, helpful content, designing attractive images and videos, as well as improving your Pins to be relevant and search-engine friendly, and you'll be in the right direction.

1. (ComScore, US, Aug 2021)
2. (Pinterest Global analysis, Sept 2021) and browsed more than 5B (Pinterest, Global analysis, April 2021)
3. Source: Reach3, US, The Retail and CPG Way to Purchase daily Pinterest people who have saved Retail and CPG content vs people on other platforms like Facebook, July 2021.
4. Source: Dynata, US, 2021, shopping for fashion and beauty for weekly Pinterest users and users on other platforms, in April 2021.
5. Source: Reach3, US, The Retail and CPG Route to Purchase daily Pinterest members who store Retail and CPG content in comparison to people who use other platforms, August 2021.
6. Source: Dynata for Pinterest, Research study on shoppers who utilize Pinterest weekly for makeup and fashion, in comparison to those who don't Pinterest. US March 2021
7. Source Pinterest: Internal US data, January -December 2020