After seven years of coaching career Becky Mollenkamp is honing into her work that she's enthusiastic about.

Learn how mind-set coach and time-tested writer Becky Mollenkamp is evolving her business in order to be more focused on what she enjoys doing.

What would happen if are able to given up of"shoulds "shoulds" in the past and started trusting your instincts?

Coach Becky Mollenkamp, her decision to stop her role as an "shoulder" has changed everything. Her professional life too.

Becky assists individuals in the change from "small proprietor" to CEO, and helps them build businesses which don't go out of business. Through her Gutsy Boss brand, she has helped thousands of customers determine their own "shoulds" and define their the success they want to achieve based on their own criteria.

There are more than 20 years business experience and entrepreneurship in addition to her work as a CEO of a six-figure Content Marketing company prior to launching her own coaching company in 2015.

Recently, we spoke with Becky to get to know more about how her business has developed in the last few years as well as look back on the journey she took to become a creator. The business is in transitional phases as she focuses specific work for mid-sized entrepreneurs, their advisors and employees.

Find out the method Becky is building her business using her own intuition and has let go on"shoulds, "shoulds" -she helps others business owners achieve the same.

She's found her calling in the field of coaching the mind

While Becky worked as an entrepreneur for more than twenty years, coaching was not an essential part of her business plan.

"What motivated me to take the sport of coaching was my brother's passing in the year 2010 due to an overdose fatally caused by heroin. It really shook me awake out of night's sleep," Becky explains.

"I had a lifestyle that was filled with "shoulds," and following the same routines and taking care of all the activities that are required. I realized that my life is way far too small to enjoy an existence that isn't the one you want to live."

"I didn't know what I wanted. However, I was sure I was not interested," Becky remembers. The writing business she was working for closed and she returned to her home with her family. The time came to do the in-depth investigation and find the way she planned to do with her time and her time doing in the next life.want her future life look as.

Becky started to establish her own writing company. "It was something that I was familiar with and what I could do well in. Then I realized that what most wanted to achieve was to help others break out from their'shoulds'."

So she started coaching.

"I found out that I am able to aid others in dealing with the same stuff that I've been dealing with. This is why I decided that that's what I'm supposed to do. That's the job I'm supposed to do."

Becky's previous experience as the CEO of an agency as well as an increased desire to aid other people has made Becky's distinctive outlook an ideal match to guide your thinking.

"I'm not a strategic planner or advisor any more, rather an advisor or coach. So I help people come to their own decisions and their own knowledge of things they'd like to see happen in their lives or businesses, and assist them in navigating the right path for achieving that" Becky explains.

As a way of helping clients live their values more effectively, she includes her personal beliefs in her work. "I'm female-centered coach. This is that I value the lived experiences of my clients as well as having a keen awareness of trauma. My philosophy of coaching is kindness, and not blame or shaming."

Based on her own experiences and expertise, Becky began building her coaching company online -- however, it was not without a lot of 'shoulds', too.

De-mystifying the rumors about what an online-based company must be able to

In response to questions regarding the obstacles in starting her own coaching company, Becky laughs. "There there weren't any obstacles that I did not face. I believe I faced each difficulty."

The battle of the "shoulds were waged here, also. "I believe the toughest problem was the discussion over the internet regarding the way your company should be presented, and the best way to run it, as well as the things you have to do to be successful," she says.

At the end of the day, Becky discovers that the general belief is that those who do not consider their business seriously at the start don't have faith in themselves. This could be harmful and a sign of the privilege. "I was unaware of this as a young person and felt guilty as well as the belief that I wasn't performing my job well enough since I had to write in order to get byto make ends meet."

The woman recalled thinking "Why could I not make this coaching more efficient and successful rapidly? What's wrong?"

Most people cannot put their money into the job of their dreams for a long time, and that is a fact! It's a lengthy process. However, it doesn't necessarily mean you're not as committed or a good entrepreneur.

"I felt I was forced to complete myself and get rid of the shame and blame . I also realized the fact that the advice to be the most powerful person in the world" wasn't practical for the vast majority of people."

"The most difficult portion of the initial was understanding the possibility of gradually transitioning from writing business documents to establishing a brand new company." She worked on reducing her workload by 25 percent per year. The first year she was writing 25 percent as well as 25 percent percentage coaching. "Honestly it's the 2nd year that there's been no writer," Becky tells us.

"That was a long and slow procedure. Accepting it, and later releasing the shame and then letting it go, can be the best and most effective way to help a business start, without believing that they have to work in all directions or think they are capable."

Becky struggled with becoming chief executive officer to appreciate the importance of her role and appreciate that she was part of something bigger.

"You may be a self-employed, a solo entrepreneur as well as the owner of a smaller-sized firm through the assistance of several consultants . But, you're still at the helm, and you're also the CEO and also the one who has the vision," she explains.

"It's about confidence in creating a slide that shows"I'm a professional. I'm capable of it..'"

Today, the mindset of the CEO is an integral part of what she performs with clients.

An individualized client (while giving her access to an even larger market)

Becky's lifestyle has experienced an alteration. Her attention now shifts to the coaching of small entrepreneurs as well as their teams .

Numerous factors contributed to this change.

The work of hers is close to her own experience and her experiences as a manager.

Spending time and energy to other people gives Becky the greatest amount of money.

The job she loves the most.

As a result of her personal experience, Becky wants her clients to feel "the inside transformation after you think of your company as a whole and treat yourself like the CEO of your company."

"I worked with others and had the privilege of working with them over a period of time and now I'm focusing on being more involved with individuals, generally women that run small-sized businesses," she describes. "It's all about making sure that the work environment is calm for them. It's assuring their employees as well as their advisors, that they will be able to guide them in order to create harmonious work and personal lives."

The new policy will have an effect the bottom line of Becky's business as well.

"You charge more to coach because there is a higher cost to coach and you require an individual to generate exactly the same amount of money from guides for just $7 or even a course valued around 200 dollars. It is essential to have a range of courses and guides which will allow me to give a wider range of clients to pick from my choices since it's there is only a tiny fraction who buy products." The clients of coaching tend to collaborate with their peers, leading to more revenue possibilities as a result of coaching.

However, Becky plans to continue offering her services to a wider audience even if they're not the right fit for her new one-on-one coaching.

"I'm maintaining my company in the same way that I've always managed it. This is Gutsy Boss. Also, I'm helping companies as well as people," Becky explains. "I do not intend to allow them to be left in the dust. I've had the privilege of working with a variety of individuals over a lengthy period of time , and the majority of them have subscribed to my podcast, or have been added to my mailing lists."

To meet the needs of the people within, Becky has repurposed a large portion of her work to create Gutsy Guides to help deal with particular problems like setting boundaries or making big demands and tackling the imposter syndrome.

"Generally the individuals who fall included in this class are professionals in mid-career, rather than engaging in a lot of one-on-one meetings for them, I give them an array of tools which they can utilize for self-help in these areas," she says.

If someone can find Becky's work, they're in two kinds:

Coaching clients who are interested in becoming potential coaches

People who could benefit from Becky's self-guided mini-course , self-study program along with Becky's Gutsy Guides and Gutsy Guides managed by Becky on

What is the best way to determine which segment prospective customers are a part of?

Automated segmentation, automation along with some inspiration that comes straight from the Golden Girls.

Automating, segmentation, as well as fun tests to find prospective customers that might be the product that is best for them.

Becky has a quiz available on her site: "Which business owner do you feel the most connected with? " The test of six questions (built by using Interact ) will reveal the Golden Girls-inspired entrepreneurs they are: Newbie (Rose), Flirt (Blanche), Pro (Dorothy) as well as Sage (Sophia).

Every person represents a distinct stage of ownership in business, starting at the beginning and progressing to seasoned professional.

"To be precise we're talking about a sophisticated email opt-in system," Becky cautions fellow developers. "I would not recommend starting using anything like this, if you do not have the opt-in option... What I've observed in my experience was that I began with downloading a simple document. This is the simplest option."

If you're ready to make your users opt-in segments by offering a more complex offering like Becky's test could aid in this. Segmentation can allow users to get deals that meet their specific requirements or levels of knowledge.

Automated emails are developed using ConvertKit. This means they don't waste hours searching for the correct products and sending them to the right recipients.

"It happens at night," she describes. "They're receiving emails also in the event that they choose to buy these books, the price is very affordable. This makes for an easy choice, as well as simple procedures."

Becky is aware that her business will expand as will her business.

Becky's company has changed along with her method of working .

Becky launched (and at times, she ended) various products as her company grew and expanded such as online downloads, further courses, and group coaching.

Now, she's gearing up for the launch of the 2023 Gutsy Accountability program that includes group coaching, online resources, individual coaching by Becky or in-person workshops subject to the type of program that clients select.

"I am a fan of coaching groups as all the tools that I want to share are stored within the program. My clients can locate the tools. I can create assets I already have readily accessible. This is a lot easier. You can also pay them through . I don't have to worry about anything."

Buy buttons can be integrated into checkout experiences make it simple for customers to buy software such as Gutsy Accountability without having leave the website.

Through the creation process during the creation process, it gives Becky the ability to study the different types of products that are available, to figure out what's the best for her and clients she caters to.

"Almost every week, I've had people reach me asking, 'I'm aware of the program you're using , can you tell me about it, that's an issue I'm happy to help," she says.

"I consider it beneficial for individuals know it's feasible to design your own system... It offers everything you'll need for your project at an expense you're capable of managing."

Make your own choice to create an organisation which is dedicated to the ideals that you cherish.

Becky's suggestions for creatives are like the tips she gives clients on following your instincts.

"Listen to the voice in your head. A majority of the people I consult... Are unsure, and do not believe in themselves. The result is that they feel like they're stuck in their thinking that causes them to feel as if they're not making progress in their business. It can be disappointing. It was a feeling that I have always felt," she says.

"In the beginning, taking step to trust about yourself is crucial for achieving any kind of success."

Becky's coaching firm has witnessed improvement in the performance of her business from the first coaching class she took in the year 2018. Her coaching philosophy is based on is helping others to let go of those "shoulds and "shoulds' constantly. We're looking forward to seeing how over the next four years (and over!) will take Becky and her company.

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