The Thousand Solutions Blog

A Success Formula for Building Your Personal Image Through Video

Apr 25, 2023

Reels? Youtube shorts? TikToks? Video content is one of the most effective ways to build a personal brand regardless of whether you're selling digital items or creating a community on social media. As a Video Marketing Coach, and Founder of Shine With Natasha, I began as a social media manager before moving to the creation of videos for my own educational purposes.

The change enabled me to secure scheduled speaking engagements and brand partnerships, and diversify my sources of income. Discuss ways you can grow your online presence and personal brand through video by using the proven success formula!

Skip ahead:

Educational Video Content Trend

There's been a trend of educational video content as I'm sure that you've seen it! Everyone can produce educational content regardless of whether or not you're an educator or coach. It is important to impart knowledge that can be useful to other people. Video content that is educational can be an efficient in establishing credibility and trust among the audience.

1"Foundations

The first step from the 3-part formula, is to build the foundations for your instructional video content.

  Identify Your Target Audience  

Knowing your intended audience is essential because it determines the kind of content that which you write and the way you will distribute it. It is suggested to create a user avatar with psychographics, demographics, as well as issues. This will help you tailor your content according to the specific needs.

  Learn Their Pain Points  

Understanding your audience's pain points is essential to create the content that they will appreciate. It is possible to conduct surveys or engage with your audience on social media to learn more about their struggles and the ways you can assist them.

  Determine How You Will Find Solutions to Their Issues  

When you've figured out your ideal people and their issues The next step is to determine how you will solve their problems through your content. You should create a list with topics that can address these issues and are ones you're skilled on.

  A Consistent Format and Content Calendar  

To build recognition and trust among your followers to build trust and recognition, use an identical format for your videos and make a calendar of your content. This helps your audience understand what to expect from you and when it's expected.

2 - Creation

The second component of the three-part formula is creating the educational content you want to create.

  Engaging Content  

Pierre insists on the importance of creating engaging content that captures your audience's attention and keep them engaged. She recommends using storytelling methods using visuals and making sure that the content is authentic and relatable.

  Valuable Content  

Your instructional video content must provide value to your audience through addressing their issues and solving their problems. Pierre proposes giving actionable suggestions and tips that the viewers could implement into their lives.

3 - Promo

  Social Media Creation How-To  

  What Outlining Can Do to Help creating educational Video Content  

Outlining lets you have a plan of action and helps you focus on the important points you need to highlight. This also assists in ensuring that your content is well-structured and entertaining. If you have an outline, then you'll be able to create a clearly defined plan that outlines exactly what you need to create to create educational material.

  Creating the Outline  

There are a variety of methods to present your information, but it's important to determine which method will work best for your situation. Certain people like to script word for word what they're trying to convey, while other prefer more specific outline that includes bullet points. It's crucial to add your most significant lines as well as elements of information you want to share and discuss, that will build out the outline.

Your introduction should be a hook or hook. You should then dive into one section of the video then the major idea or concepts you intend to communicate. A plan will help the creation of your video effortlessly and in a focused manner and will keep you on the right track and making sure you do not miss any essential information.

The three types of Microlearning Content Video

Microlearning video content is an ideal way to impart information in a short simple format. Three types which you can employ for your business.

  Video Quotes  

Quote videos are videos that have text overlays. They are essentially simplifying the educational content that you want to communicate. They are easy to produce, but the value they provide is substantial. The addition of B-roll video like behind-the-scenes footage of your business is a fantastic way to add an engaging background to your quote. These videos perform well, and they are a great way to start for people who are just beginning to create reels, or TikTok videos.

  Tutorials  

Tutorials show visually the steps of the lesson you're giving. If it's editing the video or make matcha latte at home Tutorials make use of video footage to illustrate the "how." They are ideal for teaching knowledge that requires a more hands-on approach.

  Explanations  

Explainers On the other hand can be videos that provide the "how" verbally. They require you to talk through each step of the process and provide an explanation, thereby making them excellent for helping to alter people's thinking and explain complex topics.

Strategies for creating educational Video Content

  Plan Your Content  

Before creating any video content, you should think about what you would like to talk about to make things easier. The planning of your content can help you stay clear and not ramble throughout your video. Your content can be organized in different categories, and then create the content calendar so that you stay in the right direction. Think about the subjects you wish to discuss, the format of your videos and the length of your videos.

  Be Authentic  

A genuine approach to the video content will help you connect to your viewers. It can help you build trust and create a more memorable experience for your viewers. Do not be afraid to be yourself and show your personality when you upload your video.

  Keep it Simple  

In the process of creating video content for educational purposes, it's essential to make it easy to understand. Be careful not to use jargon and technical terminology that the viewers might not understand. Make sure you use a clear, concise words and translate complicated concepts into simple to understand details.

  Engage Your Audience  

Engage your audience by asking questions using humor and ensuring they are engaged throughout your video. Make use of stories and examples to demonstrate your ideas and connect with your audience on an emotional level.

  Focus on Value  

The content you create for your video should be of value to your audience. It is important to assist people learn new things or solve a problem they may be facing. You should provide actionable advice and tips that your audience can use.

  Make Use of the Correct Platform  

In the case of social media platforms, every one is different The material that is successful on one platform may not work on different platforms. Consider which platform your target viewers use, and the kind of content works best on that platform. In this case, Instagram and TikTok are great for short-form video content and YouTube is more suited to longer-form video content.

If you're interested to know more about the latest trends in marketing and strategies to grow your company, register to take a look at this no-cost on-demand webinar series.