9. Black Friday email templates that turn a holiday profit |

If you want to make money this holiday season, get the following 9 Black Friday and Cyber Monday email templates. This template is pre-designed and ready for you to modify.

You're gearing up for the Christmas season (is it already that time?) and are planning your promotional events for the holidays.

In the end, it's the season for sales.

Let's first quickly cover the most important elements you should include in your email marketing campaign before diving into the Black Friday email templates.

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What is the key to a successful Black Friday email?

In the interest of simplicity, I'll refer to Black Friday and Cyber Monday in the same way, as our strategies and templates are applicable to both. Of course, adapt our tactics according to the specific campaign you're running for your holiday.

Now that we've got that to be over now let's discuss Black Friday email. The body of your Black Friday emails won't see the daylight of day if they don't have a compelling subject line.

It's challenging enough to get your subscribers to open your emails at the end of a regularly scheduled day.

After all, 47% of email recipients check their mail by relying on the subject line alone.

It's even more competitive on Black Friday and Cyber Monday as 116.5 millions emails and the equivalent of 106 million emails are sent and received, respectively.

For instance, use scarcity and a sense of urgency in your subject line in order to draw recipients to open their emails, like in On 's "Last Chance: Sprint for Gifts" subject line:

Another tactic is to surprise your viewers with gifts as in Mod" 's "A small gift to prepare you for Mod"" Subject line.

In addition, as On and Mod" use, you can use an emoji within the subject line of your email to increase your chances of being seen by more people.

If you're thinking that emojis seem like a waste of time to add in emails for Black Friday email subject lines Consider this:

Companies that include emoji in subjects have as much as a 56% more open rate when compared with companies that don't.

Why not take advantage of the light-hearted spirit and try on a holiday emoji to make you smile?

In any case, once you have your readers open your email, half the battle is done. Truly.

The second key element to ensure your Black Friday email campaign a successful one is a clear call-to-action (CTA).

Make it clear the steps your subscribers to email follow up with. An easy "shop right now" CTA that stands out against the other emails is sufficient for email for the holidays.

Take a look at any of the Black Friday and Cyber Monday emails. CTA does not differ much all over the world.

Plae  For instance, it makes use of a clear green "SHOP NOW" CTA at the bottom of the Black Friday email.

Additionally, Baggu has a large "SHOP Now" CTA that extends across the width of its Black Friday email design.

If you want to try a different approach take a look at Rapha  for a subtle variation, including an attractive red "SHOP the sale" CTA that pops nicely against the black background.

The idea is clear. Your CTA as clear as you can.

Additionally you can make sure that your Black Friday and Cyber Monday emails can include an GIF if you want to add some extra festive flair to your email content.

For instance, 700 million people are using GIFs every day, and Giphy offers a staggering 10 billion GIFS every day. The fact that people love GIFs is an understatement.

It doesn't need to be anything elaborate, neither does it need to be anything extravagant. The simple GIF at the top of an Black Friday email that I received from BabyCenter in the year 2019 will bring attention to the CTA while spreading holiday cheer.

GIFs apart, the primary takeaway is:

Use a catchy subject line, strong and concise CTA as well as (optional) GIF in your Black Friday email campaign.

"Anticipation" Black Friday and Cyber Monday emails

Nothing is more satisfying than creating anticipation and excitement for your company.

A way to achieve this is to create excitement around your products in emails leading up to the Black Friday and Cyber Monday offers.

As in, send emails at least a week ahead of your holiday discount days and also consider launching your Black Friday sale in the days preceding Black Friday.

Why? Most people aren't going to sit around waiting to Black Friday.

Especially when it comes to the online purchase that has been prompted via email-based campaigns.

Even on Thanksgiving day, people buy almost as many products on the web from email campaigns as on actual Black Friday. The open and click-through rates are generally greater before Black Friday weekend hits.

Type #1. The mysterious announcement email template

Hey [first name]

There's a new and exciting trend in the making, and is headed towards you.

There's nothing more I can say other than the fact that.

Apart from that, other than that, I believe that you'll love it.

Keep your eyes on the horizon this week.

(And sure, it's more expensive than your typical Black Friday deal.)

I'll keep you informed of the latest over here at [brand namebrand name]!

So excited,
      [your name]                                    Copy and paste to clipboard

Type #2. The everything you need template for email

Hey [first name],

The time is here of the year.

Do you like or dislike the Christmas season However, you'll get through this.

(We all require this reminder, especially this time of year, am I right?)

So, to make your life a little more easy, this isn't another push email to promote an Black Friday deal.

This email assures you we have all the information you require to solve your problem].

Particularly this time of year, I'd like to ensure the brand is helping you as much as possible.

By giving you everything you need to [solve the problem.

Truly.

Here's what we've got for our readers:

• If you're having trouble with [problem] We can help you with our product.
• If you're having trouble with [problem] If you're having trouble, we'll provide the [product].
• If you're facing problems We can help you with the [product].
• If you're facing problems We can help you with our product.
• If you're having trouble with [problem], we offer you the product.

(Yes We're still offering a traditional Black Friday deal [timeframe] on everything, so keep on your watch for discount information.)

In case any of these choices isn't the right fit then just respond to this email, and we'll make it work.

Because we can as well as because we would like to.

It's possible that we all could use an extra helping hand right about now.

For you here,
      [your name]                                    Copy to clipboard

Type #3. The template for product recommendations email

Hey, [first nameHey [first name

It's our hope to make things a little easier for you when you shop (online) during the holiday season.

We're sure you'll love [product], we think that you'll love the following:

• [product]
• [product]
• [product]

If you're seeking to resolve a your issue], these can help you with that.

And of course, we'll join the Black Friday and Cyber Monday sale by offering you [discount] on [products].

We'll transfer it to you [timeframe].

Also, keep looking for the best deal of this year!

We are here to assist,
      [your name]                                    Copy to clipboard

"Sense of urgency" Black Friday and Cyber Monday email messages

There's a good chance you'll see plenty of these messages in your mailbox during the time Black Friday and Cyber Monday are around, but there's also an important reason behind it.

It's not a problem.

Basically, the more limited your products are in their scope, the more appealing and time-sensitive to the people who purchase them.

To get a classic look at how this backend psychology works take a look at the classic cookie jar research  that involved 200 people who were asked to rate cookies. Ten cookies were put in one jar and two set in a second (of the same cookie, of course).

It's no surprise that the cookies contained in the two-cookie jar evaluated 2x better than the 10-cookie jar.

How can you add a sense of urgency into your holiday emails?

Whether it's through a limited discount, timeframe, or even inventory, our latest series of Cyber Monday and Black Friday email templates are designed to conjure up an anxiety of not missing out (FOMO).

Pro-tip: Couple these templates with countdown times and/or an inventory counter on your landing pages as well as ecommerce product pages for extra excitement.

Type #4. Simple FOMO email template

Hey [first name],

In order to help you stay clear of FOMO, I'll be super simple.

The best bargains this year.

We'll be offering a discount in 2020 as part of our Black Friday deal.

So, if you're looking to [solve problem], you'll want to use this killer discount for access to:

• [product category]
• [product category]
• [product category]
• [product category]

If you're wondering what the best time to purchase [product topic] is, the best time to buy it is currently until [date(date).

Let's get to solving the problem (at the time of a huge discount)!

[CTA]

Cheers,
      [your name]                                    Copy the clipboard to your computer

Type #5. The straightforward discount email template

Hey [first name],

Our best Black Friday deal is here exclusively for you!

From now until [timeframeWe'll give you a [discount] off our products.

Just use [discount codewhen you check out to get the discount instantly.

If you (or anyone you know) is struggling with a problem Now is the perfect time to fix that (at the price of a one-time offer).

[CTA]

Happy Black Friday,
      [your name]                                    Copy to clipboard

Type #6. Last chance email template

Hey, [first name],

Just a reminder: you have only [timeframe] to avail our discounted.

We are closing our Black Friday sale ends on [date].

In other words, if you're trying to [solve problem], you can do it for discount before the [datethe [date].

That means [discount] till the end of the date specified for

• [product category]
• [product category]
• [product category]
• [product category]

Don't be a victim of our largest discount of the year, if you're trying to get that desired outcome.
      [CTA]

Cheers,

[your name]
      [script box end]                                    Copy and paste to clipboard

Type #7. The template for scarcity emails

Hey, [first name]

Just a quick heads up:

Only [a limited amount] [product] left at the discount [Black Friday deal[Black Friday deal].

If you're struggling with [problem], don't skip this Black Friday deal that could truly [fix problem].

(And for a substantial discount, what's more appropriate than the present?)

So, if you're even thinking of joining/purchasing (product), I'd jump to it prior to the time that the last [product] has been purchased.

[CTA]

Don't wait!
      [your name]                                    Copy the clipboard to your computer

"Follow-up incentives" Black Friday and Cyber Monday emails

Our last set of Cyber Monday and Black Friday emails is designed to complete the sale.

When you remind your clients once more to avail the Black Friday deals, and add another incentive prior to when the Black Friday sale ends, it's another push to act immediately.

If you're worried that you're overdoing this by sending additional reminders to the course of your Black Friday email marketing campaign, think again.

In terms of getting an answer, follow-up emails generally have a higher response percentage than the first one.

Indeed, one study found an 18% response rate on the first message, 13% to the fourth follow-up email, and an astounding 27% for the sixth follow-up email.

What's more, sending additional follow-up emails has been proven to triple your reply rate .

If you're looking for to get a response from your customers the most likely place is through follow-up emails. Therefore, don't overlook the chance to tack on a couple more enticing messages for you Black Friday email marketing campaign.

Enter #8. The contest email template

Hey, [first name],

There's a great news announcement for you:

The very first number of people who purchase our [productare eligible to win a prize.

What fun!

And you are able to use our Black Friday discount [code] for an additional [discounton.

We decided to add an extra jolly cheer to the mix for this year since... it's been a good year. it's been a 2020 kind of year.

[CTA]

Best of luck!
      [your name]                                    Copy to clipboard

Type #9. The email template of the loyal customer

Hey, first name [first name]

This is a simple email in order to express our gratitude.

Thanks for the person you are, and thank you for trusting me to help you [solve problem].

To express my appreciation, I want to gift you with a little gift.

In the [timeframe], take advantage of an additional discount on [productsthat you purchase.

No strings. Access code [discount code] when you check out to make a gift card redeemable.

A way to really appreciate you for allowing me to succeed in my work to assist in solving problems.

As always, if there's anything I can assist you in making your life easier Please reach me.

[CTA]

Gratefully,
      [your name]                                    Copy to clipboard

Increase you sales during Black Friday and Cyber Monday

In the wake of 93.2 million buyers who purchased an online purchase during Black Friday last year, it's a shame not to be part of this Black Friday sale frenzy and promote your brand's offers with a solid holiday email campaign.

Particularly this year, as the pandemic dwindled the in-person shopping experience.

For a profitable holiday-themed email marketing campaign, make sure you follow the guidelines in our Black Friday email tips and templates:

Make sure to include a captivating subject line, strong CTA, and even a little holiday flair with an animated GIF in your Black Friday email designs.

Utilize one of our "anticipation" template for emails to build anticipation and buzz around your brand.

Make use of one of our "sense of urgency" templates for emails to create demand for your items and push your customers to purchase now.

Make use of one of our "follow-up incentive" emails to remind subscribers of the date that you'll be able to announce when your Black Friday sale ends and encourage loyal customers to buy more.

Let us know what you think of your best Black Friday emails, and enjoy a huge Black Friday sale and beyond.

P.S.  Do you have an email provider sending your Black Friday and Cyber Monday email campaigns? Take a look for a free trial.