8-Step Black Friday Sales Strategy Guide for Artists

Tis the season for deals! As a creator, the fall and winter seasons are the perfect time to shop as there's a massive possibility to earn more during these times. Black Friday is among the prime time for businesses to make massive earnings. In fact, that's how it came to be known as many companies wouldn't succeed financially (or "in in the black" as per accounting terms) prior to the time their Black Friday promotions became a success.

To maximize the time that consumers are on the go to spend, and maximize the amount of time they spend in the store, you'll need to have a planned approach to sales that will make new and existing customers excited about your online products. Take a look at this article for an extensive Black Friday sales strategy guide that will help you with developing a powerful, profitable campaign for the fall.

Do you know what you're looking for? Go to the section that you're interested in on this page:

•       the value of a Black Friday sales strategy
•       What is the best time to prepare in advance for Black Friday sales
•       8 steps to create an extremely efficient Black Friday sales strategy
•       Do research & set your budget
•       Promote to channels in which your target market lives
•       Map of how the conversion is going to occur
•       The design is an irresistible bargain
•       Craft message, which is able to be converted
•       Tease & promote it
•       Track and optimize HTML0
•       Engage post-campaign marketing
•       Great Black Friday promotions for digital merchandise
•       Conclusion

What is the reason I should have the seasonal promotion for Black Friday?

The term "seasonal" refers to marketing campaigns that are carried out during a particular period of time, that is to say they focus on an event or holiday that is pertinent to the season. In the case of for example, Black Friday promotions always take place in November because they fall in the middle of the most popular holiday gift-giving period and are the ideal time to buy gifts.

Because most businesses are making use of this time of year to increase the sales of their products, it's become an extremely sought-after opportunity for customers to try brand new items that they would otherwise not have the money to purchase.

This is also true to promote upsells by current customers!

When is the ideal timing to develop a Black Friday sales strategy?

Planned campaigns for the season begin about a month in advance of the start of each season. It is a long time to plan to plan, design, and create all the elements to create a winning campaign. Large companies may even design for the year ahead. Usually marketing, sales, and the product development teams are involved in the development of campaigns. For solopreneurs, they are also able to participate!

It is advisable to start the Black Friday sales strategy planning during the months of the months of August and September. It is possible to make last-minute sales is there too, especially if you have small and quick teams however, certain paid media channels could become overcrowded. One of the best ways to organize your campaign is to develop the template of your campaign in the earliest time possible. Then finish smaller elements, like communications and calls-to-actions, before the date of go-live.

8 steps to creating an extremely effective Black Friday sales strategy

Whatever size your team of content creators is, Black Friday sales strategies are attainable in eight easy steps. The breakdown into these steps will help you plan in advance and assures that you've achieved your objectives ahead of time for the holidays.

If you're running out of time, make a small change every week up to the date you're planning for going live! If you're planning on launching the teaser to try to get people excited ahead of the announcement of the official campaign, you should use the teaser announcement date as the date when you'll go live.

Do research & set your budget

The research process is vital to make the Black Friday campaign a success. The things to consider include:

• Which issues are relevant for your business in the current market?
• What strategies work or are what strategies aren't working? Why?
• What makes your approach different in comparison to other approaches?
• Which is the ideal place for your audience to go to obtain information on alternatives?
• What can your clients expect from what they might expect from an Black Friday sale? In particular, are they attracted by discount offers, multi-item packages, or exclusive access to your community of learning?

Even though it might seem like an overwhelming amount of questions, it can provide a precise picture of the places your audience will be on the internet during the Black Friday rush. It will also help you discern what message and product you will be able to display on their screens.

It is also crucial to take into consideration both new and existing customers. When the two kinds of clients require a distinct approach to marketing or channels, it's suggested to divide these two campaigns on this manner.

Another thing you must make is a budget. How much money are you willing to invest in advertising? What is the amount you are anticipating to earn as the return on your expenditure (ROI)? The general rule is to aim for at least 300% ROI on any campaign (but greater is better).

Promote on channels where your target audience is

Marketing channels are defined as any online or physical space that you may make use of to advertise your product or service. Digital channels are much easier to keep track of, particularly if the digital item online too.

Below is a table of channel options to consider. There are two options: organic channels in addition to "free," channels which don't come at an additional price, however they take more time to establish the engagement of users and convert them to customers. Paid channels on the other hand, come at cost, yet produce better results more quickly. Of course, the more you pay, the higher quality results you'll get.

You can mix channels and strategies. But, it's not advised to only use the same channel to implement your marketing strategy.

A few things to keep in mind when creating content that goes on your channels. You should

• It has a fast loading speed, so that customers don't get bounced or lose track of the purchase
• Clearly state the offer along with instructions for purchase in the upper right-hand corner, making it easy to convert
• Don't be too focused on products that aren't part of this Black Friday promotion, as it's crucial to obtain the best results from some of the most important items

Diagram of how conversions will occur

• Lead collection and form forms. What will customers do so that they can give you the information about the people they have contacted with you?

This also provides the ideal occasion to grasp the differences between the funnels at the top and bottom. The top funnel is the first stage in which people are aware and the bottom one is the one that happens before the lead is converted. In the case of blogs, along with other organic channels, make sure you trace the route leads travel through from the funnel from top to bottom funnel content.

Commerce has a comprehensive range of tools to sell and pay which has been demonstrated to aid our creators boost the conversion rate and average order value:

• Buy Now and Pay Later Offering customers the choice of having their payment over time allowed them to increase the size of their orders by three times.
• Order Bumps: Providing complimentary products at checkout help customers to increase the amount of their orders by 98percent in the average.
• Abandoned Cart: just begun Abandoned Cart emails in time to prepare for Black Friday. This function will assist in make up for sales that could have been lost and increase revenues.

Offer a deal that is irresistible

What's the precise Black Friday deal that you're providing?

You can include multiple options as part of your marketing strategy. However, if you're trying to promote multiple offers for various audiences Consider the division of your marketing into smaller pieces by breaking the effort into smaller ones. This will allow you to target your efforts in a more precise manner and achieve a better end result.

Examples of such offers include:

• 50% off all course you pick when you are a first-time purchaser.
• 25% off any course that is a new course for members who are members.
• 2-for-1 deals or digital bundles of products for a reduced cost
• Only access to customers who are 100 first customers who become members of your Online Learning Community
• Only 50 initial sign-ups, and you will receive your course completely no cost.
• Private coaching sessions for VIPs.

Strategies for selling to prospects when making your sales pitch:

• Don't have more than three different offers in play at once, since you don't want to divert prospects.
• Every offer must be simple to make it easy to grasp and inspire excitement
• It is the only offer you are able to obtain during a different time.

Make sure your message is effective and converts

Messaging (also known as advertising copy) is what communicates the benefits of your business to potential customers. The message should be tailored to the audience you're targeting along with your company's image and the channels that you're advertising on in the Black Friday campaign. Keep in mind that many channels use a specific method to communicate. In this case, for instance, while Instagram captions allow the posting of as long as 2,200 characters, the majority of posts must contain captions of under 500 characters, making it easier for customers to understand.

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Tease and promote it

Now is the right time to begin!

If you're self-employed and a solopreneur or ready to get started with the next marketing campaign the best advice is to schedule your content prior to the time you want it. Applications such as Hootsuite, Meta's Business Center and Letterdrop are fantastic tools that let you create and plan the content before your planned launch date.

A lot of Black Friday campaigns are starting with earlier, and more frequently every year. Based on the method you decide to use for your sale it is possible to give a special discount on a specific day. It is also possible to offer an offer for a Black Friday deal a week or two prior to the day of celebration. Given the short duration of this sale, you might consider sneaking into an earlier "light" launch. This offers previews of the discounts that are to follow.

Track and optimize

Be sure to keep your campaign in mind once it's live. Monitor it from the moment it goes live. At first, make sure to check it multiple times during the day to verify there weren't any technical problems. Then, daily monitoring is suggested. Additionally, Black Friday campaigns have such limited time span so you'll have to be accountable to your reports. One day that goes wrong can result in an immense chance of being unable to make the most of your chances.

Continuous optimization is essential to a successful Black Friday sales strategy. If your ads or other content doesn't perform as well, change them around! An experimentation quick and simple can help determine what is most effective to attract your viewers.

Be aware that any changes in the campaign's content requires a bit of time before they show results. They won't become apparent in just a few minutes. Organic content can take longer, possibly even longer than your campaign window. Paid content is likely to improve results in just some hours to the time of a full whole day.

Engage post-campaign marketing

Offer your new and loyal clients a couple of exclusive deals. It is possible to, for example give them an extra discounted, however, in case they're looking to purchase more of your classes!

There are some great Black Friday promotions for digital products

Are you ready to begin creating the Black Friday sales strategy but looking for inspiration? Take a look at the top campaigns that have been successful below.

The Audio Subscription offer for New Members

Audible is owned by Amazon that lets its users listen to podcasts as well as audiobooks. Subscribers pay on a monthly or annual basis, and are able to join to Audible on a month-to-month or annually basis, to have access to the collection of audiobooks available online and other material.

For the occasion of Black Friday in 2023, they ran a wonderful marketing campaign which encouraged new sign-ups and customer loyalty. The offer they made was outstanding:

• It offers a low price for a trial period of just four months. This is sufficient time to let new users fully explore the platform.
• Included Audible credits as part of the campaign, which allows users to get access to additional information "for completely free" should they be not satisfied with the contents that were included.
• It was very easy to purchase the offer as users had the option of making use of their already existing Amazon account and payment information for the purchase. Eliminating this hurdle that prevented conversion helped increase revenue.

Book Sales for the eBook "Classy But Trendy"

The classy yet trendy is an online educational center designed for everyone seeking to create simple wardrobes. It offers a variety of ebooks and digital downloads to assist readers in imagining their personal fashion and design a basic design that will complement their.

In the year 2020, they began a Black Friday sale on all of their Capsule Wardrobe eBooks. What's unique about their sales strategy?

• They chose the appropriate date based on what clients wanted to see. At a time when people are staying at home longer as well as emptying out their wardrobes more frequently, they marketed ebooks on the best ways to achieve this.
• They also made the offer, discount coupon, as well as the landing page for redeeming the offer accessible.
• The eBooks were teasered by images of what the books so as to inspire buying by more cautious purchasers.

Ran the Webflow Course of Segall

Ran Segall first started out as a web designer and then shifted to teaching his web design course skills via YouTube and now has 400K+ viewers. So far, he's earned more than $3 million via the sales of his digital goods.

In the last few months, he promoted the online launch of the Webflow Course. While this isn't a strictly Black Friday promotion, it is full of laudable aspects that are similar. This is the reason why this promotion so great:

• The offer was promoted via LinkedIn and LinkedIn is the platform where he is currently a part of an active audience of more than 9,000 members.
• An urgency for buy is produced. In his blog the author writes "And to make this launch more delicious, we're giving you a special 30% off the price of the course. Don't be hesitant as this deal expires on day before the deadline, which is midnight."
• The 30% discount is located in right in the middle and is impossible to miss.

Conclusion

The following Black Friday sales strategy guide can assist you in deciding the best way, what to accomplish and where to target your current and new customers over the next few days. Make sure you conduct your study in advance and begin making plans early. There's plenty of activity and buzz at this time of the year. So being thoughtful and loud in your promotions can help your brand be noticed by others.

Do you want to get started creating and selling digital goods with just one platform? Try a 14-day trial for free today!

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