7 Strategies to Personalize Automatic Emails Based on Subscriber Actions

In an age of personalization, a general method of marketing through emails is no longer logical any more. Businesses that use email marketing and operate through e-commerce typically contain a wealth of data about their clients, however they do not always use this data to the fullest benefit. With an increasing number of businesses utilizing email marketing, it's imperative that as a marketer for email, you discover new ways to ensure your clients are engaged.

The old days of adding the "first name" of your subscribers in email was regarded as among the most successful strategies used to increase conversions. Achieving that your subscribers receive pertinent, timely emails that are appropriate to their preferences is vital to keep them engaged with your company.

Personalization and automating, in combination with personalization, is a huge benefit to companies. A study has shown that according to Experian the companies that personalize their emails to promote events are able to achieve 27% higher specific click rates and 11percent more open rates as compared to those who do not personalize. Additionally, it declares that emails that are triggered result in more response rates to conversion for the same number of sends as compared the "batch blast" blast and batch email.

If you're trying to design personalized campaigns for your emails that are e-commerce it is essential to employ some simple, yet sophisticated methods to control the effectiveness of your emails.

 Answer the questions You Need to Ask

In order to send out automated email messages it is necessary to collect information from your customers. A good way to accomplish this is to ask clients to pick certain preferences choices that will help you to segment the information. When your customers choose to sign-up for your newsletters it is important to ask them why they are opting in to the emails. These responses will provide you with the information you need to guide the sending of more relevant and targeted emails.

Here is an example of an email from Marisa Murgatroyd, the founder of Live Your Message. In this email, the recipient is required to fill out a brief survey that will enable her to classify them according to their preference and to forward only messages that are appropriate for them.

 Create customer personas

When you receive feedback from your customers, build personal profiles of clients out of the data you have collected. By understanding your customers as well as your customers' preference for emails, it will allow you to design better user experiences that are more tailored to your customers. This will give subscribers with more specific and a more personalized experience.

Consider of Time, Location

Review your email accounts based on location and time to find which is the most beneficial for your situation. Certain time of day are to be more efficient in terms of . Your clients could be spread all over the globe in various time zones. It is therefore essential that you cater to everyone. Some customers may be more responsive to emails when they're sent out at specific times during the period of time. Make sure you do A/B tests on your emails to determine the most efficient time when your customers reach you, and then adjust your sending time in line with that.

7 kinds of automatic emails that are caused by subscriber behavior

After you've got enough details for you to correctly sort your subscribers' email addresses and later create triggers that automate emails to specific segments as well as certain steps.

There are seven kinds of emails with triggers that can be sent to your clients:

     1. Welcome Emails

These welcome emails to connect you with the newly joining subscriber. It is the initial message that you email to confirm your sign-up. It will allow you to select the most suitable subscribers by asking customers about their preferences. A good strategy is to create a sequence of welcome messages; the first one is a basic greeting card, outlining your products that follow with a subsequent one that asks for preference of the subscriber, as well as the subsequent ones with offers and discounts on your future purchase.

Take a look at this sample Welcome Email from Hootsuite. It explains how to get started making use of the service online. The first email of their series that is triggered that is sent after the user opts in.

     2. Absent Cart Emails

Emails about abandoned carts are those which are sent to customers who added items to their shopping carts, but were unable to make a purchase. The highlight of the items that were abandoned with a coupon or a free shipping offer to take them to the payment page is a good strategy to encourage customers to make their purchase.

Check out this email from The Asics. They've highlighted the item which weren't sold, posting it in the banner at the top, as well as displaying the rest of the items on the cart beneath. The site has also highlighted items to encourage cross-selling and increase the probability of customers returning to the website in order to purchase.

3. Retour to Stock Emails

Back in stock emails are those emails that are sent out to those who would like to buy a specific item that is out of inventory and who have chosen to receive an email notification that the item is in inventory. Notifying that the buyer has the option to purchase the item is an effective way to get customers back on your site to make purchases.

This mailer from Kauffmann The Mercantile is an outstanding example. The email can be a great device and service to let your customers know that you are a priority.

4. Price Drop Notifications

The emails about price reductions are sent to customers who have left your shop on the internet or have abandoned their shopping carts because of the price of certain items for which are not discounted. If the items you previously looked at are offered at a reduced price, then you must notify the customers about the discount. This can be a fantastic chance to draw in potential customers looking to purchase at your store.

Take a look at this example from The Target, which informs shoppers about the prices of items that they can find in their shopping cart along with additional products recommended. Customers will be enticed to purchase the product.

5. Order Confirmation

After customers have finished their checkout and placed an order, it is your responsibility to immediately deliver an email confirmation of the order to them, acknowledging your order as well as thanking them for their purchase. They will be able to review their purchase, and make adjustments to the amount if needed. Include a payment receipt and order summary to keep your transaction clear. Give them the option to keep track of their purchase and to provide feedback. Also, you can look into selling similar products or cross-selling.

This is an example an email confirmation sent by Amazon. The purchase in question was an ebook. Take note of the manner in which Amazon recommends similar titles at the end of the email.

     6. The Order Follow-up E-mail

After a client places an order through your website When a customer makes an order through your website, it is mandatory to send order follow-up emails. Make follow-up emails automatically delivered and include relevant product advice, as well as suggestions about items. These emails will also include specific information on monitoring orders, overview of the order, as well as details about payment.

Take a look at this email that was sent out by Etsy that informs the customer on the status of their shipment of the order.

7. Re-engagement Emails

Re-engagement emails aim to renew the relationship between you and your customers that haven't read your email or don't have a purchase made from you within a specified period of time. Re-engagement emails that are effective will encourage your customers to return to your site. It is possible to create a sequence of emails to woo your disinterested customers and encourage them to buy on your site. Additionally, you can incorporate promotions and deals in order to get your customers to revisit your website to purchase something.

Here's an example of email sent out to customers by Pinkberry that offers its customers complimentary yogurt when they visit any Pinkberry website in the next seven days:

Automatic email is the most effective when they're personalized

Hyper-personalization is what will keep your email subscribers interested in your business. If you are planning for your marketing emails, make sure that you do more than just include their names to the emails. Personalization of email messages based on your subscriber's preferences and behavior is crucial to make sure that the automated emails you distribute are efficient.

Kevin George is the Head of Marketing for EmailMonks which is one of the fastest-growing businesses for email design and programming that is a specialist in the creation of elegant email templates, including PSD conversion to HTML email conversion and free HTML emails templates. Kevin is a fan of sharing his knowledge and thoughts on emails marketing and best techniques on his blog regarding email marketing.

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